Core Insights - The article discusses the innovation and development strategies for traditional brands (老字号) in the context of challenges such as trademark squatting and historical ownership separation, emphasizing the need for cultural and commercial integration [1] Group 1: Emotional Connection with Young Consumers - Traditional brands must break free from "traditional" labels and rebuild emotional connections with younger consumers by focusing on consumer insights [2] - The credibility of traditional brands is a core asset, but modern consumers prioritize social value recognition and emotional resonance [2] - Strategies include product innovation, experiential marketing, and new media communication to make traditional brands relevant today [2] Group 2: Cultural IP and Business Operations - The collaboration between museums and traditional brands can create a win-win model through "cultural IP + business operations" [3] - Examples include integrating cultural elements into product design and storytelling to create new profit models [3] - Traditional brands should balance heritage with innovation, utilizing nostalgic emotions and brand stories while developing mainstream new products and engaging marketing strategies [3] Group 3: Embracing Digital Transformation - Traditional brands are encouraged to embrace the internet and digital commerce as vital channels for market expansion and influence [4][5] - Digital e-commerce is crucial for traditional brands to grow, with a focus on enhancing brand recognition and optimizing conversion rates [5] - A new product positioning system (ABR) is proposed to align with user needs, differentiate value, and design relevant experiences to boost sales [5] Group 4: Trademark Protection and Innovation - The Guangdong Trademark Association emphasizes a dual strategy of protection and innovation for traditional brands [6] - Protection measures include establishing a trademark protection directory and a rights protection assistance system [6] - Innovation efforts focus on integrating various business models and leveraging digital marketing and collaborations with well-known IPs [6] Group 5: Addressing Systemic Conflicts and Cooperation - Traditional brands should learn from international models for protecting geographical indications and utilize legal and administrative means for brand protection [7] - The need for stricter control over similar trademark registrations to prevent conflicts is highlighted [7] - Companies with shared origins should prioritize cooperation over competition to enhance brand upgrades [7]