新渠道合作模式

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东风与华为探索新渠道合作模式
第一财经· 2025-09-28 13:25
Group 1 - Dongfeng Motor is collaborating with Huawei to explore new store establishment under the Warrior brand, aiming to create a channel system that assesses supplier and sales capabilities [1] - The traditional channel model used by Dongfeng Warrior involved a dealer-agent approach to connect with consumers, but the new model will incorporate a strict evaluation system for stores [1] - The evaluation score for stores must be above 85, and those scoring below 70 will not be allowed to sell cars in that area [1] Group 2 - After the establishment of the new store model with Huawei, Dongfeng Warrior plans to extend this empowerment to Dongfeng Yipai and Lantu [1]
东风与华为探索新渠道合作模式
Di Yi Cai Jing· 2025-09-28 13:11
Group 1 - Dongfeng Motor is collaborating with Huawei to explore new store models starting with the Warrior brand [1] - Approximately 40 self-operated stores will be established, utilizing Dongfeng's DFSW sales method in partnership with Huawei [1] - The new channel system aims to assess supplier and sales capabilities, moving away from traditional dealership models [1] Group 2 - A strict evaluation system will be implemented for the stores, requiring a score of 85 or above for continued operation, while stores scoring below 70 will be prohibited from selling cars in their regions [1] - Following the establishment of the new store model, Dongfeng will extend this empowerment to its other brands, including Yipai and Lantu [1]