Core Insights - Beijing Off-road's BJ30 Travel Edition has officially started pre-sales at a price range of 102,900 to 139,900 yuan, aiming to redefine the perception of off-road vehicles as high fuel consumption products, thus embodying the company's strategic transformation [1] - The company reported a 103% year-on-year sales growth in the first half of the year, with sales exceeding 10,000 units for five consecutive months from April to August, indicating successful product renewal and technological upgrades [1][3] - The shift from a traditional "selling cars" approach to a user-centric model marks a significant transformation for Beijing Off-road, positioning it as a leader in user-oriented off-road vehicles [1][3] Strategic Focus - Beijing Off-road's commitment to the "off-road" and "light off-road" segments serves as a strategic foundation for its corporate renewal, allowing for precise allocation of R&D resources and team efforts towards technological breakthroughs and user needs [3] - The successful launch of models like BJ40 Extended Range and BJ40 Fuel is a result of coordinated changes in strategic positioning, management structure, user operations, and technological development [3] User-Centric Approach - The company's transformation emphasizes a user-centric perspective, as demonstrated by Chairman Wang Hao's role as "Product Experience Officer," which includes extensive real-world testing and user experience validation [4] - This shift from a technology-focused narrative to one centered on user value has fostered a company-wide culture that prioritizes user experience [4] "Off-road Equality" Initiative - Beijing Off-road has introduced the concept of "off-road equality," aiming to make off-road experiences accessible to a broader audience through a well-structured product matrix [6] - The launch of BJ40 Extended Range, which addresses high fuel consumption issues, and the subsequent introduction of BJ40 Fuel have lowered the barriers to entry for potential off-road users [6] - The BJ30 Travel Edition targets urban youth who are deterred by traditional off-road vehicle costs and fuel consumption, thus expanding the market reach [6] Brand Evolution - As a company with a rich history in China's off-road development, Beijing Off-road is redefining its brand identity from catering to hardcore enthusiasts to making off-road experiences available to the general public [7] - This shift not only broadens the user base but also translates brand influence into tangible sales growth, reinforcing the company's market position [7] User Ecosystem Development - The launch of the "Yueye·China" user ecosystem brand in May represents a key step in Beijing Off-road's transformation, creating a multi-dimensional system that connects products, services, communities, and culture [9] - Management's direct engagement with users through various platforms has accelerated product iterations and improvements based on user feedback [9] Quality Commitment - Beijing Off-road prioritizes quality, defining a problematic vehicle as a complete loss for users, and has implemented strategies to enhance delivery efficiency while maintaining quality standards [10] - The company's unique approach combines strategic focus on the off-road segment, breaking market boundaries through off-road equality, and a user-centric brand value reconstruction, setting a benchmark for the industry [10]

Core Viewpoint - The launch of the new BJ40 fuel model marks a significant advancement in Beijing Off-road's product lineup, emphasizing its commitment to the off-road SUV market and aiming to set new performance standards in the segment [1][2][4]. Group 1: Product Launch and Features - The BJ40 fuel model is positioned as a "full-scene professional off-road SUV" with a price range of 149,900 to 159,900 yuan, featuring 14 class-leading or unique attributes [1][5]. - The vehicle dimensions are 4790mm in length, 1940mm in width, and 1949mm in height, with a wheelbase of 2760mm, and it is equipped with a 2.0T gasoline/diesel engine [5]. - The BJ40 fuel model includes unique features such as China's only mechanical full-time four-wheel drive (diesel), a towing capacity of 2.5 tons, and a 4.0 high-speed ratio transfer case [5]. Group 2: Historical Context and Company Vision - Beijing Off-road has a rich history of over 60 years, being the inventor of China's off-road vehicles, with the BJ212 model marking the beginning of the off-road era in China [4][10]. - The company aims to leverage its historical legacy and technical expertise to establish itself as a leading brand in the off-road SUV market, with a focus on innovation and consumer service [2][10]. Group 3: Market Performance and Strategy - In the first half of 2025, Beijing Off-road achieved a terminal sales volume of 58,000 units, reflecting a year-on-year growth of 29%, with the BJ40 model leading the market in its category [9]. - The company is committed to enhancing its operational efficiency and market presence through strategic initiatives focused on extreme marketing, cost management, and quality improvement [9].

