北京越野厂补加码4000元，至高享15000元国补 + 4000元厂补 北京越野"国补延续 BJ加码"活动，以双重补贴诚意献礼新年： 2026年1月1日，北京越野行业首发"国补延续 BJ加码"专项活动，以"国补+厂补"双重让利惠及用户，购BJ40增程全系车型至高享国补15000元，厂补 4000元，全国限量2026辆。 日前，国家发改委、财政部等部门正式发布了《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》，2026年1月1日起，对换购新能源乘用 车的，按新车销售价格的8%给予补贴，补贴金额最高1.5万元。 实际上，十多年来，BJ40全系持续火爆，历史累计销量已突破30万台，成为名副其实的"大单品"。 在多款实力车型的带动下，2025年北京越野销量全面上扬，年度累计销量突破14万辆大关。其中，BJ40增程的表现尤为亮眼，自2025年4月上市以来， 便持续热销，连续9个月稳居增程越野车市场销量第一，单月销量多次破万台，成为众多越野爱好者与家庭用户的首选。 销量攀升的背后是品质的支撑。在中国质量协会2025年NEV-CACSI中国新能源汽车行业用户满意度指数测评中，BJ40增程荣获硬派SUV细分市场 ...

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to capitalize on the "boxy" market trend with a series of new products [1][4] Group 1: Product Launches - The ELMT Max is described as potentially the most extreme off-road vehicle in China, showcasing advanced off-road technology and a commitment to adventure [2] - The BJ40 Explorer is positioned as a significant product in China's off-road vehicle market, with a history of success in international competitions [4][5] Group 2: Sales Performance - From January to October, Beijing Off-road achieved sales of 113,000 units, with "boxy" vehicle sales increasing by 110% year-on-year, and monthly sales exceeding 15,000 units for the past two months [1] Group 3: Design and Features - The ELMT Max features a unique "doorless design" for an immersive outdoor experience and a modular system for customization, enhancing its versatility [2][3] - The new design philosophy, named "ELEMENTAL," focuses on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [3] Group 4: User Engagement - A collaborative naming activity for the ELMT Max is open until March 20, 2026, with the winning entry receiving a one-year usage right for the BJ40 Explorer [4][7] - The launch of the "China Grand Loop" self-driving IP invites users and potential customers to participate in exploring scenic routes, enhancing community engagement [6][7]

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to redefine classic off-road experiences [1][12] Product Launch and Sales Performance - The BJ40 Explorer is part of Beijing Off-road's strategy to capitalize on the "boxy" vehicle market, with a total sales volume of 113,000 units from January to October, marking a 110% year-on-year increase in "boxy" vehicle sales [3] - The company has introduced several new models since April, including the BJ40 range extender and BJ30 Traveler, achieving monthly sales exceeding 15,000 units for the past two months [3] ELMT Max Prototype Features - The ELMT Max features a "doorless design" for an immersive outdoor experience and can be equipped with removable polycarbonate protective panels [6] - It incorporates a modular system allowing for various modifications, such as foldable rear seats for sleeping or gear storage [6] - The vehicle's exterior skeleton design enhances both aesthetic appeal and functionality, providing a robust and lightweight structure [8] Design Philosophy - Beijing Off-road's new design philosophy, named "ELEMENTAL," is based on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [10] - The company invites public participation in naming the ELMT Max prototype, with a chance to win a one-year usage right for the BJ40 Explorer [10] BJ40 Explorer Legacy - The BJ40 has been a cornerstone of modern Chinese off-road vehicles since its debut in 2013, evolving through multiple iterations while maintaining its original product philosophy [12][15] - The vehicle has achieved significant recognition in international off-road competitions, establishing itself as a symbol of Chinese off-road culture [14] Upcoming Initiatives - Beijing Off-road has announced the "China Grand Loop" user co-creation initiative, inviting users to participate in self-driving activities along three national highways, starting January 1, 2026 [18] - The BJ40 Explorer is set to officially launch in January, with more surprises planned for the release [22]

