Core Insights - The transition from "sightseeing economy" to "experience economy" emphasizes the need for destinations and practitioners to leverage emotional value to stimulate cultural tourism consumption [1] - The forum highlighted how new methods and AI technology can unlock the consumption potential of cultural tourism in the Beijing-Tianjin-Hebei region [1] Group 1: Evolution of Tourism Consumption - Cultural tourism consumption has evolved from "basic needs" to "functional needs" and now to "emotional needs," marking the entry into the "3.0 era" [3] - The search volume for "play-type keywords" surpassed "destination" in 2024, indicating a shift in user focus towards new experiences [3] - Interest-driven activities such as skiing, hiking, and cycling have seen significant increases in search volume, with skiing searches up 214% and customized travel searches up 245% [3] Group 2: New Experiences and Offerings - New experiences are derived from in-depth exploration and presentation of local culture, exemplified by immersive activities like the printing experience at the Beijing Printing Factory [4] - The demand for diverse travel experiences in the Beijing-Tianjin-Hebei region has led to higher expectations for itinerary planning [4] - The AI travel assistant developed by the company helps tourists navigate their preferences and provides personalized travel plans, enhancing the overall travel experience [4][6] Group 3: Integration of AI and Cultural Tourism - The combination of AI technology and new experiences allows tourists to quickly find personalized experiences that match their interests, reducing the time spent sifting through fragmented information [6] - This integration also aids in showcasing the unique cultural and natural resources of the Beijing-Tianjin-Hebei region, enhancing its attractiveness and competitiveness in the tourism market [6]