以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 社交货币。 作者 | 文 | 王潇 编辑 | 张轻松 运营 | 泡芙 来源 | 每日人物 （ID：meirirenwu） 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动 三件套。它们曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走进室内，无需绿茵 场、专业运动场，一个小空间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍， 就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都 找上了"；有人迷上打室内网球，无需对手，挥拍，击中甜区，清脆的响声让人自动产生 多巴胺，并进入一种心流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办 卡，迷上打球后破天荒又办了张3000块的消费卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅 解压，容易上瘾，还是天然的社交货币。 打球上瘾 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着 起身，前一晚脑子又不受控制地回想起刚离职时的情景，焦虑得几乎整晚没睡，她意识 到，生 ...

文章链接：https://www.huxiu.com/article/4787574.html 阅读原文：比网球还火，匹克球凭什么？_虎嗅网 一个看上去像缝合了羽毛球+乒乓球+网球的小众运动，被捧成了新的"运动顶流"。 文章标题：比网球还火，匹克球凭什么？ ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 解压、不贵、易上瘾。 文 ｜ 王潇 编辑 ｜ 张轻松 来源｜ 每日人物（ID： meirirenwu ） 封面来源 ｜ unsplash 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动三件套。它们曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走 进室内，无需绿茵场、专业运动场，一个小空间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍，就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都找上了"；有人迷上打室内网球，无需对手，挥拍，击中甜区，清脆 的响声让人自动产生多巴胺，并进入一种心流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办卡，迷上打球后破天荒又办了张3000块的消费 卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅解压，容易上瘾，还是天然的社交货币。 打球上瘾 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着起身，前一晚脑子又不受控制地回想起刚离职时的情景，焦虑得几乎 整晚没睡，她意识 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动三件套。它们曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走进 室内，无需绿茵场、专业运动场，一个小空间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍，就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都找上了"；有人迷上打室内网球，无需对手，挥拍，击中甜区，清脆的 响声让人自动产生多巴胺，并进入一种心流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办卡，迷上打球后破天荒又办了张3000块的消费卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅解压，容易上瘾，还是天然的社交货币。 打球上瘾 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着起身，前一晚脑子又不受控制地回想起刚离职时的情景，焦虑得几乎整晚 没睡，她意识到，生活节奏必须要改变了，"先从强制运动开始"——掏出手机，查询平价的单人网球馆团购票。 轻商业，懂生活。 单人网球是室内练习的一种方式，可以对着自动发球机单 ...

中国网球协会副秘书长孙文兵说，匹克球运动门槛低、简单易学，是一个非常好的全民健身运动项 目，从2023年起，匹克球运动得到了大力推广，今年就有近300站的比赛。 本次赛事由国家体育总局网球运动管理中心、中国网球协会、河南省体育局、鹤壁市人民政府联合 主办。 北京代表队混双选手刘淼是一名体育老师，他2023年才开始接触匹克球，很快便爱上了这项运 动。"匹克球门槛低，羽毛球场地就可以，很容易学会，对体力要求也没那么高，所以老少皆宜。"刘淼 说，北京队的队员里最小的22岁，最大的50岁。 匹克球是一项融合了网球、羽毛球和乒乓球特点的新兴运动，场地约为标准网球场的一半。凭 借"小场地、轻器材、低门槛、高趣味"等特点，近年来在北美地区迅速流行，并逐渐在中国推广普及， 受到各年龄层群体的欢迎。 "现在，匹克球赛事非常多，我几乎每周都有比赛要打。"刘淼说。 新华社郑州9月25日电（记者刘金辉）2025全国匹克球锦标赛25日在河南省鹤壁市开赛，来自全国 25支代表队的311名选手在淇河之滨一决高下。 据介绍，本届锦标赛是国内最高规格的匹克球赛事，采用"各省选拔+省队参赛"机制。赛前各地区 或在省内开展选拔，或按照积分排名遴选 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都找上了"；有 人迷上打室内网球，无需对手，挥拍，击中甜区，清脆的响声让人自动产生多巴胺，并进入一种心 流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办卡，迷上打球后破天荒又办了张 3000块的消费卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅解压，容易上 瘾，还是天然的社交货币。 打球上瘾 轻商业，懂生活。 来源丨每日人物（ID：meirirenwu） 作者丨王潇 编辑丨张轻松 图源丨Midjourney 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动三件套。它们 曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走进室内，无需绿茵场、专业运动场，一个小空 间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍，就可以开打。 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着起身，前一晚 脑子又不受控制地回想起刚离职时的情景，焦虑得几乎 整晚 没睡，她意识到，生活节奏必须要改变 了， ...

