Core Insights - Phoenix New Media reported a total revenue of RMB 200.9 million (approximately USD 28.2 million) for Q3 2025, representing a 22.3% increase compared to RMB 164.3 million in Q3 2024, driven by growth in paid services and advertising revenue [1] - The company's net advertising revenue for Q3 2025 was RMB 159.3 million (approximately USD 22.4 million), up 7.3% from RMB 148.4 million in the same period last year [1] - Paid service revenue surged by 161.6% year-over-year to RMB 41.6 million (approximately USD 5.8 million) from RMB 15.9 million in Q3 2024 [1] Financial Performance - Gross profit for Q3 2025 increased by 53.6% to RMB 95.7 million (approximately USD 13.4 million), with a gross margin of 47.6%, up from 37.9% in Q3 2024 [2] - The improvement in gross margin was attributed to higher margins from digital reading services generated through mini-programs and significant revenue growth in this area [2] - The net loss attributable to Phoenix New Media narrowed to RMB 4.9 million (approximately USD 700,000) in Q3 2025, compared to a net loss of RMB 18.5 million in Q3 2024 [2] Future Outlook - The company expects total revenue for Q4 2025 to be between RMB 205.9 million and RMB 220.9 million [2] - Projected advertising net revenue for Q4 2025 is anticipated to be between RMB 171.4 million and RMB 181.4 million [2] - Expected paid service revenue for Q4 2025 is forecasted to range from RMB 34.5 million to RMB 39.5 million [2]

Core Viewpoint - Phoenix New Media reported a total revenue of RMB 200.9 million (approximately USD 28.2 million) for Q3 2025, representing a 22.3% increase compared to RMB 164.3 million in Q3 2024, driven by growth in paid services and advertising revenue [1][2][3] Financial Performance - Total revenue for Q3 2025 was RMB 200.9 million (approximately USD 28.2 million), up 22.3% from RMB 164.3 million in Q3 2024, primarily due to increases in paid services and advertising revenue [2][3] - Advertising net revenue reached RMB 159.3 million (approximately USD 22.4 million), a 7.3% increase from RMB 148.4 million in Q3 2024 [1][2] - Paid services revenue was RMB 41.6 million (approximately USD 5.8 million), a significant increase of 161.6% from RMB 15.9 million in Q3 2024, with paid content revenue contributing RMB 38.3 million (approximately USD 5.3 million), up 279.2% year-over-year [3] Cost and Profitability - Total costs for Q3 2025 were RMB 105.2 million (approximately USD 14.8 million), a 3.1% increase from RMB 102 million in Q3 2024 [4] - Gross profit increased by 53.6% to RMB 95.7 million (approximately USD 13.4 million), with a gross margin of 47.6%, up from 37.9% in Q3 2024 [4] Operating Expenses and Losses - Total operating expenses for Q3 2025 were RMB 109 million (approximately USD 15.3 million), a 23.6% increase from RMB 88.2 million in Q3 2024, mainly due to higher sales and marketing expenses related to digital reading services [6] - Operating loss for Q3 2025 was RMB 13.3 million (approximately USD 1.9 million), improved from a loss of RMB 25.9 million in Q3 2024, with an operating margin of -6.6% compared to -15.8% in the previous year [6] Other Income and Losses - Other net income for Q3 2025 totaled RMB 16.3 million (approximately USD 2.3 million), compared to RMB 6.9 million in Q3 2024, including net interest income and gains from equity investments [7] Net Loss - The net loss attributable to Phoenix New Media for Q3 2025 was RMB 4.9 million (approximately USD 0.7 million), significantly reduced from RMB 18.5 million in Q3 2024, with a net margin of -2.4% compared to -11.3% in the previous year [8][9] Balance Sheet - As of September 30, 2025, the company had cash and cash equivalents, time deposits, short-term investments, and restricted funds totaling RMB 1 billion (approximately USD 140.5 million) [10] Performance Outlook - The company expects total revenue for Q4 2025 to be between RMB 205.9 million and RMB 220.9 million, with advertising net revenue projected between RMB 171.4 million and RMB 181.4 million, and paid services revenue expected to be between RMB 34.5 million and RMB 39.5 million [11]

Core Viewpoint - Phoenix New Media Limited reported its unaudited financial results for the fourth quarter and full year of 2024, showing mixed performance in revenue streams and a net loss for the quarter [1]. Group 1: Financial Performance - In Q4 2024, total revenue was RMB 218.1 million (approximately $29.9 million), representing a year-on-year increase of 3.0% [1]. - Advertising net revenue for Q4 was RMB 189 million (approximately $25.9 million), showing a decline of 4.1% year-on-year [1]. - Paid service revenue reached RMB 29.1 million (approximately $4 million), marking a significant year-on-year increase of 96.6%, primarily driven by growth in digital reading services [1]. - The company reported a net loss of RMB 3.6 million (approximately $500,000) for Q4 2024 [1]. - Non-GAAP net income was RMB 8.1 million (approximately $1.1 million) [1]. - For the full year 2024, total revenue was RMB 703.7 million (approximately $96.4 million), reflecting a year-on-year growth of 1.7% [1]. - Advertising net revenue for the full year was RMB 630.6 million (approximately $86.4 million), with a year-on-year increase of 1.8% [1]. Group 2: Future Projections - The company expects total revenue for Q1 2025 to be between RMB 147.1 million and RMB 162.1 million [3]. - Advertising net revenue for Q1 2025 is projected to be between RMB 112.1 million and RMB 122.1 million [3]. - Paid service revenue for Q1 2025 is anticipated to be between RMB 35 million and RMB 40 million [3].