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易食之道“轻云烧”飘香中国-东盟焙烤研讨会新国风烘焙出海正当时
Zhong Guo Shi Pin Wang· 2025-10-29 06:30
Group 1 - The first China-ASEAN Baking Industry City Seminar was successfully held in Jakarta, Indonesia, showcasing the technological innovation of the Chinese baking industry and the unique charm of "New National Style" baking in overseas markets [1][3] - The seminar serves as an important initiative for deepening cooperation between the Chinese baking industry and the ASEAN region, with representatives from both countries' baking industries gathering to exchange ideas [3][9] - Notable attendees included leaders from various baking brands such as Dali Group, Panpan Group, and Indofood, highlighting the deep collaboration between China and Indonesia in the baking sector [3] Group 2 - The award-winning product "Light Cloud Cake" from Yishizhidao won the title of "Top Ten Classic Mooncakes in Chinese Baking 2025," recognized for its unique craftsmanship and outstanding quality [6] - "Light Cloud Cake" features an innovative "cloud soft craftsmanship" that breaks traditional dry textures, successfully integrating various flavors and trends to cater to everyday tea time consumption [6][7] - The product aligns with three major trends in the international baking market: health transformation (with low/no sugar demand increasing by 25% annually), miniaturization (mini mooncakes accounting for 41%), and everyday consumption [7] Group 3 - Yishizhidao adopts a differentiated competitive strategy in its Southeast Asian market expansion, focusing on providing comprehensive solutions rather than just traditional baking raw materials [9] - The company emphasizes the importance of respecting local cultural customs and adhering to regulations such as halal certification, which has helped build trust with local partners [9] - The international market for Chinese cuisine is projected to grow from $306.1 billion in 2022 to $445.2 billion by 2027, indicating significant potential for Chinese baking products in overseas markets [9]