足球产业链
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中国足球热潮如何扣动万亿产业链的扳机?
Ge Long Hui· 2026-01-23 01:30
"计划有变,准备争冠!" 2026年1月21日凌晨,沙特吉达的阿卜杜拉国王体育城球场人声鼎沸。当中国U23男足以3:0完胜越南 队、历史性杀入亚洲杯决赛的哨声响起时,远在千里之外的中国疯狂的不止是球迷,还有资本市场。 足球"超级周期"来了 过去一年,中国的足球市场被"苏超""赣超"等城市足球联赛点燃,2026年世界杯则会将足球推向一个新 的高潮。 由美国、加拿大和墨西哥联合举办的世界杯将首次扩军至48支球队,总比赛场次达到104场。国际足联 主席詹尼·因凡蒂诺(Gianni Infantino)将其形容为"104场超级碗" 。预计全球将有超过60亿观众通过各种 渠道观看比赛,而现场观众规模将达到700万人次 。 对于中国市场,这种全球性热度正借由这次U23国家队的意外崛起加速升温。过去五年,中国足球处于 低谷,但底层的量变从未停止。根据中国足协2026年1月发布的最新数据,2025年中国业余球员总数已 达到98万,较2024年近乎翻倍,全国业余赛事超过4300项 。这种从底部升腾的参与感,在2026年这个 特殊节点转化为巨大的商业需求。从运动鞋服到场地基建,再到尖端的AI技术赋能,足球产业链正迎 来一场全方位 ...
粤上新台阶丨“厂牌”踢出“世界波”
Nan Fang Du Shi Bao· 2025-07-26 16:43
Core Viewpoint - The "Foshan La Liga" has emerged as a grassroots football league in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting significant local participation and interest, comparable to professional leagues like the Chinese Super League [1][7]. Group 1: Event Participation and Popularity - The "Foshan La Liga" attracted over 1.46 million attendees last year, with an average of 20,000 spectators per match, nearing the attendance levels of the Chinese Super League [7]. - The league features 40 teams from various regions, including former national players and professional athletes, highlighting its competitive nature [4]. Group 2: Community and Economic Impact - Local industries and enterprises actively participate in the league, using it as a team-building exercise while enhancing their brand visibility [7]. - The league has transformed local economic activity, with events like "West La Liga Night" evolving into a "Super Weekend" that includes cultural performances, thus revitalizing the local economy [9]. Group 3: Infrastructure and Development - The local government has invested in football infrastructure, converting idle land into football fields, resulting in over 100 football venues in the Sanshui District, significantly above the national average [12]. - The league has initiated a football ecosystem that includes coach training, youth development, and collaboration with professional clubs, attracting professional teams for winter training [12]. Group 4: Future Prospects - The "Foshan La Liga" aims to establish itself as a phenomenon-level IP in the competitive cultural and tourism sector over the next decade, focusing on sustainability and growth [12].