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粤上新台阶丨“厂牌”踢出“世界波”
Nan Fang Du Shi Bao· 2025-07-26 16:43
Core Viewpoint - The "Foshan La Liga" has emerged as a grassroots football league in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting significant local participation and interest, comparable to professional leagues like the Chinese Super League [1][7]. Group 1: Event Participation and Popularity - The "Foshan La Liga" attracted over 1.46 million attendees last year, with an average of 20,000 spectators per match, nearing the attendance levels of the Chinese Super League [7]. - The league features 40 teams from various regions, including former national players and professional athletes, highlighting its competitive nature [4]. Group 2: Community and Economic Impact - Local industries and enterprises actively participate in the league, using it as a team-building exercise while enhancing their brand visibility [7]. - The league has transformed local economic activity, with events like "West La Liga Night" evolving into a "Super Weekend" that includes cultural performances, thus revitalizing the local economy [9]. Group 3: Infrastructure and Development - The local government has invested in football infrastructure, converting idle land into football fields, resulting in over 100 football venues in the Sanshui District, significantly above the national average [12]. - The league has initiated a football ecosystem that includes coach training, youth development, and collaboration with professional clubs, attracting professional teams for winter training [12]. Group 4: Future Prospects - The "Foshan La Liga" aims to establish itself as a phenomenon-level IP in the competitive cultural and tourism sector over the next decade, focusing on sustainability and growth [12].