文旅消费联动
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收钱吧9月实体商业活力指数|一场“苏超”球赛,让夜间消费激增45%?
Sou Hu Cai Jing· 2025-10-17 00:01
Core Insights - The "Su Super" league has transcended the sports arena, evolving into a city-wide consumption phenomenon, with ticket signing rates averaging below 7% and as low as 3.3% for some matches, indicating a significant impact on local consumer behavior [2] City Performance - Wuxi has emerged as a standout performer in the "Su Super" league, achieving an entity commercial vitality index of 87.4, the highest since 2025, and ranking 9th nationally, showcasing its transformation into a commercial powerhouse [3][5] Consumption Growth Drivers - The core driver of consumption growth in cities participating in the "Su Super" league is robust consumer demand, with Wuxi's offline consumer vitality index at 85.1, ranking 3rd among all cities, indicating strong holiday spending and diverse regional appeal [7][9] Economic Activation - The "Su Super" league has significantly activated the night economy, with cities like Yancheng and Nanjing experiencing notable increases in consumption, particularly around event venues, highlighting the economic benefits of sporting events [11][14] Consumption Patterns - The increase in consumption is characterized by a higher average spending per transaction, particularly in food and beverage categories associated with the events, such as beer and barbecue, indicating a shift in consumer behavior towards higher-value purchases [11][12] Tourism and Hospitality Impact - The league has also positively influenced tourism, with hotels and popular attractions in Wuxi seeing a slight uptick in consumption on event days, suggesting that sporting events are becoming key drivers for local tourism and short-term getaways [12][13] Overall Economic Impact - Overall consumption has increased by 40%, with night-time spending rising by over 45%, demonstrating the league's role in enhancing the vibrancy of urban life and commercial activity [14][17] Future Outlook - The "Su Super" league's success lies in its ability to connect with local communities, transforming into a public event that fosters economic growth and cultural engagement, with ongoing monitoring of consumption trends expected to continue [17]