（来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 起飞：从手持云台到"天空之眼" 1月24日，暮色降临，"邯郸道"的灯笼渐次点亮。抖音账号"邯郸街拍"的运营者和定坤正操作一架无人机缓缓升空。这台陪伴他五年的设备， 机身已见细微划痕，却记录了936条作品的时光。 2021年，当和定坤接手这个账号时，邯郸专注航拍的自媒体创作者寥寥无几。"消费级无人机尚未普及，航拍对多数人而言仍是门槛较高的领 域。"为了捕捉家乡别样的视角，他从飞行操控到运镜剪辑，依靠网络教程与反复练习一步步摸索。 那些日子里，他带着设备穿梭于邯郸的街巷与山川。许多景区当时尚未有系统的航拍宣传，他立志用镜头展现家乡未被广泛知晓的风景。 2023年，他与"航拍邯郸""栋力派"等本地创作者联合创作的短片《30秒，带你看这座三千年古城在夜幕降临、华灯初上时的样子》再次破圈传 播，播放量突破百万。作品以流畅的运镜，串联起新世纪、美乐城的都市流光，丛台公园的夜色，永年广府古城的静谧底蕴，武安古武当的巍 峨气质，以及川流不息的城市脉络，将邯郸深厚的历史感与跃动的现代气息浓缩于方寸屏幕之间。评论区里，"原来邯郸这么美"的感叹持续刷 屏，许多外地网友留言表示 ...

Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a prominent figure in promoting local tourism and agricultural products in Xinjiang, who tragically passed away at the age of 47 after a horse riding accident. Her efforts significantly impacted local economies and community development through innovative marketing strategies and live streaming sales. Group 1: Contributions and Achievements - He Jiaolong gained fame in November 2020 after a promotional video showcasing her riding a horse in the snow went viral, leading her to focus on tourism and agricultural promotion in her hometown [3] - By February 2022, her team had conducted over 200 live-streaming sessions, generating sales of 140 million yuan and directly creating 2,830 jobs, while indirectly benefiting over 10,000 local farmers [5] - In 2021, she was appointed as the Deputy Director of the Cultural and Tourism Bureau of Ili Kazakh Autonomous Prefecture and later became the Director of the Agricultural Product Brand Construction and Sales Service Center [6][8] Group 2: Personal Journey and Challenges - He Jiaolong initially did not know how to ride horses but learned during her work in rural areas, emphasizing her dedication to her role [5] - Despite her success, she faced personal sacrifices, missing family gatherings and birthdays due to her commitment to work, which she described as a source of regret [5] - She expressed anxiety about meeting the expectations placed on her after gaining public attention, balancing her responsibilities with the demands of her online presence [11] Group 3: Impact on the Industry - Following her rise to fame, many local officials across China began to adopt similar strategies, using social media to promote tourism and local products, leading to a trend of "internet celebrity officials" [13] - The article discusses the potential pitfalls of this trend, including the risk of content homogenization and the need for genuine engagement with local culture and infrastructure improvements [14] - He Jiaolong's approach has inspired a new generation of grassroots influencers in the agricultural sector, demonstrating the power of digital platforms to empower local communities [17][18]

Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a prominent figure in promoting agricultural products in Xinjiang, who passed away unexpectedly at the age of 47. Her dedication to her hometown and innovative use of social media significantly impacted the local economy and tourism industry [1][12]. Group 1: Contributions to Agriculture and Tourism - He Jiaolong, as the Deputy County Head of Zhaosu, utilized short videos to promote local tourism, leading to a surge in visitors and a dramatic increase in local economic activity [5][12]. - A video she created showcasing Zhaosu's winter tourism resources went viral, achieving over 600 million views and increasing her social media following from 500,000 to 1.4 million, thus elevating Zhaosu's profile nationally [5][12]. - Her efforts in agricultural branding and marketing were aimed at benefiting local farmers, demonstrating a commitment to improving their livelihoods through innovative marketing strategies [11][12]. Group 2: Personal Dedication and Work Ethic - He Jiaolong was known for her relentless work ethic, often dedicating all her time to her responsibilities, which included long hours of live streaming and preparation for promotional activities [9][10]. - Despite facing physical and mental challenges, including a near-fatal accident while filming, she remained focused on her mission to uplift the agricultural sector in Xinjiang [10][12]. - Her approach to work was characterized by a deep understanding of the agricultural supply chain, as she actively engaged with farmers and producers to ensure quality and marketability [8][11]. Group 3: Legacy and Impact - He Jiaolong's influence extended beyond her immediate work; she inspired a generation of young professionals in the agricultural and media sectors, emphasizing the importance of using new media to tell local stories [11][12]. - The initiatives she established, such as the "Taste of Xinjiang" brand and e-commerce live streaming bases, continue to benefit local farmers and promote regional products [12]. - Her passion for Xinjiang and its agricultural potential left a lasting impression on her colleagues and the community, ensuring that her vision for the region's development will endure [12].

Core Viewpoint - The Gungshan County Cultural and Tourism Bureau has announced the disqualification of a winning entry in the "Gungshan Cultural and Tourism Image Slogan Collection Activity" due to allegations of plagiarism, ensuring the integrity of the competition and protecting participants' rights [1][2]. Group 1 - The slogan "Walking in Western Yunnan, Staying for Gungshan" was found to be highly similar to another entry from Aba Prefecture's tourism slogan competition, violating originality and intellectual property protection clauses [1]. - The decision to disqualify the entry was made following a thorough investigation prompted by a formal complaint during the public announcement period [1]. - The disqualification aligns with the competition's declaration that all submissions must be original, with strict penalties for any detected plagiarism [1].

Group 1 - The tourism and cultural bureau of Gongshan County, Nujiang Prefecture, announced the cancellation of an award for a slogan that was found to be plagiarized from a similar contest held in Aba Prefecture ten years ago [1] - The slogan "In the West of Yunnan, Stay in Gongshan" was reported for its similarity to the award-winning slogan "In the World, Stay in Aba," which violated the originality and intellectual property protection clauses of the contest [1] - The decision to revoke the award was made to maintain fairness and protect the rights of all participants, as stated in the contest's declaration regarding originality [1] Group 2 - The slogan contest in Aba Prefecture took place from November 1 to November 30, 2015, and the winning slogan was announced in 2016, with the entry "In the World, Stay in Aba" receiving an award [2] - Gongshan County's slogan contest attracted over 900 submissions from across the country, and five additional awards were created to acknowledge the participation [2] - The best work award was left vacant, with plans to reward a prize worth 3,000 yuan for the best entry [2]

Group 1 - The core idea of the article revolves around the unexpected viral success of Hebei's tourism marketing campaign, which began with a text message and evolved into a global phenomenon among young people [1][9][30] - Hebei's tourism department has struggled for visibility compared to neighboring regions like Beijing and Tianjin, despite having notable attractions [4][5] - The campaign's absurdity, highlighted by the juxtaposition of physical distance and promotional messages, resonated with young audiences, leading to a creative backlash against traditional marketing [10][24] Group 2 - The grassroots movement transformed the official slogan "Weekend to Hebei" into a cultural meme, with participants creatively incorporating it into various global landmarks [28][31] - Young people have taken on the role of "cyber guerrillas," using low-cost promotional materials to assert their identity and pride in their hometown [15][20] - The campaign has evolved into a social currency, with the blue flags symbolizing a collective identity and a playful rebellion against conventional tourism marketing [29][32] Group 3 - The movement has expanded beyond mere digital engagement, infiltrating various social settings and events, thus creating a closed-loop of promotion and community [25][26] - The absurdity and low barriers to entry have made participation appealing, leading to a surge in demand for promotional materials [27][30] - Ultimately, the campaign has allowed young people to reclaim the narrative around travel and local pride, challenging the notion that distant places are inherently more desirable than their hometown [24][31]