Core Points - Beijing Off-road has launched the BJ40 Extended Range Intelligent Edition, priced at 204,800 yuan, with a limited-time promotional price of 194,800 yuan after subsidies [1] - The BJ40 Extended Range family now includes three versions: Standard, Advanced, and Intelligent Edition [3] - The company introduced two major welcome gifts for all versions, including a 60,000 yuan off-road package and a 40,000 yuan eight-fold premium experience [3] Group 1: Product Features and Innovations - The BJ40 Extended Range Intelligent Edition features three differential locks and an intelligent all-wheel drive system, enabling it to tackle steep inclines with a 100% climbing ability [12] - It boasts a fuel consumption of only 1.33 liters per 100 kilometers and can accelerate from 0 to 100 km/h in just 5.5 seconds [14] - The vehicle is equipped with a unique embedded metal roll cage, enhancing safety standards significantly [17] Group 2: Customer Engagement and Community - The company held a "Car Owner's Best" award ceremony, recognizing 16 users for their unique stories and experiences with the BJ40 Extended Range [6] - User feedback was actively solicited during the event, emphasizing the brand's commitment to customer satisfaction and community building [8] Group 3: Safety and Technology - The BJ40 Extended Range Intelligent Edition features a three-tier external protection system for battery safety, improving its resistance to impacts by 95% compared to competitors [17] - It is the first off-road vehicle in the country to utilize a pure visual technology solution, equipped with 26 high-precision sensors for enhanced environmental awareness [19][21] - The vehicle includes advanced driver assistance features such as automatic lane changes and parking assistance, enhancing user convenience and safety [21][23] Group 4: Marketing and Future Plans - The company is committed to making extended-range SUVs a mainstream trend, moving beyond niche markets [26] - Beijing Off-road has announced the launch of the "Wild Hoo" skiing version of the BJ40 Extended Range, expanding its product offerings [25] - A preview for the 2025 Guangzhou Auto Show was announced, featuring the first concept off-road vehicle in 67 years [25]

Core Insights - The 2025 Beijing Off-Road User Conference was held in Badong, Hubei, emphasizing the brand's adventurous spirit and user engagement [1][3][18] - The BJ30 Traveler model was highlighted as a key product, showcasing its features and receiving significant user interest with over 16,859 orders within 24 hours of its launch [6][18] Event Highlights - The conference featured a vehicle delivery ceremony for the first batch of BJ30 Travelers, granting owners the title of "BJ30 Traveler National Spokesperson" [4][18] - Activities included a light show, user salon, off-road experiences, and a parade of vehicles, all aimed at enhancing brand-user interaction and showcasing technical capabilities [3][11][18] User Engagement - The user salon provided a platform for direct communication between the brand and users, allowing discussions on driving experiences and product feedback [7][18] - Users participated in off-road experiences at the "Yueye·China" user experience base, demonstrating the BJ30 Traveler's performance in challenging terrains [9][18] Product Performance - The BJ30 Traveler is positioned as a benchmark in the light off-road SUV market, offering features such as a maximum power of 301 kW and a torque of 685 N·m, along with a fuel consumption of 5.85 liters per 100 km [14][16] - The BJ40 series continues to lead in sales across multiple categories, reinforcing the brand's competitive edge in the market [9][18] Brand Philosophy - The conference underscored Beijing Off-Road's commitment to integrating user experiences into its brand narrative, promoting the idea that "everyone is a traveler" [18]

