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1-7月新势力年度销量目标完成率:小鹏、零跑、小米超50%,小鹏第一
Hang Zhou Ri Bao· 2025-08-11 01:36
Core Insights - The report by China Automotive Data Research indicates that three new energy vehicle brands have achieved over 50% of their annual sales targets for the first seven months of 2025, with XPeng leading at 66.8% completion rate [1] Sales Performance Summary - **Li Auto**: Cumulative sales reached 235,000 units, a year-on-year decrease of 2.2%, with a target of 640,000 units, resulting in a completion rate of 36.7% [3] - **XPeng Motors**: Achieved cumulative sales of 234,000 units, a significant year-on-year increase of 270.3%, with a target of 350,000 units, leading to a completion rate of 66.8% [3] - **Xiaomi Motors**: Recorded cumulative sales of 180,000 units, with a completion rate of 51.4%, limited by production capacity [3] - **Leap Motor**: Cumulative sales of 272,000 units, a year-on-year increase of 149.8%, with a completion rate of 54.4% [3] - **Horizon Robotics**: Cumulative sales of 247,000 units, with a completion rate of 24.8%, indicating challenges in meeting the annual target of 1 million units [3] Market Positioning - XPeng Motors is positioned as a leading brand among new energy vehicle manufacturers, driven by strong sales of models like the XPeng Mona M03 Max and XPeng P7+ [3] - Xiaomi Motors is noted for its potential to lead in sales if not constrained by production capacity, highlighting the competitive landscape among new energy vehicle brands [3]