Core Viewpoint - The 9th China Time-honored Brand (Shandong) Expo showcases the rich heritage and innovative achievements of time-honored brands, with Qingdao Beer, a 122-year-old brand, prominently featured, attracting attention from domestic and international distributors and visitors [1] Group 1: Qingdao Beer Presentation - Qingdao Beer presented its full range of products, including Classic 1903, Pure Draft, White Beer, and others, at the expo, drawing significant visitor interest and engagement [5][9] - The beer's unique flavors and styles were well-received, with attendees expressing pride in the brand and sharing personal connections to it [3][5] Group 2: Product Innovation and Technology - Qingdao Beer has leveraged technology to enhance its distribution, ensuring that fresh raw beer can reach consumers across various regions, including remote areas [7] - The company maintains strict brewing standards and utilizes data-driven approaches to ensure product quality, with nearly 400 beer flavor compounds standardized [10][12] Group 3: Brand Evolution - Qingdao Beer exemplifies the balance of tradition and innovation, continuously evolving while adhering to its century-old quality standards [10][12] - The brand has received national recognition for its technological advancements, positioning itself as a leader in the future of manufacturing [12]

Group 1 - The "潮庭牛肉丸" brand achieved over 170,000 yuan in sales within just two days during the "好嘢广货" live streaming event, exceeding expectations [1] - The live streaming event was part of the "好嘢广货——广东品牌新消费践行活动" organized by the Guangdong Provincial Development and Reform Commission, showcasing multiple brands from Shantou [3] - The event included a cloud display and live sales, featuring four main sections: "Brand Cases," "Rural Market," "Yue Handicrafts," and "Guangdong Goods Return," aimed at promoting Guangdong's unique brands [4] Group 2 - Shantou's brand competitiveness is continuously improving, with a focus on innovation and collaboration among various brands [8] - The Shantou Municipal Development and Reform Bureau plans to regularly hold brand case collection and promotion activities to enhance brand development and competitiveness [8] - Shantou has made significant progress in brand system construction, marketing innovation, and market expansion, particularly for "老字号" brands, with four recognized as "Chinese Time-honored Brands" and 19 as "Guangdong Time-honored Brands" [9] Group 3 - The Shantou Municipal Bureau of Commerce is actively supporting "老字号" brands by creating platforms and increasing visibility through events like the "旺物大集·潮创市集" [9][12] - The Bureau emphasizes the need for collaborative efforts in the innovation and development of "老字号" brands, focusing on product research, capacity expansion, and market adaptation [12] - The Bureau will continue to address the development needs of "老字号" enterprises through policy support, innovative business models, and cultural empowerment [12]