Core Insights - Beijing Off-road's BJ30 Travel Edition has officially started pre-sales at a price range of 102,900 to 139,900 yuan, aiming to redefine the perception of off-road vehicles as high fuel consumption products, thus embodying the company's strategic transformation [1] - The company reported a 103% year-on-year sales growth in the first half of the year, with sales exceeding 10,000 units for five consecutive months from April to August, indicating successful product renewal and technological upgrades [1][3] - The shift from a traditional "selling cars" approach to a user-centric model marks a significant transformation for Beijing Off-road, positioning it as a leader in user-oriented off-road vehicles [1][3] Strategic Focus - Beijing Off-road's commitment to the "off-road" and "light off-road" segments serves as a strategic foundation for its corporate renewal, allowing for precise allocation of R&D resources and team efforts towards technological breakthroughs and user needs [3] - The successful launch of models like BJ40 Extended Range and BJ40 Fuel is a result of coordinated changes in strategic positioning, management structure, user operations, and technological development [3] User-Centric Approach - The company's transformation emphasizes a user-centric perspective, as demonstrated by Chairman Wang Hao's role as "Product Experience Officer," which includes extensive real-world testing and user experience validation [4] - This shift from a technology-focused narrative to one centered on user value has fostered a company-wide culture that prioritizes user experience [4] "Off-road Equality" Initiative - Beijing Off-road has introduced the concept of "off-road equality," aiming to make off-road experiences accessible to a broader audience through a well-structured product matrix [6] - The launch of BJ40 Extended Range, which addresses high fuel consumption issues, and the subsequent introduction of BJ40 Fuel have lowered the barriers to entry for potential off-road users [6] - The BJ30 Travel Edition targets urban youth who are deterred by traditional off-road vehicle costs and fuel consumption, thus expanding the market reach [6] Brand Evolution - As a company with a rich history in China's off-road development, Beijing Off-road is redefining its brand identity from catering to hardcore enthusiasts to making off-road experiences available to the general public [7] - This shift not only broadens the user base but also translates brand influence into tangible sales growth, reinforcing the company's market position [7] User Ecosystem Development - The launch of the "Yueye·China" user ecosystem brand in May represents a key step in Beijing Off-road's transformation, creating a multi-dimensional system that connects products, services, communities, and culture [9] - Management's direct engagement with users through various platforms has accelerated product iterations and improvements based on user feedback [9] Quality Commitment - Beijing Off-road prioritizes quality, defining a problematic vehicle as a complete loss for users, and has implemented strategies to enhance delivery efficiency while maintaining quality standards [10] - The company's unique approach combines strategic focus on the off-road segment, breaking market boundaries through off-road equality, and a user-centric brand value reconstruction, setting a benchmark for the industry [10]

Core Viewpoint - The launch of the new BJ40 fuel model marks a significant advancement in Beijing Off-road's product lineup, emphasizing its commitment to the off-road SUV market and aiming to set new performance standards in the segment [1][2][4]. Group 1: Product Launch and Features - The BJ40 fuel model is positioned as a "full-scene professional off-road SUV" with a price range of 149,900 to 159,900 yuan, featuring 14 class-leading or unique attributes [1][5]. - The vehicle dimensions are 4790mm in length, 1940mm in width, and 1949mm in height, with a wheelbase of 2760mm, and it is equipped with a 2.0T gasoline/diesel engine [5]. - The BJ40 fuel model includes unique features such as China's only mechanical full-time four-wheel drive (diesel), a towing capacity of 2.5 tons, and a 4.0 high-speed ratio transfer case [5]. Group 2: Historical Context and Company Vision - Beijing Off-road has a rich history of over 60 years, being the inventor of China's off-road vehicles, with the BJ212 model marking the beginning of the off-road era in China [4][10]. - The company aims to leverage its historical legacy and technical expertise to establish itself as a leading brand in the off-road SUV market, with a focus on innovation and consumer service [2][10]. Group 3: Market Performance and Strategy - In the first half of 2025, Beijing Off-road achieved a terminal sales volume of 58,000 units, reflecting a year-on-year growth of 29%, with the BJ40 model leading the market in its category [9]. - The company is committed to enhancing its operational efficiency and market presence through strategic initiatives focused on extreme marketing, cost management, and quality improvement [9].

