最近十五运会在粤港澳三地举办，除了关注赛场上的专业运动员，那么在赛场外，记者也看到了"全民 全运"的生动缩影。 [ 责编：杨煜 ] 在深圳的一家匹克球馆，经常有来自香港和澳门的球友前来打球。一颗小小的匹克球，仿佛成为了连接 三地的情感纽带，在这里，体育的魅力不仅仅是竞技本身，也不止是赛事，更是一个契机，它让粤港澳 大湾区从一个地理概念，变成了每个人都可以参与和感受的实实在在的生活。 (记者 李佳悦 董泽宇 广东报道） ...

匹克球教练 李九英：它跟网球和羽毛球是类似的，在空中可以去扣杀的，趣味性比较强。匹克球的球速比网球球速会慢一些，它的场地比网球场地更小， 它对我们的膝盖、脚踝的冲击力也更小，它更适合各个年龄阶段的人，同时它也比较好组织双打。四个人在场地上打比赛，一边聊天一边打球，还是比较欢 快的。 就是这样一个"四不像"的球类运动，融合了羽毛球的灵活、乒乓球的技巧和网球的机动性，在上犹已经吸引了超过5万人前来体验，每到下班后或者周末， 县城里星罗棋布的匹克球场就热闹起来。 江西赣州上犹，这座常住人口不足30万的山水小城，小众运动匹克球火热出圈。什么是匹克球？它和其他的球类运动又有什么区别？ 下班挥拍快乐加倍 小众"匹克球"成顶流 0:00 总台记者 谢元森：匹克球，我们可以把它看作一个镂空的塑料网球。它怎么玩？它就是在一个羽毛球场地上，用大号的乒乓球拍来打网球，它的规则要比 以上的三种运动都要简单，普通人只要学习10多分钟就能轻松上手。 责编：张靖雯、王瑞景 匹克球在上犹为什么这么火？还要从2023年说起。当时，上犹县相关负责人赴粤港澳大湾区调研时发现，匹克球入门门槛低、老少皆宜，场地建设成本相对 可控，非常适合作为全民健身 ...

总台记者 谢元森：匹克球，我们可以把它看作一个镂空的塑料网球。它怎么玩？它就是在一个羽毛球场地上，用大号的乒乓球拍来打网球，它的规则要比 以上的三种运动都要简单，普通人只要学习10多分钟就能轻松上手。 匹克球教练 李九英：它跟网球和羽毛球是类似的，在空中可以去扣杀的，趣味性比较强。匹克球的球速比网球球速会慢一些，它的场地比网球场地更小， 它对我们的膝盖、脚踝的冲击力也更小，它更适合各个年龄阶段的人，同时它也比较好组织双打。四个人在场地上打比赛，一边聊天一边打球，还是比较欢 快的。 就是这样一个"四不像"的球类运动，融合了羽毛球的灵活、乒乓球的技巧和网球的机动性，在上犹已经吸引了超过5万人前来体验，每到下班后或者周末， 县城里星罗棋布的匹克球场就热闹起来。 江西赣州上犹，这座常住人口不足30万的山水小城，小众运动匹克球火热出圈。什么是匹克球？它和其他的球类运动又有什么区别？ 下班挥拍快乐加倍 小众"匹克球"成顶流 匹克球在上犹为什么这么火？还要从2023年说起。当时，上犹县相关负责人赴粤港澳大湾区调研时发现，匹克球入门门槛低、老少皆宜，场地建设成本相对 可控，非常适合作为全民健身项目在县域推广。看准这一潜力，当 ...

央视网消息：在江西赣州的上犹，这座常住人口不足30万的山水小城，小众运动匹克球火热"出圈"。什么是匹克球，它和其他的球类运动又有 什么区别？ 匹克球在上犹为什么这么火？还要从2023年说起。当时，上犹县相关负责人赴粤港澳大湾区调研时发现，匹克球入门门槛低、老少皆宜，场地 建设成本相对可控，非常适合作为全民健身项目在县域推广。看准这一潜力，当地果断将匹克球作为体育产业发展的突破口，开启了"一县一 品、全域布局"的建设计划。 就是这样一个"四不像"的球类运动，融合了羽毛球的灵活，乒乓球的技巧和网球的机动性，在上犹已经吸引了超过5万人的高频次体验。每到 下班后或者周末，县城里星罗棋布的匹克球场就热闹起来。 上犹县教育体育事业发展中心主任余开亮介绍，把场地建在群众"家门口"、景区里、校园旁。比如他们最大的生态匹克球运动中心，原来是闲 置的荒山地，改造后建成13片的标准场地，既节约了成本，又让运动和生态美景完美结合。现在，全县已经建成各类匹克球场地310多片，基 本上实现城区"5分钟运动圈"的覆盖。 从校园到全国赛场 "匹克球"带火山水文旅 我们可以把匹克球看作一个镂空的塑料网球，它到底是怎么玩的？说白了，它就是在一个 ...

