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春节假期访港旅客约177万人次 同比增14%
Xin Lang Cai Jing· 2026-02-24 13:12
2月17日是农历正月初一,"国泰新春国际汇演之夜"在香港尖沙咀上演,吸引众多民众到场观赏。(资料 图)中新社记者 陈永诺 摄 春节假期期间,"国泰新春国际汇演之夜"、维多利亚港烟花汇演、农历新年赛马日、贺岁杯等活动接连 在港举办,吸引大批市民与旅客参与。其间,共有约2400个内地入境旅行团接近8.4万人次访港,过夜 行程占约74%,旅行团数目较去年春节假期上升约9%。今年春节假期期间,香港酒店入住率普遍达到 90%。 中新社香港2月24日电 香港特区政府政务司司长陈国基领导的节庆安排跨部门工作小组24日公布,2026 年中国内地春节假期(2月15日至23日)期间,访港旅客共有约177万人次,较去年同期上升14%。其中内 地访港旅客共约150万人次,较去年上升14%,非内地访港旅客共约27万人次,同比亦上升14%。 数据显示,假期期间,平均每日内地旅客入境人次约17万。内地旅客入境最高峰日子为2月18日(正月初 二),当天约有21万人次内地旅客访港。最多内地旅客使用的入境口岸为高铁西九龙站,其次为落马洲 支线。 文旅业畅旺带动香港零售业增长。新世界发展有限公司表示,今年春节假期集团旗下的文化零售地 标"K11 ...
撬动万亿文旅市场,美团的底牌是什么?
阿尔法工场研究院· 2025-06-09 10:39
Core Viewpoint - The article emphasizes the transformative impact of the younger generation on the tourism and hospitality industry, highlighting their preference for immersive local experiences over traditional sightseeing, which is reshaping consumption patterns and driving economic growth in related sectors [1][5][6]. Group 1: Tourism and Economic Impact - The tourism industry is revitalizing local economies, with examples of boutique accommodations enhancing surrounding organic agriculture and cultural experiences [2][3]. - The consumption multiplier effect in the tourism sector is significant, with a ratio of 1:3, indicating that for every unit spent in tourism, an additional three units are generated in related industries [4]. - The younger demographic, particularly those under 30, is becoming a crucial force in supporting the trillion-yuan market, with their travel spending significantly higher than other age groups [6][17]. Group 2: Changing Consumer Behavior - A notable shift in consumer behavior is observed, where 68% of post-95 tourists value deep cultural experiences over mere landmark visits, indicating a preference for authentic local engagement [10][11]. - Data shows a substantial increase in orders for local experiences during peak travel times, with growth rates of 112% for ancient villages and 228% for nature exploration activities [13]. - The hotel industry is transitioning to a "user identification" phase, focusing on understanding consumer behavior and preferences to cater to diverse needs beyond just accommodation [13][14]. Group 3: Membership and Integration Strategies - Meituan's membership system integrates various lifestyle services, enhancing user engagement and providing hotels with a platform to identify and serve high-value customers effectively [16][17]. - The collaboration between Meituan and major hotel chains to create a unified membership system has led to significant increases in bookings, particularly among younger consumers [17][18]. - The article outlines the evolution of the hotel industry towards a comprehensive service model, where hotels are not just places to stay but also hubs for dining, entertainment, and shopping [44][48]. Group 4: Future Trends and Innovations - The article discusses the importance of integrating "accommodation +" strategies, which include combining lodging with entertainment, dining, and shopping experiences, to enhance customer satisfaction and revenue [29][33]. - The growth of "accommodation + dining" and "accommodation + shopping" models indicates a shift towards a more holistic approach to hospitality, with significant year-on-year growth in these areas [39][43]. - The ongoing technological advancements, particularly AI, are expected to further reshape the tourism industry, focusing on creating a seamless experience that integrates various aspects of travel and lifestyle [46][48].