Core Viewpoint - JD Travel has launched the "Treasure City" initiative to collaborate with local cultural and tourism bureaus, aiming to enhance travel experiences and stimulate local economies through innovative tourism consumption scenarios [1][3]. Group 1: Initiative Details - The first city selected for the "Treasure City" plan is Lishui, Zhejiang, known for its ecological and cultural richness, with a forest coverage rate of 80.3% and an air quality good day ratio of 97.3% [3]. - JD Travel will distribute 100,000 free tickets to 5A scenic spots during the National Day holiday and offer exclusive discounts on flights and accommodations, including 50% off on five-star hotels in Lishui [3]. - Additional promotions include limited-time purchase of 100 yuan vouchers, Hainan Airlines' "Flexible Fly" product, and exclusive tickets for Universal Studios, catering to diverse travel needs [3]. Group 2: Future Plans and Collaborations - The "Treasure City" initiative will expand nationwide, creating unique travel memories and exploring new cost-effective models in the hotel and travel market [4]. - JD aims to leverage its supply chain infrastructure and AI technology to enhance partnerships with hotels, as seen in the launch of the "JD Hotel PLUS Membership Plan" with zero commission for up to three years [4]. - Recent collaborations include a strategic partnership with Jinjiang Hotels and the introduction of the "JD Wine Tasting Event" in Beijing, focusing on integrating hotel and dining experiences [4].

Core Insights - JD Travel has launched the "Treasure Cities" initiative to collaborate with local cultural and tourism bureaus across China, aiming to enhance travel experiences for users and stimulate local economic development [1] Group 1: Initiative Overview - The "Treasure Cities" plan's first location is Lishui, Zhejiang, known as "China's Ecological Capital" [1] - JD Travel has partnered with Lishui's tourism bureau to offer 100,000 free tickets to 5A scenic spots during the National Day holiday [1] Group 2: Promotional Offers - JD Travel is leveraging its supply chain advantages to provide exclusive discounts on flights and accommodations, including a 50% discount on five-star hotels in Lishui and a price guarantee for direct flights [1] - Additional promotions include limited-time offers such as a "100 yuan large coupon," Hainan Airlines' "Flexible Flight" options, and exclusive tickets for Universal Studios [1] Group 3: Future Plans - The "Treasure Cities" initiative is set to expand nationwide, indicating a long-term strategy for JD Travel to enhance its presence in the tourism sector [1]