Core Insights - The article highlights the vibrant growth of cultural and tourism consumption during the Spring Festival, symbolized by the popularity of the "fish lantern" which reflects the people's wishes for abundance and prosperity [1][3]. Group 1: Cultural Heritage and Experience - Intangible cultural heritage (ICH) and folk customs are transitioning from static displays to emotional resonance, with visitors actively participating in traditional activities, enhancing their festive experience [6][9]. - In Hubei, the integration of ICH into immersive experiences allows tourists to engage directly with cultural performances, making the celebrations more relatable and enjoyable [8][10]. Group 2: Immersive Experiences in Tourism - The shift from merely observing scenic spots to enjoying immersive experiences is becoming a new attraction in cultural tourism, as seen in events like the "Thousand Lanterns Illuminate Chang'an" theme lantern festival in Xi'an [10][13]. - Tourists are now able to participate in hands-on learning experiences, such as puppet shows, which break the traditional barriers between performers and the audience, enhancing engagement [13]. Group 3: Local Integration and Economic Impact - Cultural tourism destinations are evolving into spaces that blend tourist attractions with local daily life, creating a more integrated experience for both visitors and residents [14][18]. - Initiatives like the "one-yuan stall" in Enshi have created job opportunities for locals, with nearly 500 stalls established, directly benefiting over 1,000 individuals and fostering community engagement [17]. Group 4: Future Directions in Cultural Tourism - Experts suggest that the supply side of cultural tourism needs to adapt by deeply exploring local cultural heritage and enhancing product differentiation through storytelling and digital means [20]. - There is a call for breaking down industry barriers to promote cross-sector integration, which can extend the consumption chain and improve overall visitor experiences [20].