新型显示产业出海
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新型显示产业出海如何“再扬帆”?
Si Chuan Ri Bao· 2025-11-04 22:23
Core Insights - China's display panel market share has reached 55%, and the display materials market share is at 43%, both ranking first globally. The industry is focusing on how to further expand internationally after achieving this status [1] Group 1: Industry Growth and Innovation - The new display industry is showing strong resilience and continuous breakthroughs in technological innovation and supply chain integration, moving from scale leadership to technological leadership [1] - The production value of China's display equipment is projected to reach approximately $1.1 billion in 2024, with a global market share exceeding 13%, representing a growth of 1.85 times compared to 2021 [1] Group 2: Product Development and Market Opportunities - Companies are introducing advanced products, such as an innovative quality management system by Shuzhilian, which has been successfully implemented in a panel factory [2] - Shenzhen Caiwei Technology's unique display system targets niche markets, particularly in cultural tourism and stage performances, indicating a favorable development trend [2] Group 3: Brand Development and Market Expansion - Strategic partnerships have been formed to facilitate the export of display products to Europe, Southeast Asia, and the Middle East, highlighting the importance of building a brand "moat" for sustainable competitive advantage [3] - Companies are encouraged to shift from a production-oriented mindset to a user-centered approach, understanding local consumer preferences to succeed in diverse markets [3] - The example of TCL and SEMP in Brazil, achieving a 23.9% market share, illustrates a successful transition from an "exporter" to a "local brand" [4]