Core Viewpoint - BAIC Group has shown a strong performance in the first half of 2025, with vehicle sales exceeding 817,000 units, marking a 6% year-on-year increase, contributing significantly to the economic development of the capital city [1] Group 1: Sales Performance - BAIC's total vehicle sales for the first half of the year reached over 817,000 units, reflecting a 6% increase compared to the previous year [1] - BAIC's premium brand, Arcfox, achieved cumulative sales of over 55,000 units, representing a 200% year-on-year growth, with monthly sales hitting historical highs [2] - Beijing Foton maintained its industry-leading position with sales of 327,000 units, a 9% increase year-on-year, leading in both new energy commercial vehicles and exports [2] Group 2: Product Development and Innovation - BAIC introduced several key products this year, including the Arcfox Alpha S5 with a maximum range of 708 kilometers and rapid charging capabilities [5] - The company launched the BJ40 range-extended model, emphasizing its five core advantages, and the Enjoy S9 range-extended version with a comprehensive range of 1,355 kilometers [5][6] - A series of new and updated models are set to launch in the second half of the year, including the Arcfox T1 and the new electric SUV ELEXIO from Beijing Hyundai [6] Group 3: Market Expansion and Brand Value - BAIC is actively expanding its market presence in the western regions of China, enhancing its product offerings to suit local environments and scenarios [8] - The company reported overseas sales exceeding 140,000 units, a 20% increase year-on-year, with successful launches in markets such as Morocco and Myanmar [8] - BAIC continues to support sports initiatives, enhancing brand value and consumer engagement through sponsorships, such as the Beijing men's basketball team [10]

Core Insights - North Beijing Automotive Group (BAIC) achieved impressive results in the first half of 2025, with terminal sales reaching 58,000 units, a year-on-year increase of 29%, and monthly sales exceeding 10,000 units from April to June [1][6][7] - The BJ40 extended-range model has become a phenomenon in the market, with over 10,000 orders within 48 hours of its launch and nearly 4,000 units sold in June alone [1][5] - BAIC's strong performance in the hard-core off-road vehicle segment demonstrates its ability to leverage its 60 years of manufacturing experience and adapt to modern demands [1][6][7] Market Performance - BAIC's growth in the off-road vehicle market is highlighted by its leading position in the hard-core off-road segment, with the BJ40 extended-range model being a key driver of this success [1][6] - The company aims to redefine off-road experiences with models like the BJ40 extended-range and BJ60 Thunder, which offer a range of 1,200 kilometers and a pure electric range of 153 kilometers [3][5] Strategic Transformation - The rapid growth of BAIC is attributed to systematic reforms, including comprehensive cost management and refined cost analysis across R&D, procurement, and production [2][5] - Marketing innovations, such as direct interaction with users by the chairman, have enabled BAIC to better understand customer needs and enhance product offerings [2][5] - Product innovation is central to BAIC's growth strategy, focusing on making off-road vehicles more accessible and appealing to a broader audience [2][5] Industry Significance - BAIC's strong performance in the off-road segment signifies a successful differentiation strategy amidst a crowded mainstream electric vehicle market [6][7] - The company's ability to combine traditional strengths with modern electric and intelligent technologies showcases a viable path for legacy automakers to thrive in a transforming industry [6][7]

Core Viewpoint - BAIC Group has reported a year-on-year increase in vehicle sales for the first half of the year, demonstrating resilience in a competitive market, with total sales exceeding 817,000 units, a 6% increase compared to the previous year [1] Group 1: Sales Performance - The overseas market sales surpassed 140,000 units, reflecting a 20% year-on-year growth [1][12] - BAIC Arcfox has achieved cumulative sales of over 55,000 units, marking a 200% increase [3] - Beijing Foton recorded sales of 327,000 units in the first half of the year, up 9% year-on-year [3] Group 2: Product Development - BAIC has introduced several key products this year to meet diverse mobility needs, enhancing product quality and service [5] - The new Arcfox Alpha S5 has a maximum range of 708 kilometers and fast charging capabilities [6] - The launch of the "BAIC Range Extender Duo" includes the BJ40 range extender, emphasizing five core advantages [6] Group 3: Strategic Collaborations - BAIC is focusing on key industrial chains and fostering open cooperation with leading companies in electrification and intelligence, such as Huawei and CATL [8] - The company is actively engaging in new technology research and application to create innovative business models [8] Group 4: Market Expansion - BAIC is deepening its market penetration in the western regions of China, enhancing its product system to fit local environments [10] - The company has established strategic partnerships with local governments in cities like Urumqi and Xining [10] - BAIC's international presence is growing, with significant sales in Morocco, Myanmar, and Madagascar [12] Group 5: Future Plans - BAIC plans to launch a series of new and updated models in the second half of the year, including the Arcfox T1 and the BJ30 hybrid [14] - The company aims to continue its "Three-Year Leap Action" initiative, focusing on user needs to develop more excellent products [14]

