Core Insights - In collaboration with the iconic Swedish IP "Pippi Longstocking," Ingka Shopping Center launched the "Summer Fun with Pippi" event in Beijing [1][4] - Ingka Shopping Center operates 38 gathering experience centers across 15 global markets, with 10 locations in China under the brand "Hui Ju" [1][4] - The event aims to enhance consumer interaction through themed installations and activities, including pool parties and music festivals [4][5] Group 1 - The partnership with "Pippi Longstocking" marks the first exhibition tour of this IP in China [4] - The Beijing Hui Ju is designed to create a new urban entertainment space that integrates entertainment, social interaction, and cultural innovation [4][5] - Other Hui Ju locations across ten cities will also launch the "Summer Fun with Pippi" event, incorporating local cultural elements into their activities [4] Group 2 - Ingka Shopping Center emphasizes the deep integration of cultural IP and spatial creativity to provide enjoyable gathering experiences [5] - The company aims to continuously explore the potential of commercial spaces in cultural and social contexts, contributing to the development of urban cultural life [5]