近期，文旅圈最戏剧性的"主角"莫过于开封万岁山武侠城。 这个凭借"江湖人必去""国风迪士尼"等沉浸式文旅体验，在年轻群体中掀起热潮的"景区新秀"，甚至以 一己之力带热开封乃至河南全域旅游。 某种意义上说，围绕开封万岁山武侠城而来的争议，源自于其IP（知识产权）的成功。这套武侠类景区 模式的核心竞争力如何产生？政府和企业在其中各自扮演什么角色？是否还可以被复制？业界的一系列 追问随之而来。 作为文旅大省，河南长期面临"有看头、少赚头"的反差。眼下，开封万岁山武侠城、只有河南·戏剧幻 城、清明上河园等景区不断出圈，不仅验证了传统文化年轻化表达的可能性，更给河南提供了新的文旅 思路。 如今，河南正顺势而为，在其最新发布的《关于加快构建现代文旅产业体系推动文旅强省建设的实施方 案（征求意见稿）》（以下简称"征求意见稿"）中，提出打造"现象级旅游景区集群"，力争到2030年底 全省文旅产业增加值占GDP比重超过10%，真正把文旅产业打造成为支柱产业。 从单一景区"出圈"到全域产业"集群崛起"，河南能否突破产业转化的深层瓶颈，实现从"文旅大 省"到"文旅强省"的质变，如愿走向世界级文旅产业集群？ "爆款模式" 抖音生活服 ...

Group 1 - The tourism sector in Xihu District experienced a significant increase in visitor numbers, with a total of 4.6996 million visitors from October 1 to 8, representing a year-on-year increase of 25.95% in daily average visitors [1] - The introduction of a 5 million yuan "Xihu Cultural Tourism Consumption Voucher" prior to the holiday has stimulated nearly 20 million yuan in cultural tourism consumption, focusing on accommodation, scenic spots, performances, and new cultural tourism formats [1] - The integration of themed festivals and unique experiences has revitalized traditional scenic spots, as seen in the Xixi Wetland's "I Have a Persimmon Tree in Xixi" event and the Songcheng Scenic Area's "Fireman Carnival" [1] Group 2 - Cultural IP deep monetization has led to a surge in rural cultural tourism, with the "Zhongdi Xingqiu" event attracting 150,000 visitors through puppet parades, agricultural research, and cultural creative consumption [2] - The Ling Shan Scenic Area received 200,000 visitors during the National Day holiday, marking a 138% year-on-year increase, with the newly enhanced Xianqiao Cave being praised as "Green Wild Wonderland" by netizens [2] - A themed event combining Song-style aesthetics, folk customs, and contemporary art was held at the 1129 Community Center, enhancing citizen engagement through various interactive formats [2]