Core Insights - The article highlights the journey of Zhang Jingliang, who transitioned from a corporate career to becoming a new farmer, emphasizing the challenges and rewards of agricultural entrepreneurship [1][2][3] Group 1: Background and Transition - Zhang Jingliang started as an accountant in 1994, later becoming a market manager in the construction materials sector before returning to agriculture in his hometown of Ezhou [2][3] - His initial experience in agriculture was challenging, with a small planting area of 25 acres and early losses due to inexperience [3][4] Group 2: Development of Agricultural Cooperative - In 2021, Zhang established the Hubei Guiyuan Agricultural Professional Cooperative, which has since attracted 126 local farmers and expanded the planting area to 2,000 acres [4][6] - The cooperative supplies products to major supermarkets and institutions, increasing the average annual income of surrounding farmers by over 3,000 yuan [4] Group 3: Competitive Landscape and Future Plans - The establishment of a nearby airport has heightened competition, prompting Zhang to focus on improving the cooperative's competitiveness through technology and market strategies [6][7] - Zhang emphasizes the importance of five core competencies for new farmers: technology, management, market understanding, policy knowledge, and public speaking skills [6][7] Group 4: Commitment to Agriculture - Zhang believes that passion is essential for success in agriculture, given its long cycles and inherent risks [7] - His vision includes expanding the cooperative's scale and enhancing the reputation of Ezhou's agricultural products on a larger stage [7]