形成核心品牌壁垒 作为国内文旅演出市场的标杆企业，印象大红袍的核心竞争力源于其不可复制的独家资源。根据招股书 披露，公司通过与福建武夷山文旅集团、观印象艺术发展有限公司签订三方合约安排，获得了在联合国 教科文组织世界文化与自然双遗产地武夷山进行《印象.大红袍》山水实景演出的独家表演权、商标使 用权和收益权。这一排他性授权使其在中国旅游山水实景演出市场中占据无可争议的领导地位。 本报讯(记者袁传玺)在文旅产业复苏与消费升级的双重驱动下，福建省国有文旅服务企业——印象大红 袍股份有限公司(以下简称"印象大红袍")在近日正式启动香港上市进程。据了解，印象大红袍在2025年 12月12日至12月17日进行招股。拟全球发售3610万股H股，其中香港公开发售约占10%，国际发售约占 90%，并附带15%超额配股权。这家扎根武夷山15年的文旅龙头企业，凭借其独一无二的《印象.大红 袍》山水实景演出，正开启新一轮资本化征程。 构筑独有"印象"IP 招股书显示，公司财务业绩呈现强劲复苏态势。2022年至2024年，总收入从6303.9万元增长至1.372亿 元，年均复合增长率达47.8%。同期净利润由亏损259.9万元转为盈利 ...

Core Viewpoint - The cultural and tourism market in China is experiencing a significant recovery and growth, with strong performance in both the first quarter of the year and during the recent "May Day" holiday, indicating a positive trend for the industry moving forward [3][7][12]. Group 1: Market Performance - The cultural and tourism market saw a robust start in the first quarter, with notable increases in tourism revenue and visitor numbers across multiple regions [3][7]. - During the "May Day" holiday, many tourist attractions reported record-high visitor numbers, such as the Zunyi Wujingzhai Scenic Area receiving 35,454 visitors, a year-on-year increase of 9.89% [6]. - Data from Hubei Province indicated that A-level tourist attractions received 15.29 million visitors over four days, a 25.46% increase year-on-year, while the average occupancy rate of star-rated hotels reached 79.19%, up 7.14 percentage points [6]. Group 2: Investment Trends - The strong growth in cultural and tourism consumption is driving a resurgence in upstream investments, with multiple key projects being signed and launched this year [4][9]. - Recent investment conferences have resulted in significant agreements, such as 26 cooperation agreements worth 9.15 billion yuan signed at the Hainan Free Trade Port Global Industry Investment Conference [9]. - In Shandong, 18 key cultural and tourism projects were signed with a total investment of 15.45 billion yuan, reflecting a trend of batch signing and project launches in the industry [9]. Group 3: Company Performance - Companies in the cultural and tourism sector, such as Xiangyuan Cultural Tourism, reported substantial growth in their first-quarter earnings, with a revenue increase of 55% year-on-year to 212 million yuan and a net profit increase of 158.7% to 31.19 million yuan [12]. - The chairman of Xiangyuan Cultural Tourism noted that favorable conditions, including extended holidays and good weather, have positively impacted the domestic tourism market and the company's performance [12]. - The company has diversified its portfolio by acquiring key tourism resources, which has significantly contributed to its revenue growth [12]. Group 4: Economic Impact - The cultural and tourism industry is recognized as a vital driver of economic development, with the potential to enhance local economies and create job opportunities [16][17]. - In cities like Jinchang, the cultural tourism sector is seen as a catalyst for economic recovery and high-quality development, with ongoing investments in key projects [14][16]. - The integration of cultural tourism with other industries is expected to create a comprehensive economic growth model, enhancing regional attractiveness and infrastructure development [17].

Group 1: Market Performance - The cultural and tourism market in China has experienced a significant surge during the "May Day" holiday, with many tourist attractions reaching record visitor numbers [2][3] - In the first four days of the "May Day" holiday, Hubei Province reported 15.29 million visitors, a year-on-year increase of 25.46%, while Shandong Province recorded 22.17 million visitors, up 8% [2][3] - The overall tourism revenue and visitor numbers in the first quarter of 2023 showed substantial year-on-year growth, indicating a strong recovery in the cultural and tourism sector [3][4] Group 2: Investment Trends - The robust growth in cultural and tourism consumption has led to a resurgence in upstream investments, with multiple key projects being signed recently, including 26 cooperation agreements worth 9.15 billion yuan in Hainan [4] - Shandong Province signed 18 key cultural and tourism projects with a total investment of 15.45 billion yuan, while Fujian Province successfully signed 16 major projects [4] - The investment index for the cultural and tourism industry has rebounded in the first quarter of 2023, driven by market prosperity, policy benefits, and supply innovations [4] Group 3: Company Performance - Xiangyuan Cultural Tourism reported a significant increase in revenue and net profit for the first quarter of 2023, with revenue reaching 212 million yuan, up 55% year-on-year, and net profit of 31.19 million yuan, up 158.7% [6] - The company attributes its growth to favorable factors such as extended holiday periods and improved tourism policies, which have positively impacted the domestic tourism market [6] - Anhui Cultural Tourism Group has also seen a rapid increase in visitor numbers at its projects, with nearly 400,000 visitors at Huangshan Calligraphy and Painting Town since the beginning of 2023 [5][6] Group 4: Economic Impact - The cultural and tourism industry is playing a crucial role in local economic development, acting as a catalyst for short-term recovery and providing sustainable growth through industry integration and innovation [7][8] - The industry is expected to enhance local cultural soft power and meet the demand for improved living standards, contributing to consumption upgrades and regional economic development [7][8] - The development of cultural tourism projects can lead to infrastructure upgrades and create numerous job opportunities, further stimulating local economies [7][8]