李宁(02331)再涨近6%，截至发稿，涨4.37%，报20.56港元，成交额6.47亿港元。 消息面上，李宁公布中期业绩，收入同比上升3.3%至148.17亿元，毛利约74.15亿元，同比增长2.48%； 息税前利润加折旧及摊销(EBITDA)约35.13亿元，同比增长2%；净利约17.37亿元，每股基本收益67.43 分，中期股息每股33.59分。野村指出，李宁上半年主要数据超出市场预期；大和则表示，李宁上半年 净利润率略优于该行预期，且该行对管理层下调指引的忧虑并未出现。 东吴证券发布研报称，展望下半年，李宁将持续深化"单品牌、多品类、多渠道"战略，并借助与中国奥 委会的合作，增加专业运动资源投入，同时公司已将内部组织结构调整为以品类制为核心的业务模型， 提升品类经营效率，拓展多品类如乒乓球、羽毛球、匹克球、网球、高尔夫球等。公司经营基本盘稳 固，渠道库存趋于健康，未来随奥运主题营销催化有望释放业绩弹性，维持"买入"评级。 ...

中新网清远8月23日电 (记者 张璐)2025年粤港澳大湾区(阳山)"香雪制药杯"第二届匹克球公开赛(以下简 称"比赛")8月23日在清远市阳山县体育馆开赛。 比赛现场，运动员们精准的发球、凌厉的扣杀、默契的配合，赢得了现场观众的阵阵喝彩。混合团体赛 中，各参赛队伍配合无间，精彩的对拉、巧妙的网前截击以及势大力沉的扣杀轮番上演。 据悉，本次比赛为期两天，吸引了来自全国各地的32支混合团体赛队伍、16支亲子赛队伍的运动员参 加。比赛设置混合团体赛和亲子赛两个项目。 "我是第一次参加这么大型的匹克球赛，能够在家门口参加高水平、高质量的匹克球比赛，感到很自 豪、非常兴奋。"来自阳山的匹克球运动员温志杰说，现在阳山匹克球运动氛围日趋浓厚，此番能和其 他地方队伍竞技交流，机会难得。"我是抱着学习的心态参加这次比赛的。期望在比赛中，既能锻炼自 己，也能进一步认识到自己的差距和短板，为今后在训练中补短板、提升球技。" 参赛运动员翁伟勋说："我们是一支来自香港的队伍。此次过来参赛，看到阳山的风景特别美。这次赛 事规模也比较大，汇聚了很多来自全国各地的匹克球运动队伍。我会在比赛中全力以赴，希望能打出精 彩的比赛，也祝愿阳山的匹 ...

握拍时，球拍侧沿与虎口对齐。 动作演示：陆 翔 中建八局投资发展公司供图 有效发球示意图。 浙江杭州天幕网球俱乐部供图 近年来，匹克球运动发展迅速。这项融合了网球、羽毛球、乒乓球特点的新兴运动，较为简单易学，且 充满趣味性，吸引了众多爱好者。如何"解锁"匹克球运动？这份指南带你看懂。 发球动作。 （二）发球规则 发球方式：推荐新手采用凌空发球，发球时球拍拍头高度低于手腕，且以向上的轨迹击球，击球点在腰 部以下位置。 发对角线：球要发到对方对角发球区，触网不重发。 单脚触线限制：发球时至少要有一只脚在底线后，在球发出落地前不可踩线。 一、基本规则 （一）球场与站位 匹克球场长13.4米、宽6.1米，场上需要注意以下几处。 底线、中线：发球时，球员必须站在底线后，球需越过中线，发至对方发球有效区内。 厨房区（非截击区）：位于网前2.13米内的区域，球员在这个区域内禁止凌空截击。 厨房区（非截击区）：发球时球不能落在此区域。 （三）得分机制 采用"发球得分制"时，具体规则如下。 发球方位：取得发球权的一方必须从右侧发球。 发球权轮换：双打比赛中，每队的两名球员各有一次发球机会，若两名球员发球皆失误，则换对方发 球。 ...

