Core Viewpoint - During the Spring Festival holiday, the Shanghai Qian Guqing Scenic Area launched a "Spring Carnival" mode, offering various performances to enhance the festive atmosphere [2][4][5]. Group 1: Event Highlights - Visitors can enjoy a variety of performances including fish lantern parades, intangible cultural heritage fire pot shows, and dragon and lion dances [2][4][5]. - The scenic area also features interactive experiences with performers, allowing tourists to engage more deeply with the cultural festivities [5][9][12]. Group 2: Visitor Experience - Tourists are able to participate in activities such as writing the character "Fu" (福), symbolizing good fortune, which adds to the cultural experience [5][9]. - The scenic area includes modern entertainment options like robot performances, blending traditional and contemporary elements [9][12][16].

Core Insights - The article highlights the vibrant growth of cultural and tourism consumption during the Spring Festival, symbolized by the popularity of the "fish lantern" which reflects the people's wishes for abundance and prosperity [1][3]. Group 1: Cultural Heritage and Experience - Intangible cultural heritage (ICH) and folk customs are transitioning from static displays to emotional resonance, with visitors actively participating in traditional activities, enhancing their festive experience [6][9]. - In Hubei, the integration of ICH into immersive experiences allows tourists to engage directly with cultural performances, making the celebrations more relatable and enjoyable [8][10]. Group 2: Immersive Experiences in Tourism - The shift from merely observing scenic spots to enjoying immersive experiences is becoming a new attraction in cultural tourism, as seen in events like the "Thousand Lanterns Illuminate Chang'an" theme lantern festival in Xi'an [10][13]. - Tourists are now able to participate in hands-on learning experiences, such as puppet shows, which break the traditional barriers between performers and the audience, enhancing engagement [13]. Group 3: Local Integration and Economic Impact - Cultural tourism destinations are evolving into spaces that blend tourist attractions with local daily life, creating a more integrated experience for both visitors and residents [14][18]. - Initiatives like the "one-yuan stall" in Enshi have created job opportunities for locals, with nearly 500 stalls established, directly benefiting over 1,000 individuals and fostering community engagement [17]. Group 4: Future Directions in Cultural Tourism - Experts suggest that the supply side of cultural tourism needs to adapt by deeply exploring local cultural heritage and enhancing product differentiation through storytelling and digital means [20]. - There is a call for breaking down industry barriers to promote cross-sector integration, which can extend the consumption chain and improve overall visitor experiences [20].

Group 1 - The core event is a grand long street banquet held in Tongxiang Puyuan Fashion Town, Zhejiang, to celebrate the New Year [2][4][6] - The banquet features local specialties such as lake sheep hot pot and crispy sheep noodles, creating a warm and aromatic atmosphere for visitors [2][4][6] - Visitors engage in traditional activities like投壶 (Tossing Pot) and fish lantern parades, enhancing the experience of Song Dynasty cultural life [2][4][6]

Group 1 - The article highlights the vibrant cultural tourism activities across China during the National Day and Mid-Autumn Festival holidays, showcasing traditional Chinese culture [1][2] - In Anhui's Huangshan, a unique fish lantern parade was held, enhancing the cultural atmosphere of the holiday [1] - Fuzhou's visitor expressed excitement about engaging with traditional culture through local activities [1] - Jiangsu's Huai'an organized over 30 themed activities, including flower boat tours and performances, to celebrate traditional culture [1] - Tianjin's Ancient Culture Street featured various cultural performances, including martial arts and stilt shows, attracting significant audience participation [2] Group 2 - The management committee in Tianjin emphasized the diverse cultural performances centered around the theme of "Haihe Jin Yun" during the holiday [2] - In Shaanxi, the Baoji Qinqiang Museum offered free access during the holiday, showcasing classic performances like "Fire Horse" and "Yangmen Female Generals" [2][3] - Visitors expressed a deeper appreciation for local culture through performances, indicating a positive impact on cultural understanding [3][4] - The live performance "Dream Chang'an - Tang Dynasty Welcoming Ceremony" in Xi'an provided an immersive experience, enhancing the significance of local cuisine and heritage [4]