关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新能源圈大事小事 看我们就够啦～ 今日新闻要点： 1、 2025年中国汽车出口832万辆 同比增长30% 2025年中国汽车出口832万辆，同比增长30%； 新款BJ40增程赤兔版上市，售价27.98万元； 通用汽车2025年营收1850亿美元，同比下滑1.3%； 宝马更换全新车标； 售价27.98万元 1月27日，新款北京越野BJ40增程赤兔标准版上市，售价27.98万元。 外观方面，新车为BJ40的 原厂改装版本，采用 火焰红定制车漆和专属拉花，并提供扩充版轮眉和铝合金脚踏，配备高进气涉水喉、全地形轮胎、侧挂包、车 顶平台等同时还有原厂拖挂资质。尺寸方面，新车长宽高分别为4861/2065/2110mm，轴距2760mm，定位紧凑型SUV。 内饰方面，新车与现款保持一致， 配备液晶仪表盘和中控副驾双联屏，下方提供一排实体按键，采用电子换挡杆。 2025年，中国汽车出口832万辆，同比2024年增长30%；其中新能源车出口343万辆，同比增长70%。 中国汽车出口量不断增长 ...

Core Viewpoint - Beijing Off-road has launched the BJ40 Extended Range Red Rabbit Edition at a promotional price of 299,800 yuan, showcasing significant upgrades in aesthetics, performance, and safety [1][3]. Group 1: Product Launch and Features - The BJ40 Extended Range has achieved an order ratio exceeding 75% since its launch [3]. - The vehicle features a 40.3 kWh lithium-ion battery and an 82-liter fuel tank, with a theoretical combined range of 1,200 kilometers [3]. - Real-world testing showed a range of 972 kilometers under challenging conditions, with other tests indicating total ranges exceeding 1,000 kilometers [3]. Group 2: Safety and Design - The BJ40 Extended Range includes a built-in metal roll cage and a one-piece frame design, enhancing safety by absorbing impact during collisions [3]. - The vehicle's construction utilizes high-strength and ultra-high-strength steel, making it 3-5 times stronger than ordinary steel [3]. Group 3: Future Plans - Over the next three years, Beijing Off-road plans to launch six major products to lead the extended range market [5]. - The company aims to create a diverse product matrix to meet various user needs and enhance the overall user experience [5].

Core Insights - Beijing Off-road announced the launch of the BJ40 Extended Range Red Rabbit Edition at the 2025 Shanghai International Auto Show, with a limited-time price of 299,800 yuan [2][3] - The BJ40 Extended Range has achieved over 75% order ratio since its launch, indicating strong market demand [3] - The vehicle features significant upgrades in aesthetics, performance, and safety, with modification enhancements valued at over 200,000 yuan [3] Product Performance - The BJ40 Extended Range is equipped with a 40.3 kWh ternary lithium battery and an 82-liter fuel tank, achieving a theoretical combined range of 1,200 kilometers [4] - Real-world testing from Beijing to Shanghai resulted in a measured range of 972 kilometers under challenging conditions, while other tests showed ranges exceeding 1,000 kilometers [4] Market Response - Following the launch event, orders exceeded 3,000 units within one hour and surpassed 10,000 units within 48 hours [5] - The BJ40 Extended Range captured an 81% market share in the extended range box segment last week, ranking first in the new energy box market and fourth overall [5] Customer Engagement - To address potential delivery delays, the company introduced a compensation policy for customers, offering 100 yuan per day for delays over 30 days, with a maximum of 3,100 yuan [5] - The company plans to establish one-on-one communication with customers through WeChat groups to provide regular updates on production and delivery progress [5] Future Plans - Over the next three years, the company aims to launch six new products to maintain leadership in the extended range box market [5]

Core Insights - Beijing Off-road's BJ40 extended range model has gained significant consumer interest, achieving over 10,000 orders within 48 hours of its launch, showcasing its strong product capabilities and innovative technology [1][9] Product Launch and Features - The BJ40 extended range model, particularly the "Chitu" version, is priced at 299,800 yuan and focuses on aesthetics, performance, and safety, with over 200,000 yuan in upgrades [3] - Key upgrades include a striking visual design, enhanced off-road capabilities with specialized tires and shock absorbers, and advanced safety features such as a 360-degree driving assistant [3] Performance and Testing - The BJ40 extended range is equipped with a 40.3 kWh battery and an 82L fuel tank, theoretically offering a range of 1,200 kilometers; real-world tests showed a range of 972 kilometers under full load and air conditioning [5] - A "Thousand-Mile Challenge" event has been launched to allow users to experience the vehicle's capabilities firsthand, with rewards available for participants [5] Safety Standards - The BJ40 extended range model has surpassed the new national safety standards for electric vehicle batteries, achieving compliance 16 months ahead of schedule [7] - The vehicle features a three-layer protective structure designed to enhance passenger safety [7] Market Performance - Since its launch on April 7, the BJ40 extended range has captured 81% of the extended range box market, ranking first in the new energy box segment [9] - The company has introduced attractive purchasing policies, including significant discounts and user care initiatives to enhance the buying experience [11] Future Developments - Beijing Off-road plans to release six new products over the next three years, focusing on diverse user needs and market innovation [14] - The company emphasizes its commitment to redefining the standards for new energy off-road vehicles through technological advancements and user-centric approaches [14]

Core Viewpoint - The 2025 Shanghai Auto Show marks the launch of Beijing Off-road's BJ40 extended range model, representing a significant step in the company's transformation towards new energy vehicles and redefining the benchmark for off-road electric vehicles [1][13]. Group 1: Product Launch and Market Performance - The BJ40 extended range model is the first mass-produced vehicle from Beijing Off-road since the initiation of its three-year leap strategy, showcasing a deep integration of extended range hybrid technology with traditional off-road capabilities [1][3]. - The BJ40 extended range has achieved over 10,000 orders within 48 hours of its launch, capturing an 81% market share and ranking first in the new energy box market [3][13]. - The BJ40 extended range model is positioned as a new standard in the off-road segment, emphasizing high-quality service and personalized products to meet user demands [3][10]. Group 2: Safety and Performance Features - The BJ40 extended range prioritizes safety, featuring a robust structure with a metal roll cage and 79.8% hot-formed steel, achieving a pressure resistance of 130,000 Newtons [5][6]. - The vehicle completed a real-world endurance challenge from Beijing to Shanghai, covering 972 kilometers, demonstrating its capability as a leading extended range off-road SUV [5][8]. - The battery safety system includes a three-layer external protection design, significantly enhancing its resistance to impacts compared to competitors [6][10]. Group 3: Customer Engagement and Service - In response to increased order volumes, Beijing Off-road has introduced a "BJ40 extended range delayed delivery rights" program, ensuring direct communication with customers regarding production and delivery timelines [8][10]. - The company aims to create a comprehensive user value ecosystem, focusing on user-centric brand transformation through technological and service equity [8][13]. Group 4: Future Strategy and Goals - The three-year leap strategy aims to achieve over 3 million vehicle sales by 2027, with a target of 2 million for self-owned brands and over 50% for new energy models [13]. - Beijing Off-road is committed to leveraging its 60 years of experience in the off-road sector to enhance its electric off-road vehicle offerings, showcasing its technological strength and brand renewal [13]. - The company plans to continue its focus on technological innovation and product iteration to enhance its global competitiveness and international development [13].