Core Viewpoint - BAIC Group has shown a strong performance in the first half of 2025, with vehicle sales exceeding 817,000 units, marking a 6% year-on-year increase, contributing significantly to the economic development of the capital city [1] Group 1: Sales Performance - BAIC's total vehicle sales for the first half of the year reached over 817,000 units, reflecting a 6% increase compared to the previous year [1] - BAIC's premium brand, Arcfox, achieved cumulative sales of over 55,000 units, representing a 200% year-on-year growth, with monthly sales hitting historical highs [2] - Beijing Foton maintained its industry-leading position with sales of 327,000 units, a 9% increase year-on-year, leading in both new energy commercial vehicles and exports [2] Group 2: Product Development and Innovation - BAIC introduced several key products this year, including the Arcfox Alpha S5 with a maximum range of 708 kilometers and rapid charging capabilities [5] - The company launched the BJ40 range-extended model, emphasizing its five core advantages, and the Enjoy S9 range-extended version with a comprehensive range of 1,355 kilometers [5][6] - A series of new and updated models are set to launch in the second half of the year, including the Arcfox T1 and the new electric SUV ELEXIO from Beijing Hyundai [6] Group 3: Market Expansion and Brand Value - BAIC is actively expanding its market presence in the western regions of China, enhancing its product offerings to suit local environments and scenarios [8] - The company reported overseas sales exceeding 140,000 units, a 20% increase year-on-year, with successful launches in markets such as Morocco and Myanmar [8] - BAIC continues to support sports initiatives, enhancing brand value and consumer engagement through sponsorships, such as the Beijing men's basketball team [10]

Core Insights - North Beijing Automotive Group (BAIC) achieved impressive results in the first half of 2025, with terminal sales reaching 58,000 units, a year-on-year increase of 29%, and monthly sales exceeding 10,000 units from April to June [1][6][7] - The BJ40 extended-range model has become a phenomenon in the market, with over 10,000 orders within 48 hours of its launch and nearly 4,000 units sold in June alone [1][5] - BAIC's strong performance in the hard-core off-road vehicle segment demonstrates its ability to leverage its 60 years of manufacturing experience and adapt to modern demands [1][6][7] Market Performance - BAIC's growth in the off-road vehicle market is highlighted by its leading position in the hard-core off-road segment, with the BJ40 extended-range model being a key driver of this success [1][6] - The company aims to redefine off-road experiences with models like the BJ40 extended-range and BJ60 Thunder, which offer a range of 1,200 kilometers and a pure electric range of 153 kilometers [3][5] Strategic Transformation - The rapid growth of BAIC is attributed to systematic reforms, including comprehensive cost management and refined cost analysis across R&D, procurement, and production [2][5] - Marketing innovations, such as direct interaction with users by the chairman, have enabled BAIC to better understand customer needs and enhance product offerings [2][5] - Product innovation is central to BAIC's growth strategy, focusing on making off-road vehicles more accessible and appealing to a broader audience [2][5] Industry Significance - BAIC's strong performance in the off-road segment signifies a successful differentiation strategy amidst a crowded mainstream electric vehicle market [6][7] - The company's ability to combine traditional strengths with modern electric and intelligent technologies showcases a viable path for legacy automakers to thrive in a transforming industry [6][7]

Core Viewpoint - BAIC Group has reported a year-on-year increase in vehicle sales for the first half of the year, demonstrating resilience in a competitive market, with total sales exceeding 817,000 units, a 6% increase compared to the previous year [1] Group 1: Sales Performance - The overseas market sales surpassed 140,000 units, reflecting a 20% year-on-year growth [1][12] - BAIC Arcfox has achieved cumulative sales of over 55,000 units, marking a 200% increase [3] - Beijing Foton recorded sales of 327,000 units in the first half of the year, up 9% year-on-year [3] Group 2: Product Development - BAIC has introduced several key products this year to meet diverse mobility needs, enhancing product quality and service [5] - The new Arcfox Alpha S5 has a maximum range of 708 kilometers and fast charging capabilities [6] - The launch of the "BAIC Range Extender Duo" includes the BJ40 range extender, emphasizing five core advantages [6] Group 3: Strategic Collaborations - BAIC is focusing on key industrial chains and fostering open cooperation with leading companies in electrification and intelligence, such as Huawei and CATL [8] - The company is actively engaging in new technology research and application to create innovative business models [8] Group 4: Market Expansion - BAIC is deepening its market penetration in the western regions of China, enhancing its product system to fit local environments [10] - The company has established strategic partnerships with local governments in cities like Urumqi and Xining [10] - BAIC's international presence is growing, with significant sales in Morocco, Myanmar, and Madagascar [12] Group 5: Future Plans - BAIC plans to launch a series of new and updated models in the second half of the year, including the Arcfox T1 and the BJ30 hybrid [14] - The company aims to continue its "Three-Year Leap Action" initiative, focusing on user needs to develop more excellent products [14]