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21专访|艾蒂亚苏珊:文投会是国际文旅资源的“超级链接器”
Core Insights - Aitiya is focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to introduce its two core projects: the "China Tourism Project Investment Conference" and the newly planned "Edinburgh" cultural and artistic scenic area [1][5] Company Overview - Aitiya, established in 2010, plays a significant role in resource integration and project initiation within China's cultural tourism industry [2] - The company has a strong international and domestic resource network covering the entire chain of cultural tourism investment, project planning, product design, and operational management [2] Key Projects - The "China Tourism Project Investment Conference" has been held for fifteen consecutive years and is regarded as the "Oscar of the cultural tourism industry," gathering top investment and operational institutions [2] - The "Edinburgh" project aims to create a comprehensive cultural tourism area that integrates comedy performances, public art, and immersive experiences, inviting renowned artists and institutions as partners [3] Industry Trends - The Chinese cultural tourism industry is entering a critical phase of high-quality development, necessitating an upgrade in investment logic [4] - Successful cultural tourism projects will depend on four key factors: international vision, product innovation, professional threshold breakthroughs, and enhanced aesthetic appeal [4] Future Plans - Aitiya plans to leverage the upcoming 2025 Greater Bay Area Cultural Industry Investment Conference to deepen connections with local resources and promote its core projects [5][6] - The company aims to collaborate with local governments and enterprises to implement international and innovative cultural tourism projects in the Greater Bay Area [5][6] Strategic Importance - The value of the investment conference lies not only in funding connections but also in building an industrial ecosystem and resource network essential for the success of cultural tourism projects [6] - Aitiya intends to play a key role in connecting resources and empowering content within the Greater Bay Area's cultural tourism landscape [6]
艾蒂亚苏珊:文投会是国际文旅资源的“超级链接器”
Core Insights - Aitiya is focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to implement two major projects: the "China Tourism Project Investment Conference" and the "Edinburgh" cultural and artistic scenic area [1][6] - The organization emphasizes the integration of international resources and local industry advantages to enhance the quality of the cultural tourism industry in the Greater Bay Area [1][7] Aitiya's Role in Cultural Tourism - Established in 2010, Aitiya plays a crucial role in resource integration and project initiation within China's cultural tourism sector [2] - The organization has successfully facilitated the introduction of the French "Freaks' World" project, a billion-level investment, into Hangzhou, showcasing its capability in international project collaboration [2][3] - Aitiya operates two core projects: the "China Tourism Project Investment Conference," recognized as the "Oscar of the cultural tourism industry," and the newly developed "Edinburgh" project, which aims to create an immersive cultural tourism experience [2][3] Investment Strategy and Development Trends - The current phase of China's cultural tourism industry is characterized by a shift towards high-quality development, necessitating an upgrade in investment logic [4] - Successful cultural tourism projects will depend on four key factors: international perspective, product innovation, professional standards, and aesthetic enhancement [4] - The Greater Bay Area is seen as a natural hub for developing international cultural tourism projects, with a need to introduce globally influential cultural content [4][5] Upcoming Initiatives and Collaborations - Aitiya plans to leverage the upcoming 2025 Greater Bay Area Cultural Industry Investment Conference to deepen connections with local resources [6][7] - The organization aims to establish partnerships with local scenic spots and enterprises to create a new cultural tourism benchmark in the region [6][7] - Aitiya has a strong historical connection with Guangdong, having received support from major local enterprises since its inception [6]