在文旅消费赛道，复星多个产品线取得新年开门红，有望拉动今年板块业绩的增长。其中，上海豫园商 城新春假期累计接待客流近120万人次，同比提升超20%；Club Med国内五家精致"一价全包"度假村春 节核心假期六日平均入住率达90%；三亚.亚特兰蒂斯春节假期九日总营业额突破1.24亿元，同比增长 20%，创下历史最佳表现。 此外，在保险赛道，复星国内两家保险公司相继公布2025年保费和净利润录得可观增长。其中，复星联 合健康保险业务收入达78.4亿元，同比增长50%，增速在专业健康险公司中位居前列，全年实现净利润 1.3亿元，连续五年盈利；复星保德信人寿全年保险业务收入达125.98亿元，较上年增长36.17%，延续 了近年来的跨越式增长态势，实现净利润6.47亿元，同比大幅增长超450%，盈利规模与质量迈上全新 台阶。 3月2日，复星国际(00656.HK)发布回购公告，计划于2025年度业绩公告发布后至2026年股东周年大会 日，于公开市场回购股份，回购总金额不超过10亿港元。公告指出，"本公司认为，当前公司股价水准 未能充分反映公司长期价值，基于对公司长期发展前景的判断以及对股东利益的审慎考量，本公司将于 ...

长沙晚报掌上长沙2月27日讯（全媒体记者 宁莎鸥）27日，长沙市文化旅游广电局正式发布2025年度长沙文旅消 费新场景名单。经过层层筛选，涵盖潮玩娱乐、优宿体验、畅享休闲、悦赏雅鉴、美食品鉴、乐购消费六大类别 的30个项目脱颖而出，获得"长沙文旅消费新场景"称号。 长沙文旅消费新场景 一、潮玩娱乐新场景 1.芒果未来艺术中心：依托湖南广电产业生态，打造集演艺、展览、潮流体验于一体的青年文化潮流策源地。 （开福区） 2.长沙航空科技体验中心：以航空科技为主题，打造集互动体验、科普教育于一体的沉浸式科技娱乐场景。（长 沙县） 3.湖南超级马力马术俱乐部（牧也店）：以马术运动为核心，构建集专业培训、赛事体验、休闲观光于一体的高 端体育娱乐场景。（长沙县） 4.皇龙峡梦幻童话森林乐园：以亲子游乐为核心，打造沉浸式童话主题乐园，成为家庭休闲与亲子研学的优选目 的地。（浏阳市） 5.长沙之眼：依托岳麓山电视塔改造打造，融合高空观景、科技互动、潮玩休闲与湖湘文化展示于一体，打造岳 麓山核心景区都市潮玩娱乐新地标，成为青年及家庭休闲打卡新晋优选。（中广天择） 二、优宿体验新场景 1.希尔顿逸林酒店：以国际标准融合湘韵匠心，打 ...

（来源：千龙网） 今年春节，9天假期让人们有了更充裕的时间阖家团圆。"探亲+旅游、反向过年、分段旅游、错峰旅游"等成为过年新方式。接下 来，我们就通过几个关键词，来盘点一下春节文旅消费呈现哪些特点和亮点。 非遗民俗火热登场 文旅融合成新亮点 第二个关键词，"融合"。传统民俗与现代科技相融合，碰撞出新火花。在浙江衢州市龙游县的大南门历史文化街区，巡游展演火热 上演。与往年不同，今年暖场的是四足机器狗和人形机器人，它们主动向游客挥手"拜年"，瞬间被大人、小孩团团围住。而另一 边，这台机器人和游客玩起"石头剪刀布"，趣味十足的互动逗得大家开怀大笑。同样，在湖北安陆市盛世闻樱景区，以"传统文化 +现代科技"为核心的春游园主题活动也热闹上演。人形机器人、机器狗与表演队伍组成"跨界迎宾团"亮相迎客，为游客带来不一样 的节日体验。 "电影+"激活假期消费新动能 这个春节假期，各地影院也是人气高涨，"电影+"融合业态蓬勃兴起。甘肃兰州市某影城将非遗技艺展示引入影院空间，观众可在 观影前后，在非遗"活态展演"互动区内，亲手体验非遗技艺。假期期间，山东青岛各大影城内人气火热。今年春节档多部新上映的 影片取景于青岛，熟悉的场景与精 ...