BJ40增程拥有享界同款增程器，耐力持久、爆发力强，以超长续航征服长途挑战，以日行千里 的"赤兔神驹"本色，轻松抵达梦想之地。 正如马术追求"人马协同"，BJ40增程以"三把锁+智电全时四驱"系统，实现AI预判地形、毫秒级响 应，让每一位驾驶者都能如驭马般游刃有余。 在安全方面，BJ40增程采用三层防护设计，打造"移动安全堡垒"。此外，电池安全方面，BJ40增程 电池已经提前超额达成《电动汽车用动力蓄电池安全要求》新国标。 原标题：北京越野携BJ40增程和BJ30 亮相2025年中国马术耐力巡回赛 5月17日，2025年中国马术耐力巡回赛（潮白河站）拉开帷幕。北京越野以"BJ全开，劲越千里"为 主题亮相，携BJ40增程与BJ30领航赛事，让硬派越野与马术活动深度融合。此外，BJ40增程赤兔版还 与象征"日行千里"的赤兔马上演了一场竞速对决。此次活动只是北京越野拓展户外文化的缩影，北京越 野将始终与用户同行，持续打造更多圈层活动，致力于成为户外文化的普及者。 BJ40增程搭载享界同款增程器 在开幕式上，北京越野总经理助理陆荣铧表示，"我们认为，马术骑手和北京越野车主是跨界探索 的同路人，他们以骏马或座驾为伴，用 ...

Core Viewpoint - The 2025 China Equestrian Endurance Tour (Chaobai River Station) showcases the integration of outdoor culture and off-road vehicles, with Beijing Off-road highlighting the BJ40 Extended Range and BJ30 models, emphasizing their commitment to outdoor culture promotion [1][9]. Group 1: Event Highlights - The event featured a racing duel between the BJ40 Extended Range and a horse symbolizing endurance, showcasing the synergy between off-road vehicles and equestrian sports [1]. - Zhou Hongyi, founder of 360 Group and owner of the BJ40 Extended Range, participated in a live demonstration of the vehicles, highlighting their features such as the ability to power a hot pot using the vehicle's external power supply [3]. Group 2: Vehicle Features - The BJ40 Extended Range is equipped with a 40.3 kWh battery and an 82-liter fuel tank, achieving a combined range of 1200 kilometers, allowing for long-distance travel without refueling [6]. - The vehicle boasts an ultra-low fuel consumption of 1.39 liters per 100 kilometers, making it more economical than public transport options [6]. - The BJ40 Extended Range features advanced safety measures, including a three-layer protective design and compliance with new national battery safety standards, ensuring a high level of safety for users [8]. Group 3: Market Strategy - Beijing Off-road has introduced promotional offers, including a minimum price of 154,800 yuan after subsidies and a value package worth 55,000 yuan, leading to over 10,000 orders within 48 hours [11]. - The company is enhancing customer engagement through various activities, including live events and test drives, to express gratitude towards users and strengthen community ties [11].

Core Insights - Beijing Off-road's BJ40 extended range model has gained significant consumer interest, achieving over 10,000 orders within 48 hours of its launch, showcasing its strong product capabilities and innovative technology [1][9] Product Launch and Features - The BJ40 extended range model, particularly the "Chitu" version, is priced at 299,800 yuan and focuses on aesthetics, performance, and safety, with over 200,000 yuan in upgrades [3] - Key upgrades include a striking visual design, enhanced off-road capabilities with specialized tires and shock absorbers, and advanced safety features such as a 360-degree driving assistant [3] Performance and Testing - The BJ40 extended range is equipped with a 40.3 kWh battery and an 82L fuel tank, theoretically offering a range of 1,200 kilometers; real-world tests showed a range of 972 kilometers under full load and air conditioning [5] - A "Thousand-Mile Challenge" event has been launched to allow users to experience the vehicle's capabilities firsthand, with rewards available for participants [5] Safety Standards - The BJ40 extended range model has surpassed the new national safety standards for electric vehicle batteries, achieving compliance 16 months ahead of schedule [7] - The vehicle features a three-layer protective structure designed to enhance passenger safety [7] Market Performance - Since its launch on April 7, the BJ40 extended range has captured 81% of the extended range box market, ranking first in the new energy box segment [9] - The company has introduced attractive purchasing policies, including significant discounts and user care initiatives to enhance the buying experience [11] Future Developments - Beijing Off-road plans to release six new products over the next three years, focusing on diverse user needs and market innovation [14] - The company emphasizes its commitment to redefining the standards for new energy off-road vehicles through technological advancements and user-centric approaches [14]