Core Viewpoint - The article discusses the unique and aggressive marketing strategy of Hebei's tourism, encapsulated in the catchy slogan "So close, so beautiful, come to Hebei on weekends," which has gained significant traction both online and offline, leading to increased tourism interest in the region [10][138]. Group 1: Marketing Strategy - Hebei's tourism marketing relies heavily on a simple yet effective slogan that resonates with people, making them feel that Hebei is always within reach [10][22]. - The slogan has been widely disseminated by Hebei locals, creating a sense of community and pride that fuels further promotion [19][20]. - The strategy includes a "carpet bombing" approach, where the slogan is displayed in various locations, including high-speed train stations, to ensure maximum visibility [22][24]. Group 2: Tourism Growth - Recent data indicates a significant increase in tourism to Hebei, with flight bookings to Shijiazhuang rising by 14% year-on-year and ticket orders increasing by 193% during the Dragon Boat Festival [138]. - The article highlights that Hebei has 12 national 5A-level tourist attractions, showcasing its potential as a travel destination [123][136]. - The unique cultural and historical aspects of Hebei contribute to its appeal, with references to its rich heritage and modern attractions [121][134]. Group 3: Cultural Impact - The article emphasizes that the popularity of the slogan reflects not only a marketing success but also the deep cultural and historical roots of Hebei [136]. - Hebei's diverse offerings, from natural landscapes to cultural landmarks, are presented as reasons for tourists to visit [124][132]. - The article notes that Hebei's identity is being reshaped through this marketing campaign, positioning it as a vibrant and attractive destination [141][143].

Core Viewpoint - The article discusses the unique and aggressive marketing strategy employed by Hebei's tourism sector, which has gained significant attention through the catchy slogan "So close, so beautiful, come to Hebei on weekends" and its widespread promotion by locals both online and offline [1][93]. Group 1: Marketing Strategy - Hebei's tourism marketing has become a phenomenon, with locals promoting the slogan globally, creating a sense of urgency and curiosity about the province [6][10]. - The slogan has been adopted in various locations, including high-speed train stations and international settings, showcasing the reach of Hebei's promotional efforts [12][21]. - The campaign has led to a notable increase in tourism metrics, with a 14% rise in flight bookings and a 193% increase in ticket orders compared to the previous year during the Dragon Boat Festival [93]. Group 2: Cultural Impact - The article highlights the cultural pride of Hebei residents, who actively promote their home province, even in foreign countries, creating a sense of community and identity [22][36]. - Hebei's tourism campaign has sparked a broader conversation about regional identity and competition, with other provinces attempting to capitalize on the trend by launching their own slogans [94][96]. - The campaign reflects Hebei's rich historical and cultural background, emphasizing its significance beyond just tourism [92][78]. Group 3: Tourism Attractions - Hebei boasts numerous attractions, including 12 national 5A-level scenic spots, which are often overshadowed by more famous tourist destinations [80][87]. - The province is home to unique cultural landmarks and experiences, such as the "Hogwarts of Hebei" and various replicas of international landmarks, which contribute to its appeal [50][61]. - The article suggests that Hebei's diverse offerings make it a compelling destination for both domestic and international tourists, challenging preconceived notions about the province [92][78].

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]

Core Viewpoint - The video released by the Meizhou Cultural Tourism Bureau has been accused of closely resembling a promotional video from the Fujian Provincial Cultural Tourism Department, raising concerns about originality and copyright issues [1][2]. Group 1 - The controversial segment of the two videos lasts approximately 40 seconds, with significant similarities in scenes, dialogue, and narration [2]. - Both videos highlight local cuisine, with the Fujian video ending with the phrase "Come to Fujian, enjoy the flavor," while the Meizhou video states, "Come to Meizhou, enjoy the delicacies" [2]. - The Meizhou Cultural Tourism Bureau acknowledged in the comments that their video material was sourced from the Fujian Provincial Cultural Tourism Department [3]. Group 2 - Following the controversy, the Meizhou Cultural Tourism Bureau has taken down the video and plans to issue a formal response during business hours [3].