Core Viewpoint - The management logic of cultural arts can be summarized in four key principles: respect for two rules, enhance cost awareness, consider various interests, and achieve a dual effect of social and economic benefits [1] Group 1: Respecting Development Logic - The development of the cultural industry requires a balance between cultural and market rules. Solely following cultural rules may lead to brilliant ideas that lack market promotion, while only adhering to market rules risks reducing cultural arts to profit-driven tools [2] - Cost awareness is crucial, as many cultural projects fail due to a lack of focus on costs. Overemphasis on visual spectacle can overshadow narrative charm, resulting in projects that are "flashy but impractical" [2] Group 2: Achieving Dual Benefits - The ultimate goal of this management logic is to unify social and economic benefits. Projects with high social benefits but low short-term economic returns may receive government subsidies, while those with low social benefits could be constrained through measures like a "cultural pollution tax" [4] Group 3: Application to New Trends - When applying this logic to new trends like AIGC, the core principles remain applicable. Industry participants should leverage technology while ensuring market-driven resource allocation, especially during exploratory phases, to avoid excessive administrative intervention [5] Group 4: Urban Development and Business Environment - The key to promoting cultural industry development in cities lies in building a favorable business environment, which requires a breakthrough in thought processes. Many initiatives are often imitative rather than innovative, which can hinder progress [6] - A significant transformation in the business environment necessitates a re-evaluation of government functions to reduce institutional transaction costs, as observed in some coastal developed regions with efficient government characteristics [6] Group 5: Service-Oriented Approach - The business environment fundamentally revolves around people. A service-oriented approach, characterized by a "storekeeper" mentality of being responsive to businesses, is essential for enhancing enterprise satisfaction and measuring the quality of the business environment [7] Group 6: Publication of the Book - The book "The Management Logic of Cultural Arts" includes 55 theoretical articles published from 2013 to 2023, and it is the first collection from the western region included in the "Woodpecker Series" initiated by various cultural organizations in China [8]