Core Viewpoint - The article discusses the unique and aggressive marketing strategy of Hebei's tourism, encapsulated in the catchy slogan "So close, so beautiful, come to Hebei on weekends," which has gained significant traction both online and offline, leading to increased tourism interest in the region [10][138]. Group 1: Marketing Strategy - Hebei's tourism marketing relies heavily on a simple yet effective slogan that resonates with people, making them feel that Hebei is always within reach [10][22]. - The slogan has been widely disseminated by Hebei locals, creating a sense of community and pride that fuels further promotion [19][20]. - The strategy includes a "carpet bombing" approach, where the slogan is displayed in various locations, including high-speed train stations, to ensure maximum visibility [22][24]. Group 2: Tourism Growth - Recent data indicates a significant increase in tourism to Hebei, with flight bookings to Shijiazhuang rising by 14% year-on-year and ticket orders increasing by 193% during the Dragon Boat Festival [138]. - The article highlights that Hebei has 12 national 5A-level tourist attractions, showcasing its potential as a travel destination [123][136]. - The unique cultural and historical aspects of Hebei contribute to its appeal, with references to its rich heritage and modern attractions [121][134]. Group 3: Cultural Impact - The article emphasizes that the popularity of the slogan reflects not only a marketing success but also the deep cultural and historical roots of Hebei [136]. - Hebei's diverse offerings, from natural landscapes to cultural landmarks, are presented as reasons for tourists to visit [124][132]. - The article notes that Hebei's identity is being reshaped through this marketing campaign, positioning it as a vibrant and attractive destination [141][143].

Core Viewpoint - The article discusses the unique and aggressive marketing strategy employed by Hebei's tourism sector, which has gained significant attention through the catchy slogan "So close, so beautiful, come to Hebei on weekends" and its widespread promotion by locals both online and offline [1][93]. Group 1: Marketing Strategy - Hebei's tourism marketing has become a phenomenon, with locals promoting the slogan globally, creating a sense of urgency and curiosity about the province [6][10]. - The slogan has been adopted in various locations, including high-speed train stations and international settings, showcasing the reach of Hebei's promotional efforts [12][21]. - The campaign has led to a notable increase in tourism metrics, with a 14% rise in flight bookings and a 193% increase in ticket orders compared to the previous year during the Dragon Boat Festival [93]. Group 2: Cultural Impact - The article highlights the cultural pride of Hebei residents, who actively promote their home province, even in foreign countries, creating a sense of community and identity [22][36]. - Hebei's tourism campaign has sparked a broader conversation about regional identity and competition, with other provinces attempting to capitalize on the trend by launching their own slogans [94][96]. - The campaign reflects Hebei's rich historical and cultural background, emphasizing its significance beyond just tourism [92][78]. Group 3: Tourism Attractions - Hebei boasts numerous attractions, including 12 national 5A-level scenic spots, which are often overshadowed by more famous tourist destinations [80][87]. - The province is home to unique cultural landmarks and experiences, such as the "Hogwarts of Hebei" and various replicas of international landmarks, which contribute to its appeal [50][61]. - The article suggests that Hebei's diverse offerings make it a compelling destination for both domestic and international tourists, challenging preconceived notions about the province [92][78].

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]

Core Viewpoint - The video released by the Meizhou Cultural Tourism Bureau has been accused of closely resembling a promotional video from the Fujian Provincial Cultural Tourism Department, raising concerns about originality and copyright issues [1][2]. Group 1 - The controversial segment of the two videos lasts approximately 40 seconds, with significant similarities in scenes, dialogue, and narration [2]. - Both videos highlight local cuisine, with the Fujian video ending with the phrase "Come to Fujian, enjoy the flavor," while the Meizhou video states, "Come to Meizhou, enjoy the delicacies" [2]. - The Meizhou Cultural Tourism Bureau acknowledged in the comments that their video material was sourced from the Fujian Provincial Cultural Tourism Department [3]. Group 2 - Following the controversy, the Meizhou Cultural Tourism Bureau has taken down the video and plans to issue a formal response during business hours [3].

Core Viewpoint - The article discusses the recent trend of local tourism departments in China using creative yet sometimes excessive promotional methods to attract visitors, particularly as the "May Day" holiday approaches. While some initiatives have successfully highlighted local culture and attractions, others have fallen into the trap of vulgarity and superficiality, potentially undermining their effectiveness [1][2][3]. Group 1: Promotional Strategies - Local tourism departments are increasingly utilizing social media and creative content to promote their regions, with some officials gaining popularity through engaging videos [1][2]. - Successful examples include unique promotional content that effectively showcases local culture, such as Yunnan's water-splashing festival, which highlights local characteristics without being overly gimmicky [2]. - However, there is a growing concern that some promotional efforts are becoming exaggerated or bizarre, detracting from the intended message and failing to attract genuine interest in local tourism [2][3]. Group 2: Public Perception and Expectations - There is a general consensus among the public that tourism promotion should avoid overly serious or formulaic approaches, favoring creativity that resonates with contemporary aesthetics [3]. - The article emphasizes the importance of maintaining a balance between creativity and substance, warning against the use of "ugly" promotional tactics that may overshadow local attractions [3]. - As the holiday approaches, there is an expectation for higher quality, creative, and tasteful tourism promotions that effectively represent local destinations without resorting to vulgarity [3].

Core Viewpoint - The recent trend of "birdwatching" or "bird shooting" has gained popularity in China, with various tourism departments promoting local hotspots for this activity, highlighting the importance of nature appreciation and conservation [11][12][18]. Group 1: Definition and Context - "Bird shooting" is a common term in the photography community, referring to the practice of using long-focus lenses to photograph birds from a distance, requiring precision and patience [3][7]. - The term "bird shooting master" refers to experienced photographers who specialize in capturing images of birds in parks [5]. Group 2: Equipment and Accessibility - Entry-level birdwatching equipment can be acquired for around 10,000 yuan, making it accessible for beginners [10]. - It is emphasized that a love for nature and curiosity are more important than expensive equipment, allowing anyone to become a birdwatcher or photographer [10]. Group 3: Tourism Promotion - Various local tourism departments are actively promoting their regions as "birdwatching paradises," with specific locations highlighted for their rich biodiversity and bird species [11][12][15][18]. - For example, the Nonggang Nature Reserve in Guangxi is noted for its high biodiversity, with over 240 bird species, making it an attractive destination for photographers [12]. Group 4: Responsible Birdwatching Practices - Guidelines for responsible birdwatching include maintaining a safe distance from birds, avoiding loud noises, and not using flash photography to prevent disturbing wildlife [24][25][26]. - It is advised to respect local customs and regulations when engaging in birdwatching activities [28].