Core Viewpoint - The article discusses the challenges faced by the cultural tourism industry in Henan, particularly the need to transition from short-lived popularity to sustainable growth, emphasizing the importance of innovative and differentiated offerings in the market [1][4][11]. Group 1: Current Trends in Cultural Tourism - Recent years have seen a surge of popular cultural tourism projects in China, but many face the risk of becoming fleeting trends [4][5]. - The rapid growth of Chinese tourists and their evolving aesthetic preferences necessitate a shift towards high-quality, boutique experiences in cultural tourism [1][4]. Group 2: The Launch of New Projects - The newly unveiled "Luoyang Shendu Shisan Fang" project aims to integrate performance, technology, and commerce, representing a shift in Henan's cultural tourism strategy [1][8]. - This project, covering approximately 185,000 square meters, features immersive performances and advanced XR technology, aiming to create a unique cultural experience [1][8]. Group 3: Industry Challenges and Expert Insights - Experts highlight the issue of homogenization in cultural tourism projects, with many lacking innovation and differentiation, leading to potential price wars [5][12]. - The article notes that while some projects have generated significant visitor numbers and revenue, such as the 5.2 million participants in Hanfu experiences in Luoyang, sustaining interest over time remains a challenge [5][11]. Group 4: Future Directions for Henan's Cultural Tourism - The article emphasizes the need for Henan to build a comprehensive industrial ecosystem rather than relying on individual projects for long-term success [11]. - Experts advocate for a focus on unique cultural advantages and market-driven operations to avoid competition with other regions [12].

Core Insights - The article discusses the transformation of China's cultural tourism industry, particularly focusing on the new project "Shendu Shisan Fang" in Luoyang, which aims to redefine the tourism experience through a blend of performance, technology, and commerce [3][8]. Group 1: Industry Trends - The cultural tourism sector in China is experiencing rapid growth, with a significant increase in the number of immersive experience projects, reaching 32,024 by 2023, generating a total output value of 1,933.4 billion [5]. - There is a growing concern about the sustainability of popular tourism projects, as many face the risk of becoming short-lived trends due to content homogenization and lack of innovation [5][6]. - Experts emphasize the need for the industry to shift from merely attracting visitors to creating lasting experiences that engage consumers over time [7][11]. Group 2: Project Highlights - "Shendu Shisan Fang" is designed as a comprehensive cultural and commercial complex, inspired by the historical "Li Fang" system of the Sui and Tang dynasties, integrating performance, intangible cultural heritage, and night economy [8][9]. - The project aims to avoid competition through differentiation by offering unique experiences, such as a themed restaurant and an interactive amusement park, which are the first of their kind in Luoyang [9][10]. - The operational model of the project includes innovative concepts like "merchants as actors," enhancing visitor interaction and engagement [9]. Group 3: Strategic Recommendations - Experts recommend that the cultural tourism sector in Henan focus on high-quality offerings and avoid homogenization by leveraging its historical and cultural advantages [10][11]. - There is a call for a more market-driven approach to tourism development, encouraging creativity and reducing government intervention that may stifle individual business interests [11][12]. - The article suggests that building a complete industrial ecosystem is crucial for sustainable development, moving beyond individual projects to a cohesive strategy that integrates various sectors [10][12].

Core Insights - The article discusses the rapid emergence of popular cultural tourism projects in Henan, such as Luoyang's Shendu Shisan Fang, and the challenge of sustaining interest beyond initial popularity [1][4] - Experts emphasize the need for cultural tourism to evolve from mere popularity to long-term engagement and quality experiences, highlighting the importance of innovation and differentiation in offerings [2][9] Group 1: Project Overview - Luoyang's Shendu Shisan Fang, a new cultural tourism project, covers approximately 185,000 square meters and features immersive performances and XR technology experiences [1] - The project aims to integrate performance, heritage, commerce, and night economy, positioning itself as a new benchmark for cultural tourism in Henan [5][6] Group 2: Market Trends and Challenges - The article notes a trend of many cultural tourism projects facing the "flash in the pan" phenomenon, where initial popularity does not translate into sustained interest [2][3] - Experts point out that many projects suffer from homogenization and lack of continuous innovation, leading to potential price wars and reduced profitability [2][3] Group 3: Strategic Recommendations - Experts suggest that Henan's cultural tourism should focus on creating a differentiated market position by leveraging its historical and cultural advantages [9] - There is a call for a shift from "cultural output" to "experience upgrade," emphasizing the need for a comprehensive ecosystem that supports sustainable development [4][8] Group 4: Future Directions - The article highlights the importance of integrating cultural tourism with other industries such as agriculture, health, and education to create a richer product system [8] - Experts advocate for a market-driven approach, encouraging government support to foster a conducive environment for tourism enterprises [9]

21世纪经济报道记者 高江虹 实习生 彭思雨 北京报道 近几年河南文旅涌现出无数"出圈"项目：洛邑古城、万岁山武侠城、只有河南·戏剧幻城...但爆火之后， 如何避免"昙花一现"？如何实现从"流量"到"留量"的转变？ 长红机制的探索，不仅是河南面临的课题，也是全国文旅行业的共同挑战。 中国旅游协会秘书长葛磊向21世纪经济报道指出，"中国游客成长的速度非常快，审美能力也在飞速提 升。文化旅游下一步的表达、审美和内容，一定要往精品化路线去走。" 9月20日，河南最新文旅大项目——洛阳神都十三坊在国庆节前夕正式向公众揭幕。其总建筑面积约 18.5万平方米，游客在此既能观看沉浸式演艺《河图洛书》，体验XR技术打造的"龙门大成录"，还能 在主题商业区感受盛唐市井的繁华。 这个投资数亿元的文商旅综合体，试图通过"演艺+科技+商业"的融合模式，打破河南文旅依赖传统演艺 项目的路径依赖，也在很多方面体现了河南文旅长红思维的转变。 "我们不是传统的商业体，也不是纯粹的旅游项目，而是一个主客共享的新空间。"洛阳文旅神都十三坊 项目负责人陈奇业说道。文旅战略营销专家、时代文旅战略营销机构董事长熊晓杰认为，该项目补齐了 当下河南文旅欠 ...

Core Insights - The article discusses the transformation of the cultural tourism industry in Henan, focusing on the need for projects to evolve from short-lived popularity to sustained success, emphasizing the importance of quality and innovation in offerings [1][3][11] Group 1: Project Developments - The newly launched "Luoyang Shendu Shisan Fang" project aims to integrate performance, technology, and commerce, representing a shift in Henan's cultural tourism strategy [1][6] - This project features a total construction area of approximately 185,000 square meters and includes immersive performances and XR technology experiences [1] - The project is designed to avoid reliance on traditional performance models and aims to set a new benchmark for future cultural tourism projects in Henan [2][5] Group 2: Industry Challenges - Many cultural tourism projects across China face the challenge of becoming "flash in the pan" attractions, with a significant number lacking sustainable profitability [3][4] - The article highlights the issue of homogenization in cultural tourism offerings, where many projects fail to differentiate themselves, leading to intense price competition [3][4] - Experts suggest that the industry must move from merely creating popular attractions to building a comprehensive ecosystem that supports long-term growth [9][11] Group 3: Strategic Recommendations - Experts recommend that Henan's cultural tourism should focus on quality and unique experiences, leveraging its historical and cultural advantages to avoid competition with other regions [10] - The integration of cultural tourism with other sectors such as agriculture, health, and education is seen as a way to enrich the product offerings and enhance sustainability [9] - There is a consensus among industry experts that market-driven approaches should be prioritized, with less government intervention to foster a more vibrant entrepreneurial environment [10]