Core Insights - The event "Taste of National Essence, Full of Hangzhou" was held from May 16 to 18, 2025, in Hangzhou, featuring 70 renowned time-honored brands from Hangzhou, Xi'an, and Kunming, showcasing the diverse charm of Chinese time-honored culture [1][2] - The collaboration among the three ancient cities aims to explore a "Cultural IP Sharing" model, setting a new benchmark for cross-regional cultural consumption [1] - The event utilized digital empowerment to enhance the visibility of time-honored brands, with students from Kaiyuan Business School acting as "digital shopkeepers" to create customized live-streaming plans, significantly increasing online sales and engaging a young audience [2] Industry and Company Highlights - The event highlighted the importance of time-honored brands as carriers of urban cultural memory and significant components of the consumer market [2] - Various activities, including free medical consultations and DIY workshops, attracted over ten thousand participants, emphasizing that time-honored brands represent not just products but also emotional connections [2] - The Hangzhou Municipal Bureau of Commerce plans to continue building communication platforms and optimizing policy support to revitalize traditional culture in the digital age, aiming to position "Hangzhou craftsmanship" as a golden brand in the global consumer market [2]