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延长热门文博场馆景区营业时间,以“小切口”撬动“大发展”
Yang Zi Wan Bao Wang· 2025-09-18 09:35
Core Points - The Ministry of Commerce and nine other departments released policies to expand service consumption, including measures to extend operating hours of popular cultural and museum venues, optimize reservation methods, and encourage collaboration with social forces for cultural product development [1][3] Group 1: Policy Measures - The new policies include 19 measures aimed at enhancing service consumption in cultural sectors, such as extending operating hours and promoting innovative exhibition methods [1] - Support for cultural institutions to open their collections and collaborate with social entities to develop cultural and digital products is emphasized [1] Group 2: Industry Trends - The "museum boom" has led to increased visitor numbers, with museums implementing extended hours and special night activities, significantly boosting consumer engagement and cultural dissemination [3] - As of mid-September, there are 11,600 museum-related enterprises in China, with over 80% established for more than five years, indicating a mature industry [3] Group 3: Economic Impact - In Jiangsu province, monitored museums received 81.25 million visitors over the past year, a 19.09% increase year-on-year, showcasing the positive impact of policy measures on visitor engagement [3] - The introduction of night activities and extended hours has stimulated local economies, with hotel occupancy rates rising by 25 percentage points and night-time consumer spending increasing by 25.2% [5] Group 4: Future Initiatives - The provincial cultural and tourism department plans to continue implementing measures to enhance museum services, including more high-quality exhibitions and night activities, as well as the development of digital museum initiatives [6]