Core Insights - The article highlights the successful transformation of the Qiaoshan Ecological Cultural Zone in Jinan into a vibrant destination during the National Day holiday, focusing on attracting and retaining young visitors through various engaging activities [1][13]. Group 1: Event Highlights - The Qiaoshan Ecological Cultural Zone hosted 23 exciting events during the National Day holiday, showcasing the area's urban charm and development vitality [1]. - A street dance competition attracted over 300 participants, with a significant portion of the audience being young people aged 18-30, indicating a strong interest in youth culture [5][13]. - The event was noted for its high prize money and professional organization, aligning with the values of creativity and perseverance that resonate with the youth [5]. Group 2: Visitor Engagement Strategies - The cultural zone implemented a strategy to convert "flow" into "stay" by creating immersive and diverse consumption scenarios, such as beer and barbecue areas, live DJ performances, and coffee camping experiences [7][9]. - The integration of various activities, including a pet-themed park and anime events, contributed to a rich social environment, enhancing visitor engagement and prolonging their stay [11][9]. - The approach of combining different cultural and entertainment elements mirrors successful models seen in other cities, emphasizing the importance of creating a multi-faceted experience for visitors [11][13]. Group 3: Economic Impact - Despite adverse weather conditions, the cultural zone maintained a high visitor count of over 50,000 on October 7, with an increase in spending and dwell time among young visitors [13][15]. - The focus on youth as a primary consumer group is seen as a strategic move to drive future economic growth and enhance the area's commercial vitality [16]. - The successful engagement of young people is viewed as a critical factor in the innovation of cultural tourism consumption, providing a model for attracting and retaining visitors in the future [16].

Core Insights - JD Travel has launched the "Treasure Cities" initiative to collaborate with local cultural and tourism bureaus across China, aiming to enhance travel experiences for users and stimulate local economic development [1] Group 1: Initiative Overview - The "Treasure Cities" plan's first location is Lishui, Zhejiang, known as "China's Ecological Capital" [1] - JD Travel has partnered with Lishui's tourism bureau to offer 100,000 free tickets to 5A scenic spots during the National Day holiday [1] Group 2: Promotional Offers - JD Travel is leveraging its supply chain advantages to provide exclusive discounts on flights and accommodations, including a 50% discount on five-star hotels in Lishui and a price guarantee for direct flights [1] - Additional promotions include limited-time offers such as a "100 yuan large coupon," Hainan Airlines' "Flexible Flight" options, and exclusive tickets for Universal Studios [1] Group 3: Future Plans - The "Treasure Cities" initiative is set to expand nationwide, indicating a long-term strategy for JD Travel to enhance its presence in the tourism sector [1]