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新能源汽车反“内卷”
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3场高规格会议再定调,国家将汽车反“内卷”进行到底
3 6 Ke· 2025-07-25 01:42
Core Viewpoint - The Chinese automotive market is undergoing a significant transformation aimed at combating "involution" in the industry, with government-led initiatives to regulate competition and promote high-quality development in the electric vehicle sector [1][6]. Group 1: Government Actions - A series of high-level meetings were held over three consecutive days, involving key government bodies such as the State Council and the Ministry of Industry and Information Technology, to address the issue of irrational competition in the electric vehicle industry [2][4]. - The meetings emphasized the need to establish a long-term governance mechanism, including cost investigations, price monitoring, and ensuring that major automakers adhere to a payment term of no more than 60 days to combat loss-leading sales strategies [2][4][6]. Group 2: Industry Response - Major automotive companies, including BYD and BAIC, participated in discussions to address non-rational competition, indicating a collective industry effort to align with government directives [4][11]. - Despite the initiatives, skepticism remains regarding the actual implementation of commitments, such as the 60-day payment term, with concerns that companies may not genuinely adhere to these promises [8][12]. Group 3: Market Dynamics - The root cause of "involution" is identified as the fierce competition for limited consumer resources, exacerbated by the transition from growth to a more competitive market environment as subsidies decline and new entrants increase [14][16]. - The government's intervention is seen as necessary to correct market failures and create a fair competitive landscape, allowing companies to focus on long-term growth rather than short-term gains through aggressive pricing [9][16]. Group 4: Future Outlook - The series of meetings marks a critical phase in the government's efforts to reshape the industry, with a focus on sustainable development and the need for industry leaders to set a positive example [11][16]. - The path to overcoming "involution" is acknowledged as challenging, but the direction and determination to achieve a healthier market environment are clear [16].