Core Insights - The article discusses the challenges faced by the cultural tourism industry in Henan, particularly the need to transition from short-lived popularity to sustainable growth, emphasizing the importance of innovative and differentiated offerings in the market [1][3][4]. Group 1: Project Overview - The newly launched cultural tourism project, "Luoyang Shendu Shisan Fang," covers an area of approximately 185,000 square meters and integrates immersive performances, XR technology, and a themed commercial area [1]. - The project aims to break away from traditional performance dependencies and reflects a shift in Henan's cultural tourism strategy towards long-term sustainability [1][5]. Group 2: Market Trends and Challenges - The article highlights a trend of rapid emergence and subsequent decline of popular cultural tourism projects across China, with many facing challenges of content homogenization and lack of sustained innovation [3][4]. - The number of immersive experience projects in China reached 32,024 by 2023, with a total output value of 1,933.4 billion yuan, but the number of projects achieving sustained profitability remains low [3]. Group 3: Strategic Recommendations - Experts suggest that Henan's cultural tourism should focus on creating a differentiated market position by leveraging its historical and cultural advantages, avoiding competition based on sameness [9]. - The integration of cultural tourism with other sectors such as agriculture, health, and education is seen as essential for building a more diverse product ecosystem [8]. Group 4: Future Directions - The project "Luoyang Shendu Shisan Fang" is expected to serve as a model for future cultural tourism developments, emphasizing the need for continuous innovation and interaction with visitors [6][7]. - The Henan provincial tourism department is actively promoting a collaborative approach among its cities to enhance the overall cultural tourism experience, aiming for a cohesive strategy that connects various historical sites and attractions [8].