央广网北京11月19日消息一场"村超"赛事，现场观众近5万人；一项"苏超"联赛，实现"1元门票带动7.3元周边消 费"的杠杆效应。体育经济正成为拉动中国内需的新引擎。 今年上半年，仅河北、福建、广西等7地监测的511场重点赛事活动，就带动体育及相关消费超160亿元，场均带动超 3000万元。这些数字背后，是体育经济从单纯的竞技活动向多元化经济形态的深刻转变。 从端午节期间的龙舟竞渡，到火出圈的"苏超""浙BA"，再到贵州榕江的"村超"，体育赛事的带动作用正逐步显现。 从"参加一场赛"到"玩遍一座城"，商旅文体健等多元业态相融合的发展潜力被进一步激发。 赛事经济井喷 全民健身催生万亿市场 体育经济的"民生账本"蕴含在"烟火气"之中。今年入夏以来，各类村赛、城赛如火如荼，江西分宜县电厂螺蛳小镇 在端午节当天推出龙舟竞技配合千人龙舟宴活动，吸引来自天南海北的游客。 由赛事催生的赛场周边"夜经济"同样热闹非凡，特色餐饮、文创市集等消费场景多点开花，点燃城市夜晚的新活 力。 "浙BA"赛前互赠礼物环节，富阳糕点、金华火腿、舟山海味、湖州白茶轮番登场。中场秀更精彩：义乌"鸡毛换 糖"货郎与微缩"义新欧"班列同台；东阳直接 ...

李萌 11月的海南澄迈，夜空再次被音符点燃，也被乐迷的热情引爆。 漓岛音乐节在此一火再火—— 1月首届音乐节开演，4万观众中七成来自岛外;11月16日晚，为期三天的第二届音乐节落下帷幕， 吸引6万人次参与，拉动周边酒店、餐饮、购物消费等综合经济效应超1亿元，其中，近半数购票者来自 岛外，他们为音乐而来，也带动了澄迈本地旅游、购物等消费需求。 一年办了两届，热度始终在线。澄迈这个音乐节，让我们看到了县域文旅消费的巨大潜能，更体现 了海南自贸港建设背景下，市县找准定位、盘活资源，以乐为媒打造消费新场景、激发消费活力的生动 实践。 场景创新 既有流量又有"留量" 当下，跟着演唱会、音乐节去游玩，已成为青年人的新风尚。 这也侧面传递出一个信息，青年在哪里，活力就在哪里，消费潜力就在哪里。 县域文旅消费提质扩容的新机遇，也在于此。两届澄迈漓岛音乐节，"场景创新"理念处处可见。 紧跟潮流，打造多元消费场景—— 第二届音乐节设置"生浪""乘风"两大舞台，覆盖后摇、独立、电子等多元曲风，邀请范晓萱 &100%、落日飞车、惘闻WangWen等国内外知名乐队登台。从舞美到阵容，新潮且多元，精准匹配青 年消费偏好。 迎合需求，抓住 ...

特约评论员熊夏柠 十五运会赛场上，运动健儿奋力拼搏，赛场内外的观众为之振臂加油欢呼。如果说这届全运会有什么特 别之处，无疑是赛场赛事运行展现出来的科创赋能、岭南城市间独特的体育性格、全运会带动的文旅消 费、粤港澳三地之间的凝心聚力以及全国人民的支持鼓舞。 以十五运会为契机，广东力促文旅消费，让人们在观看赛事之余，也能来广东尽情欣赏美景美食。以广 州为例，在办好各项赛事的基础上，也提供了很多全运会概念的文旅消费项目，实实在在惠及从各地来 观赛的游客。在广州塔，用全运会赛事门票可享受6折起的联票，包括星空观光、蜡像馆等，同时餐饮 和购物也可以打折。珠江夜游也推出了优惠，"2025年度国际都市游船嘉年华"活动于11月1日—11月30 日举办，持全运会门票可享受珠江游船票折扣。 数据显示，广东的消费呈现良好态势。2025年前三季度广东社会消费品零售总额为34254.07亿元，同比 增长2.8%。城镇消费品零售额30446.15亿元，增长3.0%。商品零售额 30211.48 亿元，增长 2.9%；餐饮 收入 4042.58 亿元，增长 2.1%。广州地区前三季度的消费势头也持续向好，社会消费品零售总额 8157.59 ...