Core Viewpoint - The recent salary cuts at Peak, a former leading Chinese sports brand, have drawn significant media attention, highlighting the company's struggles in a competitive market and the challenges it faces in the basketball category [1][2]. Company Performance - Peak's chairman acknowledged salary reductions of up to 50% for high-salary positions and loss-making departments, indicating financial pressure [1]. - The company has not publicly disclosed its operational status since going private in 2016, making it difficult to assess its current performance accurately [1]. - In 2015, Peak's revenue was 3.11 billion yuan, significantly lower than competitors like Anta, Li Ning, and Xtep, which reported revenues exceeding 5 billion yuan [2]. Market Challenges - The disappearance of channel profits has led to intense competition across both online and offline sales channels, with no clear advantages remaining [1][3]. - Peak's CEO admitted that the company is facing substantial pressure due to a downturn in the basketball segment and the overall competitive landscape [1][3]. Strategic Initiatives - Since 2018, Peak has attempted to embrace e-commerce, including live streaming on platforms like Douyin and Tmall [3]. - The company is focusing on enhancing its direct retail management and distribution systems to tap into the potential of first- and second-tier markets [3]. Product Development - Peak has introduced innovative technologies, such as the "Taiji" midsole, which has received positive market feedback and has become a significant product line, surpassing basketball shoes in sales [4][5]. - The company is expanding into various product categories, including outdoor gear, badminton rackets, and sports watches, with the latter achieving significant sales [6]. Long-term Vision - Peak aims to establish a strong foothold through competitive pricing while investing time in technological advancements [8]. - The company is exploring opportunities for international expansion, with overseas revenue consistently accounting for about 20% of total income [6]. Industry Context - The domestic sports brand market has seen substantial growth, with competitors like Anta and Xtep achieving significant revenue milestones [9]. - Despite setting a target of over 10 billion yuan in revenue, Peak has yet to publicly report progress towards this goal, indicating a lack of a clear growth strategy [9]. Philosophical Approach - The CEO emphasizes a "long-termism" and "deep cultivation" strategy, advocating for sustained investment in specific areas to build brand recognition over time [10].

新华社北京9月15日电 国家体育总局近期发布了举办第二届全国全民健身大赛的通知，其中匹克球 这一新兴项目成为五个总决赛规定项目之一。 本届赛事的开、闭幕式和总决赛将在山东举办，还将开展全民健身主题文化交流、作品征集、科普 等相关活动；同时要求严格控制规模和经费支出，不邀请文艺团队，不搞灯光舞美、声光电，办成群众 体育交流展示的舞台。 匹克球是一项融合网球、乒乓球和羽毛球特点的新兴运动，近年来在全球呈现爆发式增长。尽管进 入中国大众视野仅数年时间，但因其门槛低、易上手、适合各年龄段参与，受到越来越多体育爱好者的 欢迎。 本届赛事将于2026年4月启动、11月结束。项目设置与第一届一样，分为规定项目和自选项目，采 用"5+N+X"的设项方式。"5"为总决赛规定项目，包括乒乓球、游泳、柔力球、桨板和匹克球；"N"为各 赛区自选项目，"X"为各省份自选项目，分别由各赛区和各省份根据实际情况自行确定，以在各赛区、 省份内具有较大影响力、较强地域或民族特色的项目为主。 ...

Core Insights - Pickleball is rapidly gaining popularity globally, characterized as the "fastest-growing emerging racquet sport" due to its low entry barriers and strong social aspects [1][4] - The city of Hebi, Henan, has been designated as "China's Pickleball City," marking a strategic initiative to develop the sport and transform the local economy [2][4] Event and Market Growth - The China Tennis Association announced the 2025 National Pickleball Championship, set to take place in Hebi, with nearly 400 athletes from 25 provinces and regions participating [1][2] - Hebi has constructed over 800 pickleball courts and trained over 260 professional coaches and referees within two years, significantly increasing local participation [2][4] - The number of pickleball events in China is projected to exceed 300 by the end of the year, showcasing exponential growth in market activity and community engagement [6][10] Brand and Sponsorship Involvement - Major brands like Li Ning and Red Double Happiness are actively sponsoring pickleball events, indicating a growing commercial interest in the sport [6][8] - The involvement of brands extends beyond equipment to include event broadcasting and cultural products, creating a comprehensive industry ecosystem [8][9] Industry Structure and Standardization - The establishment of national standards for pickleball equipment and competition rules in 2024 has laid a foundation for organized play and professional development [10][12] - The China Pickleball Tour (CPC) has diversified into various event formats, enhancing the competitive landscape and attracting more participants [10][12] Youth Engagement and Future Prospects - Initiatives to introduce pickleball into schools aim to cultivate a new generation of players, ensuring long-term sustainability for the sport [12] - Government policies are increasingly supportive of emerging sports, further solidifying the growth trajectory of pickleball in China [12][13]

Core Viewpoint - The event aims to promote sports participation and integrate various sectors such as culture, tourism, and consumption through innovative sports activities in Shaanxi Province [1] Group 1: Event Overview - The 2025 China Fashion Sports Season (Shaanxi Station) and the second Shaanxi Fashion Sports Games opened in Yanliang District, Xi'an, with over 3,500 participants including sports enthusiasts, competitors, and judges [1] - The event lasts for 9 days and features 10 sports including rock climbing, skateboarding, roller skating, street dance, frisbee, model aircraft, pickleball, shuttlecock, robotics competition, and a family challenge [1] Group 2: Organizational Structure - The event is organized by the National Sports General Administration's Social Sports Guidance Center, the National Fitness Activity Promotion and Guidance Committee, and the Shaanxi Provincial Sports Bureau [1] - The innovative "1+4+N" event model includes competitive events, aviation experiences, fashion consumption, and cultural tourism integration [1] Group 3: Economic and Cultural Impact - The event is seen as a trial to enhance the innovation and development of the sports industry and to upgrade sports consumption, aiming to strengthen the integration of "sports + culture + tourism + consumption" [1] - It is expected to stimulate public enthusiasm for fashionable sports, unleash greater consumption potential, and create a vibrant sports atmosphere [1]