Core Insights - The article highlights the journey of Zhang Jingliang, who transitioned from a corporate career to becoming a new farmer, emphasizing the challenges and rewards of agricultural entrepreneurship [1][2][3] Group 1: Background and Transition - Zhang Jingliang started as an accountant in 1994, later becoming a market manager in the construction materials sector before returning to agriculture in his hometown of Ezhou [2][3] - His initial experience in agriculture was challenging, with a small planting area of 25 acres and early losses due to inexperience [3][4] Group 2: Development of Agricultural Cooperative - In 2021, Zhang established the Hubei Guiyuan Agricultural Professional Cooperative, which has since attracted 126 local farmers and expanded the planting area to 2,000 acres [4][6] - The cooperative supplies products to major supermarkets and institutions, increasing the average annual income of surrounding farmers by over 3,000 yuan [4] Group 3: Competitive Landscape and Future Plans - The establishment of a nearby airport has heightened competition, prompting Zhang to focus on improving the cooperative's competitiveness through technology and market strategies [6][7] - Zhang emphasizes the importance of five core competencies for new farmers: technology, management, market understanding, policy knowledge, and public speaking skills [6][7] Group 4: Commitment to Agriculture - Zhang believes that passion is essential for success in agriculture, given its long cycles and inherent risks [7] - His vision includes expanding the cooperative's scale and enhancing the reputation of Ezhou's agricultural products on a larger stage [7]

Core Viewpoint - The article discusses the dual nature of China's agricultural and industrial sectors, highlighting that while China is often referred to as an "industrial Cthulhu," it also possesses significant agricultural capabilities that are often overlooked. The agricultural sector, despite its vast production, struggles to meet domestic demand, leading to substantial imports of meat and seafood [3][8][10]. Group 1: Agricultural Production and Consumption - China ranks first globally in the production of various agricultural products, yet it still imports millions of tons of meat and seafood annually to meet domestic needs [8][10][22]. - The per capita consumption of pork in China is approximately 40 kg per year, significantly higher than the global average of 13 kg [17]. - Despite being a leading producer of vegetables and fruits, China still imports around 7 million tons of fruit each year, indicating a net import status in this category [35][36]. Group 2: Historical Context and Development - The transformation of China's agricultural sector began in the late 1980s with initiatives like the "vegetable basket project," aimed at improving food supply, particularly in northern regions during winter [55][56]. - By 1995, over 80 major cities had established food production bases, leading to a significant increase in the consumption of various food products, surpassing global averages [57][66]. - The average per capita food expenditure in China rose from 350 yuan in 1985 to 1058 yuan in 1993, reflecting a shift towards higher consumption of meat and vegetables [58][60]. Group 3: Technological Advancements and Market Dynamics - Recent years have seen a surge in private sector involvement in agriculture, introducing innovative technologies that enhance production efficiency [67][70]. - The use of AI and advanced agricultural techniques has transformed traditional farming into a more industrialized process, with significant improvements in yield and efficiency [82][88]. - E-commerce platforms have revolutionized the agricultural supply chain, allowing direct sales from producers to consumers, reducing waste and costs [96][101].