二十一城独特的体育性格，展现着岭南大地不同的地域脉动、文化赓续以及发展动能。广州以多元开放为体育底色，深圳则以科创实力为赛事 赋能，湛江的跳水、东莞的篮球与举重、梅州的足球、肇庆的柔道、佛山的龙舟、阳江的赛艇、江门的排球、潮州的围棋……不同地区的体育 性格、场场精彩的赛事，展现出了岭南大地蓬勃的活力与生机。办赛是一次很好地展现城市魅力、促进文旅消费的良机，从场场发布会来看， 各地对本地体育性格的介绍，都吸引着来自全国观众的关注与奔赴。 十五运会，不仅仅是一场高规格、高水平的体育赛事，更可激活城市更多发展动能 特约评论员熊夏柠 十五运会赛场上，运动健儿奋力拼搏，赛场内外的观众为之振臂加油欢呼。如果说这届全运会有什么特别之处，无疑是赛场赛事运行展现出来 的科创赋能、岭南城市间独特的体育性格、全运会带动的文旅消费、粤港澳三地之间的凝心聚力以及全国人民的支持鼓舞。 在田径长投赛事中，灵活的机器狗扛起田径长投项目中的搬运任务，相关搬运机器狗来自广州一家科技公司的产品，在铁饼、标枪等搬运工作 中，此次投放使用的机器狗的承重和电池续航都有很大提升。可见，十五运会的确是一场独特的赛事，它不止于体育竞技，也为我国机器人产 业的 ...

Group 1 - The core conclusion of the report explores investment opportunities in the "14th Five-Year Plan" from two dimensions: strategic directions indicated by planning suggestions and historical focus industries from previous five-year plans [1] - The three main policy lines of the "14th Five-Year Plan" are summarized as "Development," "Livelihood," and "Security," with "Development" focusing on advanced manufacturing and new productivity, "Livelihood" emphasizing domestic demand expansion, and "Security" reinforcing national defense and key technology areas [1][2] - The report indicates that while certain industry themes may create long-term excess returns if performance continues to validate, the likelihood of sustained excess returns throughout the entire five-year planning cycle is low [3] Group 2 - The "14th Five-Year Plan" emphasizes high-quality development, breaking down economic and social development goals into three main lines: "Development," "Livelihood," and "Security," with 12 key tasks identified [2][8] - The "Development" line focuses on enhancing traditional industries, scaling new pillar industries, and ensuring supportive industries for high-quality growth, with a strong emphasis on technological self-reliance [9][10] - The "Livelihood" line aims to address issues related to population structure changes and economic development, focusing on expanding domestic demand and improving residents' income levels to boost consumption in health, education, and elderly care sectors [11][12] - The "Security" line highlights the importance of national defense and ecological safety, with a focus on military modernization, key resource security, and the development of critical technologies [14][17] Group 3 - The investment guidance indicates that key themes and newly emphasized industries may not achieve significant excess returns over the entire five-year cycle, citing examples from previous plans where certain sectors underperformed [15][16] - The report notes that while industries like new energy vehicles have shown potential for long-term excess returns, the possibility of sustained excess returns throughout the five-year planning cycle remains limited due to over-optimistic pricing and cyclical nature of industries [15]

近日，十五运会和残特奥会特许产品经营店迎来消费热潮。据一线销售人员反馈，盲盒类产品市场反响 最为热烈，主要包括"醒狮款"、"十二生肖款"及"萌粒"三大系列。截至11月15日当日，上述三款产品已 出现断货。一线门店反映，补货后短时间内即被抢购一空，后续补货周期及具体数量，尚未确定。 （文章来源：21世纪经济报道） 据了解，有销售吉祥物十二生肖盲盒的十五运会和残特奥会官方特许零售店还包括：广百总店2楼、广 州图书馆、广州中山纪念堂、广州购书中心、中华广场、正佳百货等地。 十五运会作为大型体育盛事，其IP效应正逐步转化为强劲的消费动力。"体育+文创"模式的成功，体现 了当前消费市场的多元化与个性化需求。本次特许商品的销售情况，是观察大湾区体育产业与文旅消费 融合发展的一个重要窗口。 ...

Core Viewpoint - The strategic cooperation agreement signed between Qiongshan District and Thailand's Charoen Pokphand Group aims to promote the development of the local tropical characteristic high-efficiency agriculture industry chain [1] Group 1: Cultural and Developmental Attributes - Qiongshan is characterized by "three atmospheres": the historical "cultural atmosphere," the vibrant "entrepreneurial atmosphere," and the warm "human atmosphere" [2][3] - These attributes are seen as the city's essence and developmental foundation [3] Group 2: Investment Advantages - Qiongshan's investment appeal is highlighted by its "three land" advantages, including being a significant agricultural production area with modern agricultural industrial parks and notable production bases for pepper and early-ripening lychee [4] - The district has a strong historical connection with overseas Chinese, fostering a welcoming environment for investment [4] - Qiongshan ranks first in Haikou's administrative districts for business environment evaluation in 2024, indicating a supportive atmosphere for enterprises [4] Group 3: Strategic Initiatives - Qiongshan plans to leverage its "three cards" strategy to attract high-quality projects: - The "Precision Card" focuses on promoting Qiongshan to economically developed regions and inviting businesses in specific sectors like tropical agriculture and semiconductor industries [5] - The "Chain Card" aims to create an industrial chain centered around local products and integrate historical and modern commercial areas [5] - The "Service Card" emphasizes proactive service to businesses, enhancing collaboration with surrounding areas to attract more partners [5] Group 4: Future Outlook - Qiongshan is positioned as a promising land for investment and entrepreneurship, inviting global overseas Chinese to explore opportunities and collaborate for mutual benefits [6]

