古镇新生，在地文化的觉醒 在中国文旅版图上，古镇、古城是绕不开的一章。当千镇一面的批评不绝于耳，如何让古老空间焕发新生，成为 操盘手必须面对的课题。 顶度集团董事长陈向宏在乌镇深耕二十余年。1999年起步时，他抱着"用出世的心，做入世的事"的理念，顶着股 东质疑打造木心美术馆、创办乌镇戏剧节。"我当时理直气壮地说，这是为十年后的乌镇做的。"今年乌镇戏剧节 线上点击量突破10亿，几乎提前完成全年营销任务，这是人文艺术带来的附加值。 婺源篁岭用十余年时间，从破败古村蜕变为徽州"顶流"。2009年，婺源篁岭文旅董事长吴向阳初到篁岭时，这里 还是一座挂在半山腰、近乎空心的破败古村。与众不同的是，村庄呈现出独特的视觉冲击："百余栋民居错落分布 于山地，特别是村民在屋顶晾晒农作物的场景，犹如天然调色板。"团队将这一场景命名为"晒秋"。 那些能够穿越周期、抵御内卷的项目，往往不是资本催熟的网红地标，而是从土地深处生长出来，与人的情感产 生共鸣的美好生活样本。 第六届长三角文博会期间，一场名为"文旅操盘手"的论坛格外务实而坦诚。来自乌镇、阿那亚、拈花湾、陶溪川 等标杆项目的实践者们，抛开空泛理论，带来了一线的真实故事。 这些 ...

Core Insights - The Anaya Theatre Festival in Qinhuangdao, Hebei, features performances from artistic teams across 12 countries, including China, France, and the UK, creating a diverse cultural experience for attendees [1][3]. Performance Highlights - The festival opened with the French Northern Theatre's production of "Don Juan," showcasing modern interpretations of classical works through dynamic staging and immersive interactions [3]. - A significant feature of this year's festival is the extension of performances beyond traditional venues to natural settings like beaches and open squares, enhancing the emotional impact of the plays [5]. Event Structure and Variety - The festival includes 94 performances across 15 unique theatre spaces, covering various forms such as absurd theatre and physical theatre. Notable productions include "Classical Love," adapted from Yu Hua's novel, and a sci-fi musical "Romeo and Juliet in the Land of Feathers" [7]. - Additional cross-disciplinary activities like "Migratory Birds 300" and installation art expand the festival's artistic expression [7]. Economic Impact and Visitor Engagement - The 2025 Anaya Theatre Festival has attracted a large number of tourists and art enthusiasts, creating a multifaceted consumption environment that integrates culture, shopping, and leisure [8]. - Visitor engagement is high, with one attendee purchasing 10 tickets for a total of approximately 3,000 yuan, highlighting the willingness to invest in both performances and artistic experiences [8]. - The Anaya community has improved its dining, market, and cultural space offerings, resulting in a 50% increase in overall foot traffic during the festival [9]. - Data indicates a 20% year-on-year increase in bookings for Anaya accommodations during the festival, with a notable demographic of women aged 25 to 35 [9]. Attendance and Spending - The average daily attendance at the Anaya park during the festival exceeds 30,000, with total foot traffic surpassing 200,000 over the 11-day event. The average spending per visitor is reported to be over 800 yuan [10].