Core Viewpoint - The article discusses the recent trend of local tourism departments in China using creative yet sometimes excessive promotional methods to attract visitors, particularly as the "May Day" holiday approaches. While some initiatives have successfully highlighted local culture and attractions, others have fallen into the trap of vulgarity and superficiality, potentially undermining their effectiveness [1][2][3]. Group 1: Promotional Strategies - Local tourism departments are increasingly utilizing social media and creative content to promote their regions, with some officials gaining popularity through engaging videos [1][2]. - Successful examples include unique promotional content that effectively showcases local culture, such as Yunnan's water-splashing festival, which highlights local characteristics without being overly gimmicky [2]. - However, there is a growing concern that some promotional efforts are becoming exaggerated or bizarre, detracting from the intended message and failing to attract genuine interest in local tourism [2][3]. Group 2: Public Perception and Expectations - There is a general consensus among the public that tourism promotion should avoid overly serious or formulaic approaches, favoring creativity that resonates with contemporary aesthetics [3]. - The article emphasizes the importance of maintaining a balance between creativity and substance, warning against the use of "ugly" promotional tactics that may overshadow local attractions [3]. - As the holiday approaches, there is an expectation for higher quality, creative, and tasteful tourism promotions that effectively represent local destinations without resorting to vulgarity [3].