Core Insights - The article discusses the innovation and development strategies for traditional brands (老字号) in the context of challenges such as trademark squatting and historical ownership separation, emphasizing the need for cultural and commercial integration [1] Group 1: Emotional Connection with Young Consumers - Traditional brands must break free from "traditional" labels and rebuild emotional connections with younger consumers by focusing on consumer insights [2] - The credibility of traditional brands is a core asset, but modern consumers prioritize social value recognition and emotional resonance [2] - Strategies include product innovation, experiential marketing, and new media communication to make traditional brands relevant today [2] Group 2: Cultural IP and Business Operations - The collaboration between museums and traditional brands can create a win-win model through "cultural IP + business operations" [3] - Examples include integrating cultural elements into product design and storytelling to create new profit models [3] - Traditional brands should balance heritage with innovation, utilizing nostalgic emotions and brand stories while developing mainstream new products and engaging marketing strategies [3] Group 3: Embracing Digital Transformation - Traditional brands are encouraged to embrace the internet and digital commerce as vital channels for market expansion and influence [4][5] - Digital e-commerce is crucial for traditional brands to grow, with a focus on enhancing brand recognition and optimizing conversion rates [5] - A new product positioning system (ABR) is proposed to align with user needs, differentiate value, and design relevant experiences to boost sales [5] Group 4: Trademark Protection and Innovation - The Guangdong Trademark Association emphasizes a dual strategy of protection and innovation for traditional brands [6] - Protection measures include establishing a trademark protection directory and a rights protection assistance system [6] - Innovation efforts focus on integrating various business models and leveraging digital marketing and collaborations with well-known IPs [6] Group 5: Addressing Systemic Conflicts and Cooperation - Traditional brands should learn from international models for protecting geographical indications and utilize legal and administrative means for brand protection [7] - The need for stricter control over similar trademark registrations to prevent conflicts is highlighted [7] - Companies with shared origins should prioritize cooperation over competition to enhance brand upgrades [7]

Core Insights - Zhujiang Beer, a well-known brand in Guangdong, is actively engaging in the market by launching new products and participating in various exhibitions to stimulate consumer interest and sales [2][4][9] Product Launches - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, Zhujiang Beer introduced several new products, including "Snow Castle Craft Peach Brew" and an upgraded version of Zhujiang P9, emphasizing unique flavor experiences [2] - The company has consistently released popular products such as Zhujiang Original Draft and Zhujiang Pure Draft 1997Plus, showcasing a commitment to quality and innovation [2] Marketing and Brand Engagement - Zhujiang Beer is leveraging exhibitions to create interactive experiences, allowing consumers to taste and order products on-site, thus enhancing brand visibility and engagement [4] - The company has formed strategic partnerships, including collaboration with Southern Airlines, making its products available on 988 domestic and international flight routes [4] Consumer Experience and Events - Zhujiang Beer is hosting various events, such as beer festivals in multiple cities, to promote cultural and tourism experiences, thereby driving new consumption patterns [9][10] - The brand is also involved in sports and music events, having sponsored the Guangdong Men's Basketball League for 11 consecutive years and becoming the exclusive beer supplier for the 15th Sports Games [9] Distribution and Accessibility - The company has established hundreds of Zhujiang Original Draft experience stores across over 110 cities, enhancing brand presence and consumer access [4] - Zhujiang Beer is utilizing instant retail platforms to ensure quick delivery of its products, further expanding its market reach [4]

Core Viewpoint - The 9th China Time-honored Brand (Shandong) Expo showcases the rich heritage and innovative achievements of time-honored brands, with Qingdao Beer, a 122-year-old brand, prominently featured, attracting attention from domestic and international distributors and visitors [1] Group 1: Qingdao Beer Presentation - Qingdao Beer presented its full range of products, including Classic 1903, Pure Draft, White Beer, and others, at the expo, drawing significant visitor interest and engagement [5][9] - The beer's unique flavors and styles were well-received, with attendees expressing pride in the brand and sharing personal connections to it [3][5] Group 2: Product Innovation and Technology - Qingdao Beer has leveraged technology to enhance its distribution, ensuring that fresh raw beer can reach consumers across various regions, including remote areas [7] - The company maintains strict brewing standards and utilizes data-driven approaches to ensure product quality, with nearly 400 beer flavor compounds standardized [10][12] Group 3: Brand Evolution - Qingdao Beer exemplifies the balance of tradition and innovation, continuously evolving while adhering to its century-old quality standards [10][12] - The brand has received national recognition for its technological advancements, positioning itself as a leader in the future of manufacturing [12]

Group 1 - The "潮庭牛肉丸" brand achieved over 170,000 yuan in sales within just two days during the "好嘢广货" live streaming event, exceeding expectations [1] - The live streaming event was part of the "好嘢广货——广东品牌新消费践行活动" organized by the Guangdong Provincial Development and Reform Commission, showcasing multiple brands from Shantou [3] - The event included a cloud display and live sales, featuring four main sections: "Brand Cases," "Rural Market," "Yue Handicrafts," and "Guangdong Goods Return," aimed at promoting Guangdong's unique brands [4] Group 2 - Shantou's brand competitiveness is continuously improving, with a focus on innovation and collaboration among various brands [8] - The Shantou Municipal Development and Reform Bureau plans to regularly hold brand case collection and promotion activities to enhance brand development and competitiveness [8] - Shantou has made significant progress in brand system construction, marketing innovation, and market expansion, particularly for "老字号" brands, with four recognized as "Chinese Time-honored Brands" and 19 as "Guangdong Time-honored Brands" [9] Group 3 - The Shantou Municipal Bureau of Commerce is actively supporting "老字号" brands by creating platforms and increasing visibility through events like the "旺物大集·潮创市集" [9][12] - The Bureau emphasizes the need for collaborative efforts in the innovation and development of "老字号" brands, focusing on product research, capacity expansion, and market adaptation [12] - The Bureau will continue to address the development needs of "老字号" enterprises through policy support, innovative business models, and cultural empowerment [12]