Group 1 - The core event of the "National Fitness Day" in Henan Province was held on August 11, 2023, at the Ruyi Lake Cultural Square, featuring various fitness performances and activities to promote public engagement in sports [1][3] - The theme for this year's event is "National Fitness, You and I Together," aiming to integrate scientific fitness, enjoyment of events, culinary experiences, and travel into the fitness culture [3][5] - The event coincides with the summer sports consumption season, which is designed to stimulate sports consumption and promote the integration of the sports industry with cultural tourism and service sectors [3][5] Group 2 - A series of pre-event activities, including jump rope, martial arts, and square dancing, took place in Zhengzhou starting from August 3, 2023, to build anticipation for the main event [5] - The first batch of sports consumption vouchers was officially released on the evening of August 8, 2023, coinciding with the launch of the theme activities [5] - The event featured various interactive activities such as pickleball, three-on-three football, and dry-land dragon boat racing, along with a market for sports goods, summer drinks, and cultural products to cater to public interests [5][8] Group 3 - Zhengzhou plans to host several major international and domestic events in the latter half of the year, including the ITF International Tennis Masters and the 2025 F1 MotoGP World Championship [8] - The city is also focusing on developing brand events like the 2025 Shandu Basketball Super League and the Zhengzhou Marathon to enhance its cultural tourism appeal [8] - Collaborative efforts with local scenic spots aim to offer discounts on tickets, accommodation, and dining for participants during the events, promoting tourism alongside sports [8]

Group 1 - The article highlights the growing trend of ecological tourism in China, emphasizing the integration of natural resources with tourism services to enhance consumer experiences [1][2] - In Shanxi Province, the development of a forest wellness base has been designed to minimize environmental impact while promoting local tourism and related industries, resulting in a shift from superficial tourism to deeper wellness experiences [1] - The forest wellness industry in Shangyou County, Jiangxi, has seen a 25% increase in consumer spending in the first half of the year, driven by new recreational activities and services [1] Group 2 - The 2024 China Natural Resources Report projects that the number of ecological tourism visitors will reach 2.761 billion, representing a 9.1% year-on-year growth [3] - The Chinese government has launched 14 distinctive ecological tourism routes to promote regional tourism and enhance the connection between natural resources and cultural experiences [3] - There is a growing demand for nature-based experiences and wellness tourism, leading to the emergence of new products and services in the ecological tourism sector [3]

Group 1 - The national physical fitness pass rate in China reached 84.8% by 2024, an increase of 4.5 percentage points compared to the first national fitness monitoring in 2000 [1] - There is a growing diversity in fitness and leisure activities available to the public, ranging from popular sports to niche activities [1] Group 2 - Local governments are continuously developing tailored sports spaces, such as "pocket courts" in communities and specialized fitness areas in parks, to provide convenient exercise options for citizens and tourists [4] - Facilities in parks are designed to cater to different age groups, with specific equipment for children and elderly individuals to address common health issues [4] Group 3 - The popularity of mass sports events is increasing, with a trend of "exercising along with events" becoming common among the public [7] - Sports parks, like Phoenix Mountain Sports Park, are transforming into educational bases for youth to experience sports culture and event excitement [7] Group 4 - Niche sports, such as pickleball, are gaining popularity among younger generations, becoming new social trends [10] - In Wuhan, over 10 new pickleball venues opened this year, indicating a rising interest in this sport [10]

Core Points - The 17th National Fitness Day was celebrated with nearly a thousand public sports facilities in Shanghai opening for free to citizens [1] - The event included the launch of the "Ice and Snow Carnival" at the Pudong Ice Sports Center, marking the beginning of the 2025 National Fitness Day theme activities [1] - The Shanghai "National Fitness Day" theme activities will take place from August 8 to August 14, featuring scientific fitness guidance and over 500 experiential activities across 150 sports venues [1] Summary by Categories Event Overview - The event was inaugurated by Wu Wei, a member of the Shanghai Municipal Committee and Executive Vice Mayor, highlighting the significance of the 2025 National Fitness Day theme activities [1] Activities and Participation - Over 7,000 free experience slots will be provided for citizens, with activities including indoor skiing, football, basketball, pickleball, table tennis, outdoor sports, and group exercises across more than 30 sports projects [1] - Social sports instructors will offer scientific fitness guidance services throughout 16 districts in Shanghai [1]

