Core Insights - The company achieved a total operating revenue of 204 million yuan in the first half of 2025, representing an increase of 8.63%, with a net profit attributable to shareholders of 35.23 million yuan, up by 22.64% [1] - The company is focusing on expanding its market share in the restaurant chain and food processing sectors while enhancing product development [4] Group 1: Financial Performance - In Q2 2025, the company reported an operating revenue of 102 million yuan, a growth of 6.85%, and a net profit of 17.57 million yuan, increasing by 11.04% [1] - The company's net profit margin improved by 1.98 percentage points to 17.3% in H1 2025, with a gross margin of 38.27%, reflecting a slight increase of 0.11 percentage points [3] - The company’s operating revenue from direct sales reached 202 million yuan in H1 2025, a year-on-year increase of 10.57% [2] Group 2: Market Trends and Channel Development - The restaurant sector continues to face demand pressure, but brand customization and direct retail channels are experiencing rapid growth, with direct retail sales increasing by 382.56% in Q2 2025 [2] - The company is actively expanding its B/C dual-channel strategy to tap into new customer bases and strengthen its market position [4] - The company’s digital factory in Jiaxing is expected to be operational by the end of 2025, enhancing flexible manufacturing and multi-category supply capabilities [4] Group 3: Cost Management and Profitability - The company’s cost reduction efforts led to an improvement in gross margin, with a decrease in selling and administrative expenses contributing to enhanced profitability [3] - In H1 2025, the company’s selling expenses decreased by 2.52 percentage points, while management expenses fell by 0.58 percentage points [3] - The integration of the baking business from Aibeibang is expected to drive new category growth, despite its lower gross margin [3]