文旅项目穿越周期
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文旅项目如何穿越周期,操盘手们带来一手经验
Di Yi Cai Jing· 2025-11-26 09:44
Core Insights - The article emphasizes that successful projects in the cultural tourism industry are those that resonate emotionally with people and grow organically from the land, rather than being artificially created by capital [1] Group 1: Industry Trends - The cultural tourism industry in China is facing increasing homogenization, with a pressing need for transformation as visitor demands become more diverse and demographic changes occur [12] - Operators are recognizing the importance of emotional resonance in attracting visitors, as younger generations are willing to spend on experiences that connect with their feelings rather than just sightseeing [13][15] Group 2: Successful Case Studies - The transformation of Wuzhen, led by Chen Xianghong, showcases the value of cultural events like the Wuzhen Theatre Festival, which achieved over 1 billion online views this year, highlighting the added value of humanistic arts [2] - Huangling's evolution from a dilapidated village to a top tourist destination involved creating a "sun-drying" industry that attracts over 3 million visitors annually, demonstrating the potential of leveraging unique cultural elements [4] - Anaya's development into a community-focused space integrates arts and social interactions, achieving an operational revenue of over 3 billion yuan and attracting 4.8 million visitors annually [8] - The revitalization of Tao Xichuan by Liu Zili emphasizes preserving cultural heritage while fostering a creative community, growing from 55 creators to over 30,000 in ten years [9] - Zhengjia Plaza's shift from traditional retail to a cultural tourism hub has increased visitor engagement, extending average stay times and diversifying revenue streams [10] Group 3: Strategic Insights - Industry leaders stress the need to shift focus from merely creating attractions to building emotional connections and meaningful experiences for visitors [15] - The importance of brand building is highlighted as a key factor for enduring success in the cultural tourism sector, as it fosters trust and recognition among consumers [15]