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“穷人的网球”,被中产捧上神坛?
Hu Xiu· 2025-07-25 06:21
Core Viewpoint - Pickleball has rapidly gained popularity among the middle class as a new social sport that combines elements of tennis, badminton, and table tennis, appealing to a wide range of participants due to its low physical demands and high social engagement [3][12][88]. Group 1: Popularity and Appeal - Pickleball has emerged suddenly in urban areas, with courts becoming crowded and social media showcasing the sport [4][5]. - The sport is perceived as a blend of various racket sports, making it accessible and appealing to a diverse audience [7][9]. - It is characterized by a low physical barrier to entry, making it suitable for individuals with varying fitness levels [21][12]. Group 2: Economic Viability - Pickleball equipment is relatively inexpensive compared to other racket sports, with paddles priced between 100 to 200 yuan, making it economically accessible [32][35]. - The sport's affordability extends to its low-cost coaching options, further enhancing its appeal to the middle class [38][39]. Group 3: Social Dynamics - Pickleball allows for social interaction during play, making it a preferred choice for those looking to maintain relationships while engaging in physical activity [70][74]. - The sport is seen as a way to enjoy leisure time without the pressure of competition, appealing to urban dwellers seeking a balance between activity and relaxation [95][96]. Group 4: Cultural Significance - The rise of pickleball is linked to its association with a lifestyle that emphasizes leisure and social status, making it a trendy choice among influencers and celebrities [51][53]. - The sport's aesthetic appeal, with stylish equipment and attire, contributes to its image as a fashionable activity [62][66]. Group 5: Future Prospects - As pickleball continues to grow in popularity, it is positioned to become a staple in urban recreational culture, reflecting the desires of the middle class for both activity and social engagement [86][99].