文旅产业未来发展方向
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21视频|艾蒂亚苏珊:大湾区文投会是国际文旅资源的超级链接器
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-22 06:28
Core Insights - The future of cultural tourism investment should focus on four key directions: internationalization of products, innovation in cultural products, addressing the complexity and technical barriers of the cultural industry through professional operations, and enhancing the aesthetic quality of cultural tourism products [1][2]. Group 1: Future Development Directions - Direction one emphasizes the internationalization of cultural tourism projects to align with global perspectives [1]. - Direction two highlights the need for innovation in cultural products to break traditional models [1]. - Direction three addresses the complexity of the cultural industry and the necessity for professional operations to reduce difficulties [1]. - Direction four focuses on improving the aesthetic quality of cultural tourism products, which is crucial for market competitiveness [1]. Group 2: Successful Cultural Tourism IP Elements - Culture is identified as the soul of projects, but it is insufficient on its own; a deep understanding of local culture and operational considerations are essential [2]. - The concept of "operational pre-positioning" is employed by the company, ensuring that project planning, product design, and subsequent operations are considered from the outset for sustainable development [2]. Group 3: Collaboration and Events - The company has established several brand events over the past 15 years, including the IDR tourism investment industry gala, and has introduced the "Edinburgh" arts event, aiming to establish deep collaborative relationships with cultural enterprises in Guangdong and nationwide [2][3]. - Guangdong is recognized for its numerous high-quality cultural enterprises, providing a solid foundation for collaboration [3].