Core Insights - The article discusses the phenomenon of the Jiangsu Super League (苏超), highlighting its impact on local culture and community engagement through sports [2][5][12] Group 1: Event Overview - The Jiangsu Super League, initiated on May 10, has attracted an average of over 10,000 spectators per match, totaling over 180,000 attendees [2][11] - The league has generated significant online engagement, with the hashtag 苏超联赛 reaching 2.77 billion views on Douyin [2][11] - The event has led to a 305% year-on-year increase in bookings for local tourist attractions, marking a historical high [2][11] Group 2: Social Media and Public Engagement - Initial discussions around the league were localized, but quickly escalated to a nationwide phenomenon, with social media discussions reaching 3.5751 million in the first three rounds [2][4] - The league's popularity was further amplified by local media and influencers, creating a cultural dialogue around the matches [5][12] Group 3: Cultural Significance - The league emphasizes "city honor" and "public participation," fostering a sense of regional identity and community pride [6][8] - The event has successfully integrated local culture and humor into its narrative, enhancing emotional connections between citizens and their cities [8][10] Group 4: Economic Impact - The league has served as a conduit for local tourism, with over 1,800 cultural and tourism activities launched during the event [11][12] - Local governments have implemented various promotional strategies, including free entry to attractions for visiting fans, significantly boosting local economic activity [11][12] Group 5: Media and Promotion - The involvement of mainstream media has been crucial in elevating the league's profile, with major outlets like People's Daily and CCTV contributing to its visibility [12][13] - The collaborative efforts between local cultural departments and media have created a comprehensive promotional strategy, linking online engagement to offline experiences [10][12]