Core Insights - The article highlights the dual approach of urban renewal and consumer revitalization in Anhui, unlocking new consumption scenarios, business formats, and economic momentum during the Spring Festival. Group 1: Traditional Culture and New Trends - The upgraded Huangmei Opera Theater in Anqing attracts large crowds, showcasing modern holographic technology to present classic performances, enhancing the cultural experience for visitors [3][4] - Anqing's Dannanmen Cultural Street and Huangmei Opera Theater have seen a stable daily foot traffic of around 5,000 visitors and revenue exceeding 60 million yuan since opening [4] Group 2: Industrial Heritage and New Consumption - The Wuhu Old Shipyard, a century-old industrial site, has transformed into a popular cultural experience destination, combining heritage protection with innovative operations to attract young consumers [5] - The Hefei Yaohai Tiandi, a repurposed electric machinery factory, integrates nostalgic industrial aesthetics with modern art installations, appealing to visitors with diverse experiences [6] Group 3: New Business Formats and Consumer Trends - The newly opened San Ke Movie Restaurant in Wuhu combines dining with film viewing, catering to consumer demands for novelty and personalization, reflecting a trend towards diversified and quality consumption [7] - The article notes a growing trend in the lower-tier markets towards diverse, personalized, and quality upgrades in consumer behavior [7] Group 4: Urban Renewal and Community Engagement - Urban renewal initiatives in Wuhu, such as the Changjiang Sanqiao Sports Park, enhance community spaces for fitness and leisure, improving the quality of life for residents [8][9] - The article emphasizes the importance of creating high-quality commercial districts and convenient living circles to stimulate consumer demand and enhance urban livability [9][10]

新华社北京2月17日电（记者陈浚武、张阳、张申博）这个新春，"鱼灯"火了。 一尾鱼灯，不仅映照出人民群众"年年有余"的美好祈愿，更照见新春文旅消费市场的蓬勃生机。 2026年春节前夕，江西省上饶市婺源县婺女洲度假区内举办的鱼灯巡游。新华社发 行走在大江南北，消费活力在文化浸润中加速释放，文旅消费的深层变迁清晰可感。 2026年春节前夕，江西省上饶市婺源县婺女洲度假区内举办的非遗民俗活动。新华社发 ——从"古韵珍藏"到"年味日常"，非遗、民俗从静态展示走向情感共鸣。 在湖北恩施，土家女儿城的夜晚被璀璨灯火点亮。新春非遗秀轮番上演，层层围观的游客不时举起手机，跟着节奏轻轻摇摆。 "以前看非遗是隔着屏幕，现在跟着队伍跳摆手舞、接福绣球，真的融入了年味儿里，这份热闹暖到了心坎里。"来自武汉的游客张女士说。 2026年春节前夕，湖北省恩施女儿城步行街上游人摩肩接踵。新华社发（谭华 摄） 非遗正在从"被看见"走向"被体验"。 陕西省非物质文化遗产体验中心的小剧场里，孩子们的欢笑声此起彼伏。皮影艺人藏身戏台之后，幕布上，"狐狸"与"乌鸦"你一言我一语， 神态活灵活现；转瞬间，孙悟空与白骨精追逐打斗，刀光剑影跃然布上。 "我 ...

随着"最长春节假期"的到来，文旅消费市场持续升温、活力迸发。全国人大代表黄茂兴认为，推动文旅 服务转变的关键在于树牢"以游客为中心"的发展理念，把"头回客"变成"回头客"、把"流量"变成"留 量"。重庆发改委主任高健表示，重庆利用山城夜景、滨江岸线、后街支巷、楼宇天台、防空洞穴等特 色优势，创新做靓"江崖街洞天"消费新场景。 摄像：龙敏 李南轩 陈庆洋 张静 李骏 剪辑：陈庆洋 包装：黄蕾 陈庆洋 统筹：王庆凯 策划：李雨昕 宋宇晟 出品人：俞岚 制片人：周锐 ...

