Core Insights - Phoenix New Media reported a total revenue of RMB 200.9 million (approximately USD 28.2 million) for Q3 2025, representing a 22.3% increase compared to RMB 164.3 million in Q3 2024, driven by growth in paid services and advertising revenue [1] - The company's net advertising revenue for Q3 2025 was RMB 159.3 million (approximately USD 22.4 million), up 7.3% from RMB 148.4 million in the same period last year [1] - Paid service revenue surged by 161.6% year-over-year to RMB 41.6 million (approximately USD 5.8 million) from RMB 15.9 million in Q3 2024 [1] Financial Performance - Gross profit for Q3 2025 increased by 53.6% to RMB 95.7 million (approximately USD 13.4 million), with a gross margin of 47.6%, up from 37.9% in Q3 2024 [2] - The improvement in gross margin was attributed to higher margins from digital reading services generated through mini-programs and significant revenue growth in this area [2] - The net loss attributable to Phoenix New Media narrowed to RMB 4.9 million (approximately USD 700,000) in Q3 2025, compared to a net loss of RMB 18.5 million in Q3 2024 [2] Future Outlook - The company expects total revenue for Q4 2025 to be between RMB 205.9 million and RMB 220.9 million [2] - Projected advertising net revenue for Q4 2025 is anticipated to be between RMB 171.4 million and RMB 181.4 million [2] - Expected paid service revenue for Q4 2025 is forecasted to range from RMB 34.5 million to RMB 39.5 million [2]