文 | 新浪科技 张俊 张奥 "谢谢大家到访小米展台，现场领到礼物的朋友在留言区贴张图。" 虽然人未到，但雷氏营销的风还是吹到了上海车展现场——没有发布会，没有新车，但送礼 物的方式还是让小米展台人气爆棚。 雷军缺席之下，周鸿祎可谓成为上海车展"最忙车模"。他先后出现在小鹏、北京越野展 台，还被网红"卤鹅哥"现场强制"投喂"，也算是"顶流"背后的烦恼。 另外，虽有近 1000 家中外知名企业参展，但一些车企还是因为各种原因缺席。比如陷入 经营困境的哪吒汽车，中国销量下滑的兰博基尼、玛莎拉蒂、劳斯莱斯等多家超豪华品牌， 还有多家韩系、法系车企等。 雷军缺席， 周鸿祎成"顶流"？ 2024 北京车展， 360 集团创始人周鸿祎一身红衣坐在一辆车上，引发大量围观，被调侃 为"最老车模"。 而这一次上海车展，周鸿祎也再次当起了车模。他首先作为神秘嘉宾现身小鹏汽车展台，与 小鹏汽车 CEO 何小鹏共同参观小鹏机器人 IRON 。"我们期待着更多这样的机器人来当牛 马。"周鸿祎调侃道。 另外，周鸿祎还作为 BJ40 增程新车车主，亮相了北京越野展台。发布会现场，北汽集团 董事长张建勇亲自为周鸿祎交付新车。 不过，"最忙车 ...

Core Viewpoint - The 2025 Shanghai Auto Show marks the launch of Beijing Off-road's BJ40 extended range model, representing a significant step in the company's transformation towards new energy vehicles and redefining the benchmark for off-road electric vehicles [1][13]. Group 1: Product Launch and Market Performance - The BJ40 extended range model is the first mass-produced vehicle from Beijing Off-road since the initiation of its three-year leap strategy, showcasing a deep integration of extended range hybrid technology with traditional off-road capabilities [1][3]. - The BJ40 extended range has achieved over 10,000 orders within 48 hours of its launch, capturing an 81% market share and ranking first in the new energy box market [3][13]. - The BJ40 extended range model is positioned as a new standard in the off-road segment, emphasizing high-quality service and personalized products to meet user demands [3][10]. Group 2: Safety and Performance Features - The BJ40 extended range prioritizes safety, featuring a robust structure with a metal roll cage and 79.8% hot-formed steel, achieving a pressure resistance of 130,000 Newtons [5][6]. - The vehicle completed a real-world endurance challenge from Beijing to Shanghai, covering 972 kilometers, demonstrating its capability as a leading extended range off-road SUV [5][8]. - The battery safety system includes a three-layer external protection design, significantly enhancing its resistance to impacts compared to competitors [6][10]. Group 3: Customer Engagement and Service - In response to increased order volumes, Beijing Off-road has introduced a "BJ40 extended range delayed delivery rights" program, ensuring direct communication with customers regarding production and delivery timelines [8][10]. - The company aims to create a comprehensive user value ecosystem, focusing on user-centric brand transformation through technological and service equity [8][13]. Group 4: Future Strategy and Goals - The three-year leap strategy aims to achieve over 3 million vehicle sales by 2027, with a target of 2 million for self-owned brands and over 50% for new energy models [13]. - Beijing Off-road is committed to leveraging its 60 years of experience in the off-road sector to enhance its electric off-road vehicle offerings, showcasing its technological strength and brand renewal [13]. - The company plans to continue its focus on technological innovation and product iteration to enhance its global competitiveness and international development [13].