Group 1 - The core viewpoint of the news is the implementation of a comprehensive plan to enhance service consumption quality and expand its capacity in Sichuan Province, focusing on various sectors including dining, elderly care, and cultural tourism [2][3][4] - The plan includes nurturing 2,000 distinctive local shops to improve urban liveliness and convenience, alongside initiatives to enhance community elderly care services and develop new home service industries [4][5] - The strategy aims to tap into the growth potential of improved service consumption by promoting sports events and outdoor activities, as well as enhancing non-academic training services [4][6] Group 2 - The plan outlines 19 measures across four main areas: improving basic service consumption, exploring growth potential in improved service consumption, enhancing development momentum for service consumption, and optimizing the consumption environment [3][4] - New service consumption scenarios and business models will be developed, leveraging commercial complexes, pedestrian streets, and cultural sites to create unique and international service experiences [5][6] - Financial support will be strengthened for key service consumption sectors and the elderly care industry through various policy tools, aiming to meet diverse consumer needs and stimulate economic growth [6]

（央视财经《经济信息联播》）第十五届全运会各项赛事正在粤港澳大湾区如火如荼地进行。连日来， 十五运会和残特奥会的特许零售店人气火爆，多款融合赛事精神与岭南文化的特许商品广受欢迎，部分 热门产品甚至出现"一件难求"的现象。 广东广州某体育品牌门店负责人 马淑铃：广州匹克球公开赛，我们这次研发了一款新产品。门店的产 品为了迎接十五运，（供货）比例已经增长了30%左右。 转载请注明央视财经 编辑：令文芳 据了解，本届全运会已开发推出涵盖20大类超2800款特许商品，其中广东省内开设线下特许零售店500 余家，线上店铺70多家，目前总销售额已突破6.8亿元。 一家体育用品门店负责人告诉记者，门店的业绩和同期对比上升了80%左右。在到店咨询和购物的消费 者中，越来越多的人开始关注运动产品的专业性和功能性。 广东台记者 王凯：除了特许文创用品成为消费爆款，大众运动装备销量也随之暴涨，带动跑步鞋、冲 锋衣等日常运动品类热销。今年前三季度到现在，广东省体育娱乐用品类零售额同比增长32.2%，尤其 是新兴运动，比如广东作为国内匹克球消费核心区域，销量同比增幅已经超过三位数。 近日，十五运主题文创进驻了广州动物园文创集市，其中" ...

Group 1 - Classic Braised Beef Noodles remain the top choice for instant noodles among 40% of young people [7] - Young people's dating preferences are shifting from sharing photos on social media to shopping for groceries at local markets [4][12] - Over 30% of young people recognize the emotional value of pet memorial products, which have recently gained popularity [12] Group 2 - More than 60% of young people prefer retro romantic dating styles, indicating a trend towards slower-paced, nostalgic experiences [22] - The rise of pet memorial products includes items like "Wangxing Bank" and "Miaoxing Treasury" coins, with some stores achieving sales exceeding 10,000 orders [12] - Young people's interest in traditional foods, such as baked sweet potatoes, reflects a desire for comfort and familiarity during winter [9][10]

Core Insights - The 2025 "Li Ning Cup" China Pickleball Tour and City Challenge is taking place in Wuhan, featuring participants from across the country [1] - The event includes a mixed team competition with five categories: men's singles, men's doubles, women's singles, women's doubles, and mixed doubles, attracting 22 teams and 212 players aged 18 to 65 [3] - The tournament will officially start on November 8, with a total of 222 participants divided into two groups: Open and Evergreen [3] Industry Development - The event showcases a mix of emerging talents and experienced champions, highlighting the competitive nature of the sport [5] - Pickleball is gaining popularity in China, with the China Tennis Association reporting nearly 900 events held since 2023, engaging around 100,000 participants [7] - The sport's appeal lies in its accessibility, low cost, and fun nature, contributing to the promotion of national fitness and boosting the "sports + tourism" economy [7] Venue and Local Impact - Wuhan is praised for its standard pickleball facilities and convenient amenities, which are relatively rare in the country [9] - The city's unique characteristics and hospitable residents are expected to attract more athletes and promote the local development of pickleball [9]

Group 1 - The 2025 "Li Ning Cup" China Pickleball Tour Finals and the China Pickleball City Challenge Finals will be held from November 27 to November 30 in Guilin, marking the conclusion of this year's pickleball series events [2] - The event is co-hosted by multiple organizations, indicating its high status and broad participation within the national pickleball scene [2] - The event is expected to attract over 1,000 participants from both domestic and international backgrounds, highlighting its significance in promoting competitive exchange and sustainable development of the sport [3] Group 2 - The event's location in Guilin is seen as a recognition and promotion of the rapid development of pickleball in Guangxi, aligning with the region's goals of integrating sports and tourism [3] - The design of the medals incorporates local cultural elements, showcasing Guilin's heritage and uniqueness, including the first-ever桂花香味龙符奖牌 [3] - The partnership with the Bank of Communications Guangxi Branch aims to explore a "finance + events + tourism" integration model, supporting the broader goals of national sports development and public health initiatives [3]

Core Viewpoint - Pickleball is gaining popularity but faces challenges in becoming a mainstream sport, particularly in China, where it is still considered a niche activity [6][30]. Group 1: Popularity and Perception - Pickleball was designed to lower the intensity of play, making it more accessible, but this has led to a perception of it being less prestigious compared to tennis and badminton [9][10]. - Despite its growing presence on social media, pickleball lacks the viral potential seen in other sports, with limited engagement from celebrities and influencers [11][13]. - In the U.S., pickleball has seen a dramatic increase in players, growing from under 5 million in 2021 to over 50 million in just two years, indicating a significant trend [14][19]. Group 2: Market Dynamics - The global pickleball equipment market is projected to grow from $1.61 billion in 2024 to $3.1 billion by 2032, with a compound annual growth rate (CAGR) of 10.3% [19]. - The establishment of professional leagues like the UPA in the U.S. has contributed to the sport's commercialization and increased visibility [21][22]. - In China, the first pickleball court was built in 2010, but the sport is still in its early stages of development, primarily driven by returning expatriates [15][20]. Group 3: Challenges in China - The current infrastructure for pickleball in China is limited, with fewer than 100 dedicated courts in Beijing, many of which are repurposed from other sports [27]. - The perception of pickleball as a "low-end" sport may hinder its growth among younger demographics, who may prefer more intense or competitive sports [30][36]. - While there is potential for growth, the transition from casual play to regular participation remains a challenge, with many players uncertain about committing long-term [37].