| | 四川省 | | | | | --- | --- | --- | --- | --- | | 45 | | "畅游·乐购泸州"文旅消 费券发放活动 | 40 | | | 46 | | 泸州市2026年"凭票兑福 · 惠游 泸州"新春文旅票根优惠活动 | 40 | | | 47 | | "惠享泸州 · 乐购古蔺"消费券 发放活动 | 200 | | | 48 | | 福满乐至 "巷"遇粮仓- 陈毅故里片区2026新春嘉年华 | 20 | | | 49 | 贵州省 | 票根优惠活动 | 单用户累计 优惠封顶500 元 | 微信, | | 50 | 云南省 | "我在云南过大年"乐购新春活 动 | 总额超亿元 | | | 51 | 西藏自治区 | "乐享新西藏 · 惠游日喀则" | 600 | 线上: | | --- | --- | --- | --- | --- | | | | 2026年第一季度文旅消费季活动 | | 线下: 方 | | | | | | 、景 | | 52 | 甘肃省 | "畅游如意甘肃 众享大美陇原 "2026年甘肃省文旅消费促进活 | 2000 | https:/ | | | | 动 ...

Group 1 - The article highlights the vibrant atmosphere of traditional markets during the Spring Festival, showcasing local culture and commerce [3][5][6] - In Cangnan, Zhejiang, 135 vendors participated in a large market event, attracting over 500,000 visitors and generating more than 10 million yuan in direct consumption [3] - The event featured various cultural performances, including local opera and basketball matches, enhancing the festive spirit [3] Group 2 - In Weinan, Shaanxi, a community Spring Festival gala included performances of traditional songs and local folk arts, attracting significant public interest [5][6] - The event also featured interactive activities and traditional food, providing a comprehensive cultural experience for attendees [7] Group 3 - In Jiangxi Wuyuan, traditional customs such as lantern parades and firework displays were highlighted, showcasing local heritage [9] - The Wuyuan lanterns, particularly the dragon lanterns, symbolize good fortune and are a key part of the local New Year celebrations [9] Group 4 - The ancient city of Datong in Shanxi hosted a colorful lantern festival, featuring 46 themed lantern groups along a 7.24 km stretch of the ancient city wall [10] - The festival attracted numerous tourists and included various local cultural elements, enhancing the festive atmosphere [10][11] Group 5 - In Fujian Zhangzhou, unique handmade cultural products featuring horse motifs for the Year of the Horse gained popularity, reflecting local craftsmanship [12][14] - The cotton paintings of horses, crafted by local artisans, have become a hit, with over 100 pieces sold since the New Year [14] Group 6 - In Guangzhou, the Spring Festival flower market is thriving, with a variety of traditional and modern floral arrangements attracting consumers [15][17] - The market has seen an increase in the variety of orchids and a trend towards smaller, artistic floral arrangements appealing to younger buyers [17]

作为主场活动举办地，福建省将举办"清新福建 闽式生活"文旅消费主题年活动，包括4300多场文旅消 费活动、560多项优惠措施，推出"十大年味场景"、100条新春旅游线路、100个"闽式生活"文旅消费新 场景等。泉州市围绕"泉州非遗年 生活加点甜"主题，推出超千项文旅活动和优惠措施。 （据新华社） 消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补 贴，推出门票减免、票根联动优惠、跨区域文旅优惠等举措，加大直达居民游客的普惠政策力度，为人 民群众欢度新春提供更多文旅选择。 主场活动上，文化和旅游部会同相关部门、支持单位推出一系列春节主题特色活动、优质产品和惠民举 措。其中，文化和旅游部发布第二批全国旅游演艺精品名录，中华全国总工会发布扩大职工文体消费政 策措施，中国民航局发布春节民航文旅消费惠民措施，中国银联、中国银行、兴业银行等金融机构发布 迎新春文旅消费金融惠民措施，抖音、美团、京东旅行等平台和企业发布了春节线上线下融合文旅消费 活动。 （来源：廊坊日报） 转自：廊坊日报 ...

Group 1 - The main event "Happy Chinese New Year, Good Luck Ahead" is taking place in Huzhou, featuring a new spring consumption season with activities centered around ice skating and local markets [4] - The ice skating rink has become a popular attraction for children, providing them with a unique opportunity to experience ice sports, which are less accessible in southern regions of China [4] - The initiative is part of a broader strategy to innovate and expand cultural and tourism consumption in Huzhou, integrating traditional food and local markets with the ice skating experience [4] Group 2 - The ice rink, designed with ancient palace wall aesthetics, has quickly become a new landmark for family entertainment in the area [4] - The project is led by a seasoned skating coach who has established a professional team to ensure comprehensive service for visitors, from equipment to on-site instruction [4] - The collaboration between local cultural tourism and sports training reflects a growing trend in enhancing community engagement through recreational activities [4]