Group 1 - The event held by the Chinese Embassy in the U.S. for the youth pickleball cultural exchange delegation from Montgomery County, Maryland, emphasized the importance of cultural exchange and friendship between Chinese and American youth [1] - The theme of the event was "New Bonds, New Messengers, Towards the Future," highlighting the shared experiences and friendships formed through sports [1] - Chinese Ambassador to the U.S. Xie Feng praised the significance of the exchange, comparing it to the historical "Ping Pong Diplomacy" that opened doors for U.S.-China relations over fifty years ago [1] Group 2 - The youth delegation included 44 students and teachers from 13 schools in Montgomery County, Maryland, who participated in the cultural exchange from April 10 to 20, 2025, visiting Shanghai, Shenzhen, and Beijing [2] - Student representatives shared their positive experiences, noting the warmth and friendliness of the Chinese people, which changed their perceptions [2] - The event featured various cultural activities, including a pickleball friendship match and table tennis experiences, fostering deeper connections between the youth of both countries [1][2]

Core Viewpoint - Pickleball has rapidly gained popularity among the middle class as a new social sport that combines elements of tennis, badminton, and table tennis, appealing to a wide range of participants due to its low physical demands and high social engagement [3][12][88]. Group 1: Popularity and Appeal - Pickleball has emerged suddenly in urban areas, with courts becoming crowded and social media showcasing the sport [4][5]. - The sport is perceived as a blend of various racket sports, making it accessible and appealing to a diverse audience [7][9]. - It is characterized by a low physical barrier to entry, making it suitable for individuals with varying fitness levels [21][12]. Group 2: Economic Viability - Pickleball equipment is relatively inexpensive compared to other racket sports, with paddles priced between 100 to 200 yuan, making it economically accessible [32][35]. - The sport's affordability extends to its low-cost coaching options, further enhancing its appeal to the middle class [38][39]. Group 3: Social Dynamics - Pickleball allows for social interaction during play, making it a preferred choice for those looking to maintain relationships while engaging in physical activity [70][74]. - The sport is seen as a way to enjoy leisure time without the pressure of competition, appealing to urban dwellers seeking a balance between activity and relaxation [95][96]. Group 4: Cultural Significance - The rise of pickleball is linked to its association with a lifestyle that emphasizes leisure and social status, making it a trendy choice among influencers and celebrities [51][53]. - The sport's aesthetic appeal, with stylish equipment and attire, contributes to its image as a fashionable activity [62][66]. Group 5: Future Prospects - As pickleball continues to grow in popularity, it is positioned to become a staple in urban recreational culture, reflecting the desires of the middle class for both activity and social engagement [86][99].

Core Insights - The "Vibrant China Research Tour" is focusing on how sports events are driving the transformation and upgrading of traditional cultural tourism in Lushan West Sea [1] Group 1: Ecological Advantages - The Lushan West Sea area is experiencing a surge in water sports activities, attracting both tourists and professional teams due to its unique ecological advantages, including over 8,000 islands and a forest coverage rate exceeding 80% [2] - The region maintains a national first-class water quality standard, providing an excellent stage for various water sports [2] Group 2: Sports and Tourism Integration - The local government is promoting a "sports + tourism" integration strategy, leading to the establishment of modern sports facilities that attract high-end events and sports projects [3] - In the first half of this year, over 20 events were successfully held in the sports complex and surrounding areas, drawing more than 300,000 spectators [3] Group 3: Economic Impact on Local Tourism - The demand for services during sports events has created job opportunities for local residents, significantly boosting the tourism economy [4] - From January to June this year, the Lushan West Sea scenic area received 4.8286 million visitors, marking a year-on-year increase of 42.86% [4]