Core Insights - The cultural and creative economy in Shenyang is emerging as a new driving force for urban soft power and tourism growth, particularly as the 2026 Spring Festival tourism peak approaches [3][4] - A recent survey indicates that Shenyang's cultural and creative sector has transitioned from scattered attempts to a systematic empowerment phase, achieving breakthroughs in five key areas [4][5] Group 1: Advantages of Shenyang's Cultural and Creative Economy - Significant enhancement in cultural identity, with 81.4% of respondents aged 18-35 sharing Shenyang's cultural content on social media, fostering emotional connections with the city [5] - Continuous release of consumer momentum, with 61.7% of external tourists including Shenyang's cultural products on their must-buy list, and 90% of tourists spending over 500 yuan on cultural products per visit [5] - Deep activation of cultural resources, with 64% of respondents identifying Northeast regional culture as a core competitive advantage, and a focus on revitalizing 700,000 square meters of industrial heritage [5] - Diverse product design that integrates practicality and aesthetics, with 62.4% valuing artistic design and 69.5% emphasizing practicality [5] - Broad social participation, with 83.2% of respondents willing to provide suggestions for design, indicating a shift from consumers to co-creators [6] Group 2: Constraints on High-Quality Development of the Cultural and Creative Industry - Insufficient depth in cultural narrative, with 34.1% of respondents noting a lack of cultural content exploration and 49.9% pointing out significant design homogenization [7] - Need for improved industrial collaboration, as 88.6% of retail in scenic areas remains basic, lacking scene-based marketing [7] - Incomplete brand recognition system, with only 18.5% of respondents able to name a local cultural brand, indicating a lack of nationally influential brands [7] Group 3: Recommendations for Developing a Nationally Exemplary Cultural and Creative Model - Experts suggest a systematic approach to overcome structural bottlenecks and accelerate the establishment of a new high-quality development pattern [8] - Recommendations include building a cultural IP matrix that integrates emotional resonance and collective memory, creating immersive cultural consumption experiences, and developing products that appeal to both domestic and international markets [8][9]