Core Insights - Beijing Off-road's BJ40 extended range model has gained significant consumer interest, achieving over 10,000 orders within 48 hours of its launch, showcasing its strong product capabilities and innovative technology [1][9] Product Launch and Features - The BJ40 extended range model, particularly the "Chitu" version, is priced at 299,800 yuan and focuses on aesthetics, performance, and safety, with over 200,000 yuan in upgrades [3] - Key upgrades include a striking visual design, enhanced off-road capabilities with specialized tires and shock absorbers, and advanced safety features such as a 360-degree driving assistant [3] Performance and Testing - The BJ40 extended range is equipped with a 40.3 kWh battery and an 82L fuel tank, theoretically offering a range of 1,200 kilometers; real-world tests showed a range of 972 kilometers under full load and air conditioning [5] - A "Thousand-Mile Challenge" event has been launched to allow users to experience the vehicle's capabilities firsthand, with rewards available for participants [5] Safety Standards - The BJ40 extended range model has surpassed the new national safety standards for electric vehicle batteries, achieving compliance 16 months ahead of schedule [7] - The vehicle features a three-layer protective structure designed to enhance passenger safety [7] Market Performance - Since its launch on April 7, the BJ40 extended range has captured 81% of the extended range box market, ranking first in the new energy box segment [9] - The company has introduced attractive purchasing policies, including significant discounts and user care initiatives to enhance the buying experience [11] Future Developments - Beijing Off-road plans to release six new products over the next three years, focusing on diverse user needs and market innovation [14] - The company emphasizes its commitment to redefining the standards for new energy off-road vehicles through technological advancements and user-centric approaches [14]