Core Insights - A new wave of consumption for the Mid-Autumn Festival is emerging, characterized by refined product development, global gift selection, and convenient home dining solutions [3][4]. Group 1: Product Innovation - Sam's Club has developed 13 new Member's Mark mooncake gift boxes, including mini custard mooncakes and low-sugar grain mooncakes, reflecting a trend towards healthier options [3]. - The five-nut mooncake features a unique filling made with traditional drying techniques and over 30% nut content, catering to modern health-conscious consumers [3]. - The focus on reducing sugar in classic recipes aligns with contemporary dietary preferences, as seen in the low-sugar mooncake using health ingredients like Dendrobium and goji berries [3][4]. Group 2: Market Trends - There is a notable increase in personal and family consumption of mooncakes, with prices ranging from 59 to 150 yuan, making them more accessible [4]. - The integration of health management concepts into consumer behavior is driving product innovation in the mooncake market, with a growing variety of creative and trendy mooncake options [4]. Group 3: Gift-Giving and Convenience - Sam's Club offers a one-stop shopping experience for gift-giving, allowing customers to find unique and quality gifts in one location [5][8]. - The company has introduced a "mixed Western and Chinese" home dining solution, featuring easy-to-prepare gourmet meals, catering to busy consumers [11]. - Enhanced online services, including rapid delivery options, aim to ensure that consumers can enjoy a convenient and modern Mid-Autumn Festival experience, regardless of their location [15].