文旅IP打造
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北京市人大代表翟艳伟讲述长城景区文旅IP打造
Xin Lang Cai Jing· 2026-01-28 18:54
(来源:千龙网) "我常常能看到很多青年人,不约而同地在长城上朗诵《清平乐·六盘山》,在大雪纷飞的时候朗诵《沁园春 ·雪》,还有齐声歌唱《我和我的祖国》。站在他们的身边,我能感受到他们不是简单地效仿,而是一种真 正的情感表达。"翟艳伟说,这些青年人的故事,带给她很深的触动,这让她深刻感受到了青年人对长城及 长城文化的热爱,激发了她作为文旅从业者服务青年人的责任。 于是,翟艳伟在履职过程中积极发声,她说:"我们积极联系六盘山景区,希望形成友好景区,并且通过联 动长城、长征文化公园、长江文化公园,打造更多文化引领的内容,丰富青年一代对文旅产品的体验,满 足他们对文化的需求。"1月25日,在与北京距离1000多公里的宁夏六盘山,陈欣妍与家人一起,站在六盘 山红军长征纪念碑前再次朗诵《清平乐·六盘山》。 翟艳伟认为,当前文旅产业正迎来从景点观光向全域体验的深度转型,这不仅是空间维度的拓展,更是产 业链、服务链与价值链的全面重构。她建议,要以优质内容供给为核心,依托科技赋能与文化铸魂双轮驱 动,全力推进智慧旅游建设,丰富消费场景与业态。同时,深耕文化内涵,打造兼具独特性与时代感的北 京文旅IP,让游客不仅能看见风景,更 ...
粤上新台阶丨“厂牌”踢出“世界波”
Nan Fang Du Shi Bao· 2025-07-26 16:43
Core Viewpoint - The "Foshan La Liga" has emerged as a grassroots football league in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting significant local participation and interest, comparable to professional leagues like the Chinese Super League [1][7]. Group 1: Event Participation and Popularity - The "Foshan La Liga" attracted over 1.46 million attendees last year, with an average of 20,000 spectators per match, nearing the attendance levels of the Chinese Super League [7]. - The league features 40 teams from various regions, including former national players and professional athletes, highlighting its competitive nature [4]. Group 2: Community and Economic Impact - Local industries and enterprises actively participate in the league, using it as a team-building exercise while enhancing their brand visibility [7]. - The league has transformed local economic activity, with events like "West La Liga Night" evolving into a "Super Weekend" that includes cultural performances, thus revitalizing the local economy [9]. Group 3: Infrastructure and Development - The local government has invested in football infrastructure, converting idle land into football fields, resulting in over 100 football venues in the Sanshui District, significantly above the national average [12]. - The league has initiated a football ecosystem that includes coach training, youth development, and collaboration with professional clubs, attracting professional teams for winter training [12]. Group 4: Future Prospects - The "Foshan La Liga" aims to establish itself as a phenomenon-level IP in the competitive cultural and tourism sector over the next decade, focusing on sustainability and growth [12].