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敏捷创新释放核心业务潜力 星巴克中国2025财年第三财季收入同比增长8%
Zheng Quan Ri Bao Wang· 2025-07-30 07:17
Group 1 - Starbucks China reported a revenue increase of 8% year-on-year to $790 million for Q3 of FY2025, marking three consecutive quarters of growth [1] - Same-store sales grew by 2%, with both transaction volume and average ticket size showing quarter-on-quarter increases [1] - The growth in same-store sales was attributed to continuous product innovation, precise marketing, and strong performance from newly opened stores [1] Group 2 - As of the end of Q3, Starbucks China had a total of 7,828 stores, with 70 new stores opened during the quarter, entering 17 new county-level markets [1] - New stores maintained high profitability levels, contributing above-average same-store sales, which supports long-term growth [1] - Starbucks emphasizes its stores as a "third space," integrating deeply with local culture, and has opened stores in scenic areas to enhance brand differentiation [1] Group 3 - Starbucks has focused on core business and continuous innovation, providing added value through a third space, emotional value, and immersive experiences to meet consumer demands [2] - The introduction of the "True Taste No Sugar" innovation system has led to healthier choices and increased customer purchase frequency [2] - Starbucks has expanded its non-coffee offerings, creating a dual-scenario layout to cover consumer needs throughout the day [2] Group 4 - Collaborations with well-known brands have been a highlight for Starbucks, enhancing its market presence and creating emotional connections with consumers [2] - The partnership with the band Mayday and Disney's Zootopia has generated significant social media buzz and consumer engagement [2] - The company aims to evaluate over 20 strategic partnerships in China to leverage market opportunities while retaining a significant equity stake in its operations [3]