Core Viewpoint - Yunnan Province is launching a comprehensive initiative to develop its night-time cultural and tourism economy, featuring 14 key measures and 64 specific actions to enhance night-time consumption and promote the "Yunnan Night" brand [1][2]. Group 1: Night Economy Development - Yunnan is establishing a new night economy layout through scientific planning, focusing on Kunming as the political, economic, and cultural center, and supporting other cities like Dali and Xishuangbanna to develop into international night tourism benchmarks [2][3]. - The plan includes the creation of over 60 night-time cultural and tourism consumption districts and more than 100 "Meet Yunnan" night tour spots, promoting deep travel experiences through five essential activities [2][3]. Group 2: Cultural and Artistic Integration - Yunnan's night-time offerings include immersive cultural activities such as night cruises on Erhai Lake and performances that blend ethnic music and dance with scenic views [3][4]. - The province supports the development of diverse performance arts based on local cultural icons, enhancing the richness of night-time entertainment through various formats, including large-scale shows and immersive theater [4]. Group 3: Night Markets and Culinary Experiences - Yunnan's night markets are vibrant, showcasing local traditions and modern creativity, with each city offering unique experiences, from traditional crafts to contemporary nightlife [5][6]. - The culinary scene features distinctive dining experiences, such as the "Steam Pot Feast" and "Flower Feast," elevating food into a cultural experience that resonates with visitors [7]. Group 4: Health and Wellness Initiatives - Yunnan is developing a unique night-time health and wellness system, offering activities like mountain biking and hot spring wellness, promoting a healthy lifestyle under the stars [8]. Group 5: Support and Infrastructure - A robust support system is being established to enhance the night economy, including a digital service platform for night tourism, improved transportation options, and safety measures to ensure a pleasant experience for visitors [9]. - The government is fostering a conducive business environment by attracting renowned night-time consumption brands and developing a complete night tourism industry chain [9]. Group 6: Invitation to Experience - "Yunnan Night" represents a vibrant economic development practice, showcasing the integration of local culture and innovation in night-time experiences, inviting visitors to explore the unique charm of Yunnan [10].

Group 1 - The core idea of the news is the launch of the second phase of the "Xiang Gong Hui" electronic consumer voucher program in Xiangtan City, aimed at providing exclusive benefits to union members through digital consumption vouchers [1] - The program is guided by the Hunan Provincial Federation of Trade Unions and is a collaborative effort involving the Xiangtan Municipal Federation of Trade Unions, the Municipal Bureau of Culture, Tourism and Sports, and the Municipal Bureau of Commerce [1] - The activity will take place from November to December, divided into four rounds, with the goal of stimulating market consumption and supporting local economic development [1] Group 2 - The new phase will focus on distributing "targeted cultural tourism vouchers," allowing selected members to receive "Xiangtan Union Cultural Tourism Tickets" for free entry to designated attractions [4] - The selection process will be conducted through online registration and a lottery system, open to all registered union members, including new employment forms [4] - Each round of vouchers will have a limited number available, and members can only win once per round, with a maximum of three wins during the entire event [4] Group 3 - Members must pay a verification fee of 0.01 yuan to activate their cultural tourism tickets after winning [4] - The redemption period for each round of vouchers is limited to five days, emphasizing the need for members to pay attention to notifications and expiration dates [4] - The initiative is seen as a practical measure by the union to enhance the sense of gain and happiness among workers, encouraging them to enjoy local attractions [4]

Core Insights - Yangzhou is experiencing a significant cultural tourism boom, with retail sales growth leading Jiangsu province for three consecutive years and double-digit growth in retail sales for nearly 30 months [1][2] Policy Framework - Yangzhou has positioned tourism as a permanent core industry, implementing systematic policies to stimulate economic growth through cultural tourism [2] - High-level initiatives include the establishment of a comprehensive development framework and the introduction of policies to shift tourism focus from sightseeing to full-scale tourism [2] - The city has allocated over 100 million yuan annually to promote cultural tourism and consumer spending, with significant sales generated through various initiatives [2] Cultural and Tourism Development - The city's cultural heritage is leveraged to enhance tourism, with various themed events and activities throughout the year, resulting in a 13.8% increase in visitor numbers and a 13.2% increase in consumer spending in the first nine months of 2025 [3] - Integration of sports events into tourism strategies has created a new consumption trend, linking major sporting events to local hospitality and retail sectors [3] Consumer Experience Enhancement - Yangzhou is transforming its consumer landscape by creating engaging spaces and experiences, both online and offline, to attract visitors [4][5] - The city has introduced innovative digital experiences and immersive activities to revitalize historical sites and enhance visitor engagement [4] Service Quality Improvement - A focus on high-quality service is essential for the tourism industry, with initiatives aimed at improving visitor experiences through smart technology and dedicated service points [6] - Yangzhou has implemented a rapid response system for visitor inquiries and complaints, ensuring a high level of customer satisfaction [6]