"一业兴百业旺"的文旅业，正在激活地方经济的一池春水。 "在黄山脚下，一家精品民宿带活周围村庄的有机农业；在洛阳古城，汉服体验店孵化出整条非遗 商业街"。 美团副总裁、酒店旅行负责人李锦飞在 2025 美团住宿生态伙伴大会举出这两个例子，意在阐明文 旅业如何通过 1:3 的消费乘数，激活关联产业 17 万亿的庞大规模。 在这波文旅热潮中，能花敢玩的年轻一代，正在成为支撑万亿市场的中坚力量。 导 语： 玩得深、走得远、舍得花的年轻人，不只活在酒店的房晚数据里，更活跃在本地生活 的高频行为中。 据美团会员数据，过去一个月，美团铂金及以上会员 30 岁及以下用户酒旅消费相较其它等级高出 42% ，异地出游的人均消费更是高出 342% 。 从住宿、交通、到餐饮、游玩、购物，人均年消费过万的年轻人，正在通过美团串联起吃喝玩乐的 本地化旅游体验，成为改写文旅"旺丁不旺财"难题的关键变量。 美团副总裁、酒店旅行负责人李锦飞 从"住得久"到"玩得深" 从景德镇陶瓷工坊登陆纽约时代广场，到《长安三万里》带火西安暑期客流，文旅业的热闹自不必 言。 在出行人数飙升的热闹背面，局内人明显都感到一层隐忧与压力：旅游收入增幅放缓，人均消 ...

Group 1 - Meituan is significantly enhancing its hotel and travel business, as evidenced by its recent initiatives such as integrating membership systems with Marriott International and launching the first AI tool for hotel merchants in China [1][10] - The transition from fragmented management to overall collaboration in Meituan's travel business has led to increased accommodation nights, with "out-of-town travel" accommodation nights growing by 14% year-on-year [1][6] - The combination of "accommodation + dining" has seen a surge in demand, with a remarkable 87% increase in cross-category accommodation nights over the past year [6][1] Group 2 - The hotel industry is evolving from a focus solely on accommodation to a more integrated experience that includes dining and other services, driven by changing consumer preferences [4][5] - The Shanghai Guangfulin Prime Minister's Mansion Hotel exemplifies this trend, achieving over 100 million in revenue for two consecutive years while offering unique services like "accommodation + dining" and "accommodation + photography" [5][6] - Young consumers are reshaping the accommodation market with a demand for personalized experiences, leading to a 127% year-on-year growth in travel packages that combine accommodation with cultural experiences [9][6] Group 3 - The partnership between Meituan and Marriott International aims to leverage their combined user bases, with Meituan's black card members showing a high demand for hotel accommodations [7][8] - Meituan's membership system is becoming a key driver of consumer behavior, with a significant portion of its high-tier members being young consumers who are increasingly interested in travel [8][7] - The introduction of AI tools like "Meituan Jibai" is expected to revolutionize the hotel industry by enhancing operational efficiency and improving customer service [10][11] Group 4 - The hotel industry is anticipated to enter an "AI era," with Meituan's AI initiatives expected to significantly increase online engagement and operational efficiency [10][11] - The use of AI tools is projected to enhance decision-making capabilities and operational dynamics within the hotel sector, with potential efficiency improvements of up to 70% [11][10] - Meituan's strategy includes launching user-side AI travel assistants to further explore new demand dynamics in the tourism sector [10][11]