Group 1 - The core viewpoint of the article emphasizes the challenges faced by the tourism industry in enhancing service experiences, extending visitor stay durations, and ensuring that spending and employment benefits remain local as tourism heats up [1] - In Xinjiang, the combination of ice and snow activities, unique experiences, and local accommodations is creating compelling reasons for tourists to stay longer [1] - Data from the Ctrip platform indicates that the order volume for Xinjiang's ice and snow season is projected to increase by 7% year-on-year by 2025, highlighting the growth potential in this sector [1] Group 2 - The article points out that the excitement in tourism brings forth the necessity for service upgrades and job creation, which are critical issues that many regions are currently addressing [1]