Core Insights - The music festival landscape is undergoing a significant transformation, with a shift from traditional rock bands to a diverse lineup that includes actors and internet celebrities, which has ignited ticket sales and audience engagement [3][4][5] - The involvement of major internet platforms and brands has changed the dynamics of music festivals, making them more commercial and less focused on music culture [19][21][25] Group 1: Industry Changes - The central stage of music festivals is no longer dominated by rock bands; actors and internet celebrities are now key players, bringing substantial fan traffic that boosts ticket sales [3][4] - Major platforms like Bilibili, Douyin, Tencent, and Sina are entering the music festival space, indicating a shift in the festival's organizing entities from traditional music labels to broader cultural and commercial players [4][21] - The rise of "celebrity festivals" has led to a new normal where popular singers and actors dominate the lineup, often overshadowing traditional bands [5][9][12] Group 2: Audience Dynamics - Fans are increasingly becoming "followers" rather than pure music enthusiasts, leading to a more commercialized experience where ticket prices have surged, with some festivals charging over 500 yuan for a single day [28][31] - The phenomenon of "night queuing" has escalated, with fans camping out for days to secure a good spot for their favorite acts, reflecting the high stakes of attendance [28][29] - The influx of non-musical elements into festivals has created a mixed experience, where the quality of performances is often questioned, leading to a rise in negative feedback and social media backlash [4][16][31] Group 3: Economic Implications - The high costs associated with organizing music festivals are becoming unsustainable, with reports indicating that up to 85% of projects are operating at a loss [4][16] - The cancellation of several music festivals due to poor ticket sales highlights the challenges faced by organizers in curating appealing lineups that can attract audiences [16][19] - The shift towards a more commercial model has led to a focus on maximizing revenue through celebrity involvement, often at the expense of the original music culture [18][22][26]