新兴产业协同发展
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愉悦集团:双链出海,从纺织巨头到健康先锋的全球布局
Qi Lu Wan Bao· 2025-12-26 02:19
Group 1 - The core viewpoint of the article highlights the innovative and resilient approach of Yuyue Group, a leading company in the home textile industry, showcasing its dual-driven model of "big textile" and "big health" to present Chinese enterprises on a global stage [1] Group 2 - Yuyue Group has developed a complete industrial chain from fiber research and development to terminal sales over its 20 years of growth, exporting products to markets in Europe, America, Africa, and Southeast Asia [3] - The company serves as a strategic supplier for international brands like IKEA and Decathlon, and has successfully established its own brands, CHIGANVY and HOLLANTEX, in the African market, capturing over 70% of the local mid-to-high-end wax cloth market [3] Group 3 - In 2017, Yuyue Group initiated a "second entrepreneurship" by strategically entering the health industry, completing layouts in eight major areas including research and design, smart manufacturing, medical rehabilitation, and health tourism [5] - The company has formed two industrial alliances: "research, education, production, and service" and "medical, health, and living," earning multiple national honors such as being recognized as a national model enterprise for smart health and elderly care [5] - Yuyue Group exemplifies the new path of traditional industry transformation and the collaborative development of emerging industries, providing a dual-chain model of "manufacturing going abroad" and "services going abroad" for Shandong enterprises [5]