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消费升温与产业升级并举 迈入系统赋能新阶段
Xin Lang Cai Jing· 2026-01-21 20:32
(来源:沈阳晚报) 消费动能持续释放,经济贡献稳步攀升。61.7%的外地游客将沈阳文创列入必购清单,九成游客单次文 创支出超500元。消费渠道呈现"线下为主、线上复购"双轨特征,70%通过景区门店购买,50%以上选 择电商复购,文创消费正由冲动型向常态化转变。 文化资源深度活化,特色标识日益鲜明。共和国长子、工业精神等构成沈阳独特文化标识。64%受访者 认为东北地域文化是核心竞争力,半数青睐工业硬朗气质与文艺表达的反差。铁西1905文化创意园的老 厂房明信片、齿轮书签等产品热销,全市正推进70万平方米工业遗产活化利用。 产品设计多元融合,实用美学双轨并进。文创产品从纪念品向实用美学兼具的日用品跃升。62.4%看 重"艺术设计感",69.5%强调"实用性"。张学良旧居陈列馆等单位运用AR技术,实现扫码观看历史场 景,推动产品向可使用、可互动、可融入生活演进。 转自:沈阳晚报 伴随文旅融合与文化消费升级,文创经济成为城市软实力和文旅增长的新动能。2026年春节旅游高峰临 近,沈阳迎来文创发展的关键窗口期。1月21日,国家统计局沈阳调查队公布调研结果显示,沈阳文创 已从零散尝试迈入系统赋能新阶段,在五大方面取得突破 ...
54个国际品牌纳入上海首发进口消费品检验便利“白名单”
Xin Lang Cai Jing· 2026-01-20 13:44
上海海关相关负责人表示,2026年,上海海关将进一步聚焦企业和消费者的实际关切,全力支持首发经 济、会展经济、邮轮经济、赛事经济、文创经济在沪集聚发展,充分释放消费潜力,持续提升上海国际 消费中心城市能级。(完) 中新社上海1月20日电 (记者 姜煜)据上海海关20日发布的统计数据,自2025年5月"白名单+差异化合格 评定"检验模式试点启动以来,已有34家跨国企业总部、54个国际知名品牌纳入首发"白名单"。 基于中国国际进口博览会的监管经验,上海海关首创"进博慧展"海关展会监管系统,实现展会数字化、 智能化、便利化监管,并逐步推广应用于海关上海关区所有国际展会,让展会集聚"流量",直接拉动城 市消费,并进一步吸引优质消费品来沪,激发上海会展之都的消费活力。 在中国海关总署支持下,上海海关与上海市商务委员会联合推出首发进口消费品检验便利化措施,在全 国首创"白名单+差异化合格评定"检验模式,为"首展、首秀、首店、首发"进口消费品提速增效。截至 2025年底,已有近1万批、3万款首发新品享受到该项便利化措施,总货值达2.5亿元人民币。 上海海关积极支持上海国际消费中心城市建设,助力消费扩容提质,释放更加强劲的消 ...
传统与现代融合“交响” 古村落呈现“人来、村活、业兴、文盛”繁荣景象
Yang Shi Wang· 2025-10-21 04:40
Core Insights - The article highlights the intersection of cultural heritage and rural revitalization in traditional villages, particularly in Pingnan, Fujian, showcasing the harvest season and the influx of tourists [1][9]. Agricultural Production - In 2023, the expected production of persimmons in Pingnan County's traditional villages is over 150 tons, marking a 10% increase from the previous year [3]. - The county has also reclaimed over 8,000 acres of abandoned farmland, with total grain and oil production projected to exceed 48,000 tons, the highest in five years [7]. Tourism Development - Pingnan's 25 traditional villages have welcomed over 730,000 tourists in October, indicating a thriving cultural tourism sector [9]. - The emergence of new business models and creative industries in these villages has contributed to a vibrant atmosphere characterized by increased visitor engagement and economic activity [10][12]. Community and Demographic Changes - A notable trend is the influx of young people, many of whom are not locals, participating in agricultural activities, particularly in persimmon harvesting [10]. - The local government has implemented policies to attract and retain these new residents, fostering a collaborative environment for community development [14]. Technological Integration - New residents are introducing modern agricultural practices and technologies, such as small threshing machines and light rail systems for transporting crops, enhancing productivity in challenging terrains [18][19]. - The establishment of cooperatives and the integration of internet and creative branding into agricultural activities are driving innovation in the local economy [22]. Cultural Integration - The blending of traditional and modern elements is evident in various cultural events, such as music concerts and art exhibitions, which are attracting tourists and enriching the local cultural landscape [21].
城记 | 从文创潮到“嘉年华” 从上海书展看文化消费的“热辣滚烫”
Xin Hua Cai Jing· 2025-08-21 14:23
Group 1 - The recently concluded Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - The fair hosted 1,267 reading activities, marking a 23.8% increase compared to the previous year, and featured 371 publishing units showcasing 160,000 book titles [1] - The event demonstrated the strong mobilization capability of cultural consumption in energizing urban life [1] Group 2 - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," highlighting the transformation paths of physical bookstores [2] - This exhibition area featured 20 brand bookstores from Jiangsu, Zhejiang, Shanghai, and Anhui, indicating the fair's focus on expanding the physical bookstore format [2] - The participation of award-winning bookstores like Huizhou Bookstore reflects the challenges faced by physical bookstores due to online retail competition and rising operational costs [2][3] Group 3 - Many bookstores are integrating local cultural elements with unique creative products to achieve brand differentiation, showcasing a "small but exquisite" approach [3] - The fair allows bookstores to extend their retail operations from traditional spaces to an open platform, fostering closer connections with publishers and cultural brands [3] - This shift aims to create a more vibrant cultural ecosystem for physical bookstores by linking publishing, sales, and cultural dissemination [3] Group 4 - The integration of books, cultural products, and activities is exemplified by the Hangzhou Nansong Bookstore, which combines themed books with self-developed cultural products [4] - The evolving role of physical books is highlighted as they transition from being the sole focus to becoming a key component of a multi-faceted cultural platform [4] - The fair promotes diverse reading formats, emphasizing that physical books, e-books, and audiobooks complement rather than compete with each other [4][5] Group 5 - The digital reading landscape is changing, with a decline in the proportion of e-reading users, while the popularity of audiobooks is on the rise [6] - Platforms are increasingly offering diverse reading formats to meet varied consumer demands, with companies like Qimao launching new products to enhance digital reading services [9] - The audio medium is becoming integral to daily life, with platforms like Ximalaya collaborating with major publishers to cover a significant portion of popular literature in audio format [9] Group 6 - The cultural economy is thriving at the Shanghai Book Fair, with traditional cultural products and creative merchandise gaining popularity [10] - Official data indicates significant growth in both book sales and cultural product revenues, with book sales reaching 64.727 million yuan and cultural product sales at 10.17 million yuan in 2025 [11] - The introduction of cultural products is seen as a vital strategy for physical bookstores to attract diverse consumer groups and expand revenue streams [11] Group 7 - The fair's "carnival" aspect is enhanced by the growth of the cultural economy and innovative practices in the "reading +" model, which integrates cultural consumption with tourism and commerce [12] - The event has significantly boosted local retail and dining sectors, with daily foot traffic in key areas increasing and retail dining consumption rising by over 39% [12] - Experts suggest that a clearer thematic focus could enhance the synergy between various elements of the fair, transitioning from additive to multiplicative value creation [12]
城记 | 从文创潮到“嘉年华”,从上海书展看文化消费的“热辣滚烫”
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-21 12:06
Core Insights - The recently concluded Shanghai Book Fair achieved remarkable results, attracting over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [2] - The fair featured 1,267 reading activities, a 23.8% increase from the previous year, and showcased 371 publishing units with 160,000 book titles, highlighting the cultural consumption's ability to energize a city [2] Group 1: Transformation of Physical Bookstores - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," indicating a focus on the transformation of physical bookstores [3] - Many participating bookstores are recognized as "Most Beautiful Bookstores" in the country, providing reference points for the transformation of physical bookstores [3] - Bookstores are exploring various strategies such as self-operated outlets, same-city delivery, and combining bookstores with cafes to adapt to challenges posed by online retail and rising costs [3] Group 2: Cultural and Creative Products - Bookstores are integrating local cultural elements and unique creative products to achieve brand differentiation, showcasing a diverse representation of regional culture [4] - The exhibition allows bookstores to extend their retail operations from traditional spaces to open platforms, fostering closer connections with publishers and creative brands [4] - The integration of books, cultural products, and activities is transforming physical bookstores into multi-dimensional cultural platforms [4] Group 3: E-books and Audiobooks - The Shanghai Book City is embracing e-books and audiobooks, offering a membership that provides access to 50,000 e-books and 30,000 audiobooks, emphasizing the complementary nature of different reading formats [5] - The balance between physical and digital reading is evident, with popular online literature often transitioning to physical publication, demonstrating a dynamic relationship between the two formats [5] Group 4: Cultural Economy and Consumer Behavior - The cultural economy was a highlight of this year's book fair, with traditional cultural products and creative merchandise gaining popularity, leading to significant sales [8] - Despite some complaints about the reduced focus on books, official data shows that both book sales and creative product sales have increased significantly, indicating a thriving market [8] - The introduction of creative products is seen as a necessary strategy for physical bookstores to attract diverse consumer groups and expand revenue channels [8] Group 5: Economic Impact and Community Engagement - The book fair's activities generated approximately 181 million yuan in consumption across various sectors, including dining and retail, showcasing its economic impact [10] - The daily foot traffic in key commercial areas increased significantly during the fair, with retail and dining consumption also showing substantial growth [10] - Experts suggest that the integration of reading with cultural and commercial activities could enhance the overall value of the book fair, moving from additive